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Trustly launches Trustly Express in Finland, Netherlands, Sweden and the UK – enabling payments twice as fast

Published

4 years ago

April 14, 2022

Reading Time: < 1 minute

Trustly, the leading global payments platform for digital account-to-account transactions, launches Trustly Express in Finland, Netherlands, Sweden and the UK. Trustly Express reduces the number of steps at checkout for returning users for an even better, and faster, experience.

Trustly continues to take steps towards its vision to power the shift to a cardless society by making account-to-account (“A2A”) payments a new global standard, and the launch of Trustly Express further strengthens this move. Trustly Express enables merchants to significantly improve the payment experience for their end users, driving increased conversion and customer loyalty.

Built on top of the bank’s PSD2 APIs, Trustly Express reduces the number of steps at checkout for returning users. Instead of a regular experience, typically with a five step flow including two so called Strong Customer Authentications* (SCA:s) where the consumer identifies itself, Trustly Express brings the flow down to a single payment confirmation page and only one SCA. This allows returning consumers to complete their debit payment twice as fast with the SCA step typically being biometric based (FaceID or a Fingerprint becoming a standard offering amongst banks in Europe).

Johan Tjärnberg, Group CEO of Trustly, comments: “Launching Trustly Express is another key step forward in our offensive plan to deliver superior value to our merchants with the key aim to enable them to further accelerate their growth. Being one of the first movers since A2A’s inception we are committed to continue being a game changer in our industry.”

Betnacional

Playson strengthens Brazilian presence with Betnacional partnership

Published

58 minutes ago

March 30, 2026

Wladimir P.

playson-strengthens-brazilian-presence-with-betnacional-partnership

Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.

Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.

The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.

This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.

“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”

Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”

The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Jelli Express

ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS

Published

58 minutes ago

March 30, 2026

Wladimir P.

all-aboard!-pragmatic-play-goes-full-steam-ahead-with-jelly-express

Pragmatic Play, a leading iGaming content provider, has rolled out Jelly Express, a vibrant new slot where a gummy bear conductor leads a locomotive through a colourful candy-coated world.

Set across 6×5 reels, the game delivers a lively experience filled with rewarding mechanics. Players can win by landing 8 to 12+ matching symbols anywhere on the grid, with base game payouts reaching up to 50x. Adding extra sweetness, candy train wilds boost wins with multipliers of up to 100x.

The excitement ramps up when three coin scatter symbols trigger the bonus round, offering players a choice between six different feature options. Each option provides a unique mix of free spins (up to 25) and wild multipliers (up to 100x), while a mystery pick adds an extra layer of unpredictability.

During the feature, landing an additional scatter can activate Super Free Spins, where wild multipliers are collected by the candy train above the reels. This cumulative multiplier is then applied to future wins involving wilds, unlocking a maximum win potential of up to 5,000x.

In selected markets, players can also take advantage of special bet options, including increased chances of triggering free spins, guaranteed wilds on every spin, or enhanced win potential with minimum 10x wild multipliers that stack during tumbles.

Jelly Express is the latest addition to Pragmatic Play’s growing portfolio.

The post ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

RubyPlay expands US footprint with West Virginia launch

Published

58 minutes ago

March 30, 2026

Wladimir P.

rubyplay-expands-us-footprint-with-west-virginia-launch

RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.

The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.

Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.

At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.

The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.

“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.

“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”

The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.