KONAMI BECOMES AC MILAN’S FIRST-EVER OFFICIAL TRAINING WEAR PARTNER

The leader in the world of gaming – developer of the renowned eFootball™ series – will join the family of AC Milan Principal Partners
The long-term collaboration between the two brands kicks off on 1 July, with passion, innovation, sport and entertainment at the centre of it

AC Milan and Konami Digital Entertainment B.V. are pleased to announce a long-term partnership that will see KONAMI become the first Official Training Wear Partner in the Club’s history, and one of the Rossoneri’s Principal Partners from 1 July 2022.

From the beginning of next season, KONAMI’s eFootball™ logo will feature on the front of the men’s team’s official Training Kit, which will be worn by the players during their training sessions at the Milanello Sports Centre, as well as before every fixture in domestic and international competitions. It is an agreement that underlines the global appeal of AC Milan, which continues to grow both on and off the pitch. Furthermore, this partnership unites two brands that have always fuelled the passions of millions of people around the world: they are global icons of innovation, sport and entertainment that are capable of appealing to increasingly wider audiences and have consistently set new trends.

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The new Training Kit will be unveiled in the coming months, as will further details on a partnership that looks to combine the physical and digital universes. During the course of this partnership, AC Milan and KONAMI will strengthen their common status as entertainment powerhouses, generating an innovative ecosystem of initiatives that will unite players and fans both on and off the pitch.

Casper Stylsvig, AC Milan’s Chief Revenue Officer, said: “We are thrilled to welcome KONAMI back into the AC Milan family as one of our Principal Partners and our very first Training Wear Partner for the men’s team. We are very excited about the potential that this partnership offers us both as a Club and a brand to break new ground together. ”

Naoki Morita, KONAMI Digital Entertainment B.V.’s European President, commented: “KONAMI are very excited to be working with AC Milan once again. Becoming a Principal Partner of one of the biggest football clubs in Europe and also putting our brand on their training kit is an incredible opportunity. We are looking forward to working with the Club and creating an innovative partnership together.”