Brazil

Rivalo signs content partnership with the comedian Rafinha Bastos

Published

4 years ago

April 20, 2022

Rivalo continues to trust in the immense potential of the sports betting market in Brazil. After closing relevant agreements with the main American football league in Brazil (BFA), ESPN and the footvolley Mikasa Open, the bookmaker does not stop and is establishing a partnership with comedian and youtuber Rafinha Bastos.

Rafinha Bastos is known for acting as a comedian, actor, presenter and youtuber. In addition, he is a phenomenon on social media, adding 12 million followers on Twitter, 1.5 million people on Instagram and 3 million on Youtube.

In addition, he has been named by the prestigious American newspaper, The New York Times, as the most influential person on Twitter. The comedian was also one of those responsible for the success of the stand-up comedy movement in the country in recent years.

In this way, Rivalo teamed up with the comedian, who, from now on, will regularly produce content for the betting company. Rafinha will use his basketball experience to predict the winners of each stage of the playoffs of the best basketball league in the world. The comedian will use Instagram Stories and Twitter messages to disseminate these actions.

For Rivalo’s Acquisition Manager Brazil, Guilherme Bucchi, this partnership will strengthen the betting company’s brand in the country: “Another big step towards the consolidation of our brand in Brazil. Rafinha is one of the biggest names in humor and has always show’ in the Podcast presentation. Looking forward to seeing the contents of the interviews and following his tips on basketball, a sport he knows very well”, he concluded.

This partnership also covers two Rivalo-sponsored episodes of the ‘Mais Que 8 Minutos’ talk show hosted by the comedian on his Youtube channel. With the insertion of the Rivalo logo and other activations throughout the special episodes, Rafinha will receive two former basketball players, Thiago Splitter and Gui Giovanoni.

The choice of two great names in basketball is directly related to Rafinha Bastos’ past. That’s because the comedian was a basketball player in 1999, 2000 and 2001. With more than two meters tall, Rafinha acted as a pivot in teams in Brazil and even in the United States in the university division.

The initial episode was shown on April 18 with guest Fred, from Desimpedidos, who in a relaxed chat addressed topics such as the World Cup, friendship with football players, fame and other subjects.

Another episode that will be aired soon with the support of Rivalo, will be with the fighter of mixed martial arts (MMA), Brazilian, specialist in jiu-jitsu and currently in the UFC, Demian Maia.

Andre Medeiros

Zitro Digital Goes Live on Brazino777 in Brazil

Published

6 hours ago

June 23, 2026

GamingAmericas.com

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Zitro Digital, the online arm of leading gaming supplier Zitro, is further expanding its footprint in Brazil through a new partnership with Brazino777, one of the country’s most recognized online operators. The agreement strengthens Zitro Digital’s position in a key regulated market and reflects the company’s continued commitment to Latin America’s iGaming sector.

Brazino777 players now have access to Zitro Digital’s full portfolio, spanning slots and Video Bingo titles that combine the company’s proven land-based heritage with content developed exclusively for the digital space.

“At Brazino777, we are focused on delivering high-quality, top-performing games to our players. Zitro Digital’s portfolio strengthens our offering, and we’re confident it will resonate strongly with our Brazilian audience as we continue to grow and evolve our platform,” said Andre Medeiros, country manager for Brazil at Brazino777.

“Brazil is an important market for us, one where we see a strong connection with players and the local gaming culture. Launching our portfolio with Brazino777 gives us the opportunity to bring our content to a new segment of players, as part of our continued growth in the Latin American digital gaming scene,” said José Javier Martí, CCO at Zitro Digital.

The post Zitro Digital Goes Live on Brazino777 in Brazil appeared first on Americas iGaming & Sports Betting News.

Bragg Gaming Group

Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub

Published

1 day ago

June 22, 2026

Wladimir P.

massive-gaming-launches-blitzcrown-titles-on-superbet-brazil-via-bragg-hub

Massive Gaming (MVG) has gone live with Superbet Brazil, launching a selection of Blitzcrown studio titles via the Bragg hub game aggregation platform.

The initial rollout includes eight games from Blitzcrown, which focuses on non-traditional casino formats. Titles available at launch include Boom Boom Hit Plinko, Snowball Plinko, Fast Crash, and Dragon & Wizard.

The content is delivered through bragg hub, using Bragg Gaming Group’s existing aggregation relationship with Superbet in Brazil. The companies noted that Superbet secured a regulated licence ahead of the market’s January 2025 launch.

Blitzcrown’s instant-win games previously secured Brazil RGS, RNG, and individual game certifications from Gaming Laboratories International (GLI).

George Cho, Director at Massive Gaming, said: “Going live on Superbet Brazil is a landmark moment for Massive Gaming, and for Blitzcrown as a studio. Brazil is one of the most exciting regulated markets in the world, and being able to bring our content to Superbet’s players through Bragg’s platform is a testament to both the quality of our games, and the strength of these partnerships. We look forward to expanding our presence in the market as we continue to grow our portfolio.”

Hristofor Hristov, Commercial Director Aggregation at bragg, commented:

“We are thrilled to facilitate this exciting launch between Massive Gaming and Superbet in Brazil. Our bragg hub platform is specifically engineered to seamlessly deliver high-performing, localized content to major operators. Blitzcrown’s certified instant-win and non-traditional games are a perfect fit for the dynamic Brazilian audience, and this rollout underscores our commitment to fueling our partners’ growth in one of the world’s most vibrant regulated markets.”

The post Massive Gaming launches Blitzcrown titles on Superbet Brazil via Bragg Hub appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

7Games

FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator

Published

1 day ago

June 22, 2026

Wladimir P.

first.bet-launches-sportsbook-with-brazil’s-biggest-online-casino-operator

7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.

7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.

As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.

Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.

As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.

“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”

Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”

The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.