Paysafe expands Betsson partnership into US sports-betting market

Global iGaming operator’s new Betsafe online sportsbook for Colorado has plugged into Paysafe for suite of traditional and alternative payment solutions

Paysafe, a leading specialized payments platform, today announced its expanded partnership with Betsson Group, the international iGaming operator with multiple online sportsbook and casino brands, including Betsafe. Building on Paysafe’s longstanding payments support for Betsson globally, the company is now providing a range of traditional and alternative payment solutions to the new Betsafe online sportsbook for Colorado.

The extension of Betsson and Paysafe’s payments partnership to the U.S., starting in Colorado, is the latest phase of a partnership that dates back 15 years. Since 2007, Betsson brands have been offering their European players the paysafecard online cash, or eCash, solution, including in major markets such as Sweden, Germany, Italy, Spain, Denmark, and Greece. In tandem, Paysafe’s Skrill and NETELLER digital wallets are payment methods for Betsson iGaming brands in 60+ global markets.

Now, with Betsson’s recent launch of its Betsafe mobile sportsbook for Colorado, Paysafe is facilitating Centennial State players’ online credit and debit card deposits. Whether a sports bettor wants to wager on U.S. sports league games or international sports, their card deposit to fund their Betsafe account will be processed seamlessly through Paysafe’s best-in-breed payment gateway.

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The Paysafe integration also sees Betsafe able to offer players a comprehensive selection of alternative payment methods (APMs). Colorado sports bettors will be able to use Paysafe’s Skrill USA digital wallet, which underwent a major product upgrade in Q4 2021, to instantly make deposits and receive payouts of their winnings. Alternatively, cash-focused sports bettors will be able to use either of Paysafe’s eCash solutions, paysafecard or Paysafecash, to fund their Betsafe accounts, with both APMs available at thousands of U.S. in-store retailers in Colorado and across the wider U.S.

Zak Cutler, CEO of North America iGaming at Paysafe, said: “We’re delighted to support our longstanding partner Betsson Group’s expansion into the U.S. sports-betting and iGaming space with their Betsafe brand. We have a proven track record facilitating payments for Betsson brands and their players in multiple European and global markets, and we’re confident that we’ll play an equally important customer acquisition and retention role for the operator in Colorado and beyond.”

Marina Bogard, Managing Director US for Betsson Group, commented: “At Betsson, the customer is at the core of everything we do. We aim to make the entire journey on our brands as smooth and convenient as possible, including their deposit and payout experiences. As they have done in other markets, we are confident that Paysafe’s payment solutions will be able to support us with all our needs to achieve our goals.”