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7777 gaming debuted at ICE London with a portfolio of over 100 games

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7777 gaming made an unprecedented debut as an international B2B game provider by presenting a portfolio of more than 100 games at ICE London. This got noticed by the leading operators in many regulated jurisdictions worldwide. After meeting with industry professionals from more than a hundred companies, 7777 gaming team returned from ICE London with plenty of business opportunities.

Milen Ganev, CEO of 7777 gaming commented: “We made a statement with our debut at ICE London this year. Presenting a portfolio of over a hundred games, 7777 gaming caught the interest of some of the biggest operators in the regulated markets across the world. We plan to continue expanding our game portfolio and enter several regulated markets by Q3. This will be all possible with the constant dedication and creativity of our team of over 80 experts.”

Elena Shaterova, CCO of 7777 gaming added: “7777 gaming team was excited and overwhelmed by the positive feedback we received during and after the show. Several operators and platforms from the USA, Latin America, Asia, and Africa initiated discussions regarding our online games. A further interest was shown by many international regulated operators, which were attracted by the uniqueness of our games. We were also visited by the top 5 lotteries in Europe. Their positive feedback will impact our plans for the further development of this vertical. Besides, our brand’s first international appearance received admiration for its creativity and trendy look and feel by all who visited it.”

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Developed with the mindset of a player, the company’s games are grouped into several different categories. Each of these categories answers a specific customer’s requirement and segmentation – from new to online gaming clients to those with long years of experience. Main company games are those dedicated to online casinos, such as instant win games, premium, and exclusive games (specially designed for the new generation of players coming from the gaming world), soft and classic slots, table games, keno, and bingo games, as well as the lottery games with depleting pool RNG.

Besides the leading product offering of online games and lotteries, 7777 gaming presented its iGaming platform as well. Its main focus goes on the marketing tools, including a gamified promotional system that engages with the new and returning players.

Milen Ganev concluded with his plans for the next following months: “We are on our roadmap to launch our games in several of the leading Romanian operators, where we are holding a license and have certified games. 7777 gaming also offers a GLI certified game pack with thrilling titles and concepts. We are also expecting an MGA license through which our games will be live and enjoyed by the players in many regulated jurisdictions.”

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SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera

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SX Bet is the fastest-growing on-chain betting exchange—built for the future of sports and crypto.

SX Bet has officially launched on Berachain, marking the next milestone in its cross-chain expansion strategy. With over 2 million bets placed, $675 million wagered, and 93% year-over-year growth in volume, SX Bet is reshaping the future of sports betting — and Berachain is the next big stage.

SX Bet’s Berachain launch comes with a unique incentive structure designed to reward bettors for their activity. Users can now place bets using the native $HONEY stablecoin and earn $SXBRT, a receipt token that can be staked to the SX Vault on BeraHub to generate weekly yields in $BGT, Berachain’s governance token. The more you win, the more you earn.

SX Bet will be hosting a summer Berachain betting tournament with a 69,420 bet credit prize pool from May 31 – July 14th and airdropping bet credits to top Berachain communities.

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But the Berachain deployment is not just about incentives. It’s about creating a scalable global liquidity hub for bettors and builders alike. Builders can leverage SX liquidity to launch their own custom betting frontends and experiences.

“SX Bet isn’t just a single dApp — it’s a betting protocol anyone can build on. With this Berachain launch, we’re not just growing SX, we’re growing the entire Web3 betting ecosystem,” said Andrew Young, SX Bet Project Lead.

The cross-chain architecture enables shared liquidity across multiple blockchains, allowing users to place bets on their preferred chain without sacrificing odds or depth.

Already the top sports betting dApp by volume on Arbitrum, SX Bet has achieved sustained growth without relying on ongoing incentives — proving that sharp odds, fast UX, and a product-first approach win. Bettors choose SX for its peer-to-peer, non-custodial, on-chain model — a platform with the best odds, deepest liquidity, and a clear message: winners are welcome.

SX Bet is setting the standard for scalable sports betting infrastructure in Web3.

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For bettors: more rewards, deeper liquidity, and better odds.
For builders: a plug-and-play liquidity engine to leverage and build upon.
For chains: a sticky, high-volume dApp proven to drive user growth and retention.

Start betting and earning on Berachain today: bera.bet

 

The post SX Bet Bets Big on Berachain: Bringing Web3 Sports Betting to Bera appeared first on Gaming and Gambling Industry in the Americas.

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Bragg Launches Big Ticket Bonanza Gamification Tool

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Bragg Gaming Group announced the launch of the latest gamification-led innovation to its award-winning Fuze marketing and promotional toolset, Big Ticket Bonanza, a new way to engage with players through multiple targeted and bespoke campaigns.

Big Ticket Bonanza rewards players with guaranteed-win scratchcards, triggered randomly during normal gameplay. The scratchcards award instant cash prizes or raffle tickets, which are collected and entered into weekly or monthly prize draws.

Players collect tickets by wagering on participating casino games. The more they engage with the game, the more tickets they earn—boosting engagement without disrupting the core gaming experience.

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The tool supports both weekly and monthly draws, giving operators flexibility in structuring prize pools and maintaining consistent momentum. Ticket counters update dynamically within the game interface or external campaign widgets, reinforcing progress and encouraging continued participation.

Offering a totally branded experience, campaigns are fully customisable to reflect the operator’s branding, including logos, colour schemes and thematic design elements.

At all points Big Ticket Bonanza offers fair and transparent draws, backed by secure RNG-based draw mechanisms that ensure compliance and fairness, with exportable logs for auditing.

Players can access their ticket counts, prize history, via an in-play dedicated display.

The launch comes as part of Bragg’s strategic investment in creating amazing iGaming experiences for players, illustrating how the work of suppliers can create positive experiences for players and ostensibly, deliver meaningful results for its operator partners.

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Bragg champions a culture of iGaming excellence and constant innovation, not only to its gamechanging iGaming content portfolio, but also in its full service suite of technology solutions, excellence and innovation which creates a competitive advantage in the iGaming industry.

The Big Ticket Bonanza gamified player engagement campaign aims to boost player engagement and session time, while increasing wagering volume. It also provides a scalable promotion for both short bursts and longer-term brand events.

Bragg is targeting an aggressive roll-out strategy for Big Ticket Bonanza across its operational markets in Europe, the US and the LatAm region, opening up new opportunities for growth globally.

Launched with valued partner Senator Group in Croatia, which operates on the Bragg player account management (PAM) platform, Big Ticket Bonanza is now available to all of Bragg’s casino content, aggregation and PAM partners and presents a huge opportunity to engage with players.

Big Ticket Bonanza joins an ever expanding and constantly updated list of player engagement tools accessible through the Fuze player engagement toolset. Unlike static promotions, Fuze engagement mechanics adapted dynamically to player behaviour, ensuring continuous participation.

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Other tools available within Fuze include tournaments with real-time leaderboards, quests, flash jackpots, sophisticated bonusing, free rounds and a games recommendation system powered by cutting-edge AI technology.

Matevž Mazij, Chief Executive Officer at Bragg Gaming Group said: “Innovation and excellence form the cornerstone of the Bragg approach to iGaming, and to ensure that our operator partners have the latest tools available in creating dynamic and fantastic experiences for their players.”

“Big Ticket Bonanza is the latest evidence of that focus, our commitment to investing in our products and presents a significant competitive advantage for Bragg as an iGaming supplier, an advantage that we’re looking to drive home globally.”

Croatian online operator Senator Group, a long-standing turnkey solutions partner of Bragg is among the first of Bragg’s operator partners to utilise Big Ticket Bonanza in their marketing strategy.

Vedran Maric, Head of iGaming at Senator Group, said: “Bragg has been a terrific partner to us in our transition from land-based to offering iGaming to our players, and their suite of products and technology have proven invaluable in this process.”

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“We’re working collaboratively with Bragg to introduce Big Ticket Bonanza into our marketing, but I’m sure it will be well received by our players in the Croatian market.”

The post Bragg Launches Big Ticket Bonanza Gamification Tool appeared first on European Gaming Industry News.

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Compliance Updates

GRAI Signs Memorandum of Understanding with Belgian Gaming Commission

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As part of the process to put in place information sharing agreements with other regulatory bodies, CEO of the Gambling Regulatory Authority of Ireland, Anne Marie Caulfield signed a Memorandum of Understanding with Magali Clavie of the Belgian Gaming Commission.

This agreement establishes a framework for cooperation and sets out the broad principles of collaboration between the Gambling Regulator and the Belgian Gaming Commission. The shared aims of both regulators are to enable closer working relationships which will enhance each organisation’s ability to discharge their respective duties and functions.

The Belgian Commission have given their time generously in the set up phase of the GRAI and their support and advice has been greatly received.

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This is the second of a series of MOUs which the GRAI intends to put in place with other Gambling Regulators across the EU in the months ahead.

Anne Marie Caulfield, CEO of the Gambling Regulatory Authority of Ireland, said: “This Memorandum of Understanding with the Belgian Gaming Commission is a significant step in formalising the working relationship between Irish and Belgian gambling regulators. I would like to thank Magali Clavie, Steve Mees, and their colleagues for the support and advice they have given the Gambling Regulatory Authority of Ireland in its formative phase.”

The post GRAI Signs Memorandum of Understanding with Belgian Gaming Commission appeared first on European Gaming Industry News.

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