Latest News
‘Think Train’ campaign launched for Easter Holidays
Millions of UK staycationers are being urged to travel by train where they can when they visit their favourite seaside and high-street arcades this Easter by bacta, the industry’s trade body.
The call to action comes as Britain faces a ‘cost of living crisis’, with fast-rising prices for food, fuel and many other household essentials.
The ONS recently said that CPI (consumer price index) inflation in the UK had hit a 30-year high of 6.2% in February, putting considerable pressure on consumers across the country.
Bacta also recognises this may be the first real chance for families and individuals to enjoy their Easter holidays without the anxiety and stress associated with Covid-19 rules and regulations.
However, with those new-found freedoms should come a sense of responsibility, to others, and to the environment.
One way to put this into action is by travelling green and reaching your destination by train, the most environmentally friendly public transport. Rail travel accounts for 14 grams of CO2 emissions per passenger mile, according to the European Environment Agency.
In comparison, 285 grams of CO2 emissions per passenger mile is generated by air travel, while 158 grams per passenger miles is created from car journeys.
The good news is that hundreds of seaside and high-street arcades are situated next to train stations across the country – from Blackpool to Brighton.
Travellers, however, should be aware of National Rail’s planned engineering works during the holiday period and should therefore check their travel plans before they travel.
CEO of bacta John White said: “With fuel prices rising and with most Covid-19 restrictions behind us, now is a great time to reconsider how we travel to our Easter Holidays.
“We are urging millions of staycationers across the UK to ‘Think Train’ as they plan their getaways for April. We hope when they next visit their favourite seaside arcade or adult gaming centre it will be via train power.
“This is a significant contributor to the UK economy. Before the pandemic, arcades and related activities contributed a significant turnover of £845m to the UK economy a Gross Value Added of £451m and were responsible for employing 19,235 people.”
UK Hospitality Chief Executive Kate Nicholls added: “Despite the pressure on people’s finances right now, we’re sure many thousands will be keen to take advantage of the fact that they’re at last free from Covid restrictions, and are eager to get out and about.
“Engineering works notwithstanding, a good way to do that would be to take advantage of our rail infrastructure, let the train take the strain, and enjoy all the fun that seaside hospitality venues provide, whether they’re pubs, bars, restaurants, gaming arcades or, of course, good old fish and chip shops.
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Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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