British and Irish racing to enjoy increased shop window in South Africa via new Hollywoodbets agreement

Racecourse Media Group (RMG) and Sports Information Services (SIS) have agreed a new fixed odds retail and online streaming deal with Hollywoodbets, which enables the South African betting operator to broadcast and take bets on British and Irish racing.

South Africa’s leading betting operator will simulcast racing from 35 British racecourses and all 26 Irish racecourses into 92 betting shops in South Africa, and online via www.hollywoodbets .net.

As part of the arrangement, RMG and SIS will work closely with Hollywoodbets to leverage its considerable marketing and promotional assets to grow turnover and interest in British and Irish racing, especially for the bigger race days.

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RMG’s Chief Commercial Officer Nick Mills said: “The agreement represents an exciting opportunity to increase the shop window for our racecourses, as well as generate additional international revenue, which goes back into the sport. We look forward to working on an extensive joint marketing plan, with particular focus on premium events, such as the Randox Grand National, Cazoo Derby, Dubai Duty Free Irish Derby, Qatar Sussex Stakes, Juddmonte International, Longines Irish Champions Stakes and QIPCO British Champions Day.”

Hollywoodbets Betting Operations Manager, Dermot O’Connell, said: “We’re excited to have signed up with RMG and SIS which will ensure that our customers, in both the retail and online spheres, will watch the best of British and Irish racing.”