Latest News
7777 gaming debuted at ICE London with a portfolio of over 100 games
7777 gaming made an unprecedented debut as an international B2B game provider by presenting a portfolio of more than 100 games at ICE London. This got noticed by the leading operators in many regulated jurisdictions worldwide. After meeting with industry professionals from more than a hundred companies, 7777 gaming team returned from ICE London with plenty of business opportunities.
Milen Ganev, CEO of 7777 gaming commented: “We made a statement with our debut at ICE London this year. Presenting a portfolio of over a hundred games, 7777 gaming caught the interest of some of the biggest operators in the regulated markets across the world. We plan to continue expanding our game portfolio and enter several regulated markets by Q3. This will be all possible with the constant dedication and creativity of our team of over 80 experts.”
Elena Shaterova, CCO of 7777 gaming added: “7777 gaming team was excited and overwhelmed by the positive feedback we received during and after the show. Several operators and platforms from the USA, Latin America, Asia, and Africa initiated discussions regarding our online games. A further interest was shown by many international regulated operators, which were attracted by the uniqueness of our games. We were also visited by the top 5 lotteries in Europe. Their positive feedback will impact our plans for the further development of this vertical. Besides, our brand’s first international appearance received admiration for its creativity and trendy look and feel by all who visited it.”
Developed with the mindset of a player, the company’s games are grouped into several different categories. Each of these categories answers a specific customer’s requirement and segmentation – from new to online gaming clients to those with long years of experience. Main company games are those dedicated to online casinos, such as instant win games, premium, and exclusive games (specially designed for the new generation of players coming from the gaming world), soft and classic slots, table games, keno, and bingo games, as well as the lottery games with depleting pool RNG.
Besides the leading product offering of online games and lotteries, 7777 gaming presented its iGaming platform as well. Its main focus goes on the marketing tools, including a gamified promotional system that engages with the new and returning players.
Milen Ganev concluded with his plans for the next following months: “We are on our roadmap to launch our games in several of the leading Romanian operators, where we are holding a license and have certified games. 7777 gaming also offers a GLI certified game pack with thrilling titles and concepts. We are also expecting an MGA license through which our games will be live and enjoyed by the players in many regulated jurisdictions.”
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Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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