Matchbook, the leading peer-to-peer betting exchange, has today revealed a strategic collaboration with the top Platform-as-a-Service (PaaS) provider, RavenTrack, to handle all its affiliate tracking requirements. Since last November, all three of Matchbook’s main brands – Matchbook, Matchbook MX, and easyBet – have incorporated RavenTrack’s advanced platform.

The transition represents a notable enhancement in Matchbook’s operational framework, providing a seamless and effective affiliate tracking system throughout its network.

Commenting on the successful three-month partnership, Sean Leigh, senior affiliate manager for Matchbook, said: “The migration to the RavenTrack platform, which could have easily been difficult and drawn-out, was instead a very smooth and easy process. This success is thanks to the RavenTrack team and their support throughout the whole process, who were at all times responsive and incredibly efficient, guiding us through each step.”

Leigh added, “The platform itself is of a high standard, and when paired with the exceptional support given, far exceeds the software and service of our previous affiliate platform provider. Overall, we’ve been very happy with our decision to move to RavenTrack.”

Julian Pitts, head of commercial at RavenTrack, said: “It’s a true pleasure to have the Matchbook team and its many brands working with us and using our award-winning platform. The migration process’ exceptional smoothness is a true testament to the collaboration between the businesses. Our migration team prides itself on frictionless collaboration with operator teams, recognising that trust established from day one is critical to a successful and long-term partnership.

“This collaboration will allow Matchbook to leverage RavenTrack’s robust technology to optimise its affiliate programs and drive future growth.”

The post RavenTrack and Matchbook Join Forces to Streamline Affiliate Tracking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Blueprint Gaming has finalized a significant licensing deal with Warner Bros. Discovery Global Experiences (WBDGE) to create a collection of online slot games inspired by Game of Thrones, one of the most iconic entertainment franchises globally. The agreement encompasses upcoming titles influenced by House of the Dragon, contributing to a long-term strategy of high-quality, IP-driven launches.

The first Game of Thrones game is set to launch in March, with multiple other titles expected to come afterward. Every installment in the series will feature a diverse array of legendary characters, memorable moments, and themes from popular shows, alongside the beloved soundtrack from Game of Thrones and House of the Dragon.

The initial game in the series features Blueprint’s most popular money-gathering mechanic, along with various base-game modifiers. The free spins round will take participants on an adventure through Westeros while hunting for significant victories, perfectly establishing the atmosphere for the subsequent games in the series.

The fresh collaboration expands on Blueprint Gaming’s established history in creating IP-driven slot games. The studio has a solid history of collaborating with internationally renowned brands, showcasing its capability to maintain brand integrity while adapting significant entertainment properties into captivating and profitable slot experiences.

Charlie Jacka, Head of Product at Blueprint Gaming, said: “Game of Thrones is one of the most significant entertainment brands in the world, and working with an IP of this scale carries a clear responsibility. Our focus has been on creating a game that stays true to the depth and identity of the series, while delivering the engaging gameplay and mechanics operators expect from Blueprint.”

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The International Esports Federation (IESF) has successfully wrapped up the significant 10th edition of the World Esports Summit 2025, reinforcing its position as a key event for the progress of the World of Esports and global collaboration.

Focused on the theme “Shaping the World of Esports,” the 2025 Summit convened federations, publishers, global sports organizations, technology innovators, and integrity agencies to collaborate on the future of esports as a structured, credible, and universally unified field.

This anniversary edition showcased a robust and varied group of speakers, demonstrating IESF’s dedication to collaboration across sectors. Significant input was provided by Gustavo Arellano (FIBA), Eric Stranne (FIA), Ray Ng (Moonton), James Yang (Tencent), Valentin Capelli (WADA), Junghwan Han (KADA), Dipesh Makwana (Alibaba Cloud), Tomica Madjercic (Sportradar), and Ivan Dimitrijevic (EXPO 2027 Belgrade), as well as senior esports officials from across the globe.

Conversations during the Summit focused on essential aspects of IESF’s mission, such as governance and federation development, maintaining competitive integrity and anti-doping measures, technological advancements, and fostering sustainable ecosystem growth. The emphasis on diplomacy and collaboration emphasized esports’ increasing alignment with global sports standards and international organizations.

With the 10th edition of the World Esports Summit, IESF has once more showcased its leadership by uniting the global esports community, connecting regions, aligning stakeholders, and establishing common priorities for the future.

With unprecedented involvement, elevated discussions, and a distinct strategic vision, World Esports Summit 2025 represents a pivotal milestone in IESF’s continuous endeavor to influence the future of esports via unity, trustworthiness, and global cooperation.

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