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‘Think Train’ campaign launched for Easter Holidays

Published

4 years ago

April 12, 2022

Reading Time: 2 minutes

Millions of UK staycationers are being urged to travel by train where they can when they visit their favourite seaside and high-street arcades this Easter by bacta, the industry’s trade body.

The call to action comes as Britain faces a ‘cost of living crisis’, with fast-rising prices for food, fuel and many other household essentials.

The ONS recently said that CPI (consumer price index) inflation in the UK had hit a 30-year high of 6.2% in February, putting considerable pressure on consumers across the country.

Bacta also recognises this may be the first real chance for families and individuals to enjoy their Easter holidays without the anxiety and stress associated with Covid-19 rules and regulations.

However, with those new-found freedoms should come a sense of responsibility, to others, and to the environment.

One way to put this into action is by travelling green and reaching your destination by train, the most environmentally friendly public transport. Rail travel accounts for 14 grams of CO2 emissions per passenger mile, according to the European Environment Agency.

In comparison, 285 grams of CO2 emissions per passenger mile is generated by air travel, while 158 grams per passenger miles is created from car journeys.

The good news is that hundreds of seaside and high-street arcades are situated next to train stations across the country – from Blackpool to Brighton.

Travellers, however, should be aware of National Rail’s planned engineering works during the holiday period and should therefore check their travel plans before they travel.

CEO of bacta John White said: “With fuel prices rising and with most Covid-19 restrictions behind us, now is a great time to reconsider how we travel to our Easter Holidays.

“We are urging millions of staycationers across the UK to ‘Think Train’ as they plan their getaways for April. We hope when they next visit their favourite seaside arcade or adult gaming centre it will be via train power.

“This is a significant contributor to the UK economy. Before the pandemic, arcades and related activities contributed a significant turnover of £845m to the UK economy a Gross Value Added of £451m and were responsible for employing 19,235 people.”

UK Hospitality Chief Executive Kate Nicholls added: “Despite the pressure on people’s finances right now, we’re sure many thousands will be keen to take advantage of the fact that they’re at last free from Covid restrictions, and are eager to get out and about.

“Engineering works notwithstanding, a good way to do that would be to take advantage of our rail infrastructure, let the train take the strain, and enjoy all the fun that seaside hospitality venues provide, whether they’re pubs, bars, restaurants, gaming arcades or, of course, good old fish and chip shops.

HELL Partners

HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal

Published

1 minute ago

May 25, 2026

Wladimir P.

hell-partners-at-igb-live:-prada-gifts,-private-screenings,-and-your-next-best-deal

London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.

IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40

— not hard to find, even harder to ignore.

What HELL Partners actually brings to the table

For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.

Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.

What’s waiting at the stand

HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.

Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.

And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.

The VIP event — for the VIP Inner Circle

Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.

It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.

Booth L40, ExCeL London
IGB Live 2026

Book a meeting with a manager:

Doron Affiliate Manager [email protected]