The supplier says the move supports its lottery market expansion and engagement with global operators.

EGT Digital has been accepted as an Associate Member of the World Lottery Association (WLA), the company said.

The company described the membership as a milestone in its lottery sector strategy, positioning it to engage with the WLA’s network of lottery organizations and other stakeholders.

Vladimir Dokov, CEO of EGT Digital, commented: “Becoming an Associate Member of the World Lottery Association is an important step in our long-term strategy for growth within the lottery sector. We are committed to providing reliable, secure, and innovative solutions that help lottery operators meet evolving player expectations while maintaining the highest standards of responsibility and integrity. We look forward to collaborating with fellow WLA members and contributing to the continued development of the industry.”

EGT Digital said it will use the membership to exchange expertise with other WLA participants and contribute to industry discussions, while continuing to invest in technologies and products for gaming and lottery operators across regulated markets.

The post EGT Digital joins World Lottery Association as Associate Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Infingame, a leading aggregator in the iGaming industry, reveals operational insights into player engagement behavior across sweepstakes platforms, revealing which mechanics are currently generating the strongest retention, longest session duration, and highest repeat activity among modern sweepstakes audiences.

According to Infingame, operators entering the sweepstakes space are quickly discovering that traditional casino retention strategies do not automatically translate into successful sweepstakes ecosystems.

Instead, the most effective platforms are those built around progression-driven engagement, social-style competition, lightweight onboarding experiences, and highly dynamic promotional systems.

“Sweepstakes players behave very differently from traditional casino audiences,” said Jana Filagina, Head of Commercial at Infingame. “The expectation is much closer to entertainment platforms and gaming ecosystems than classic gambling products. Retention is driven by interaction quality, progression, and continuous engagement rather than purely transactional behavior.”

Based on aggregated observations across operator activity, Infingame identified tournament ecosystems as one of the strongest-performing engagement mechanics within sweepstakes environments.

According to the company, competitive formats consistently outperform static reward campaigns in repeat participation and session continuity because they introduce progression loops, achievement motivation, and social competition into the player experience.

Infingame reports that sweepstakes operators using segmented tournament mechanics recorded significantly higher repeat participation rates compared to operators relying primarily on traditional bonus-driven campaigns.

The company says mechanics such as multiplier races, win races, and progression-based leaderboard systems generate particularly strong engagement among mobile-first audiences due to their short-session structure and instant interaction cycle.

“Players want activity, not passive rewards,” Filagina explained. “The strongest-performing sweepstakes platforms are creating environments where players continuously interact with missions, rankings, tournaments, and achievement systems rather than simply claiming bonuses.”

Infingame also highlighted mission-based engagement systems as one of the fastest-growing retention mechanics across sweepstakes operations. According to the company, challenge-based gameplay environments encourage stronger exploration behavior, higher game discovery rates, and more consistent daily return activity compared to standard promotional structures.

The company observed that players participating in structured challenge systems frequently engage across a broader range of content categories, increasing overall ecosystem retention rather than concentrating activity around only a few top-performing titles. This trend is becoming increasingly important as sweepstakes operators expand content portfolios and compete for longer-term player attention. Unlike traditional casino platforms, where monetary conversion often dominates short-term KPIs, sweepstakes environments depend much more heavily on engagement depth, session frequency, and platform stickiness.

Infingame additionally highlights the growing operational importance of infrastructure scalability inside sweepstakes ecosystems.

Because sweepstakes audiences are heavily mobile-driven and interaction-focused, platform responsiveness and gameplay continuity now play a major role in engagement performance. This has pushed infrastructure optimization much higher on the priority list for sweepstakes operators scaling aggressively across North America.

To support this market evolution, Infingame has continued expanding its aggregation ecosystem specifically for sweepstakes operations.

The company also notes that social-style retention systems are becoming increasingly influential among younger player segments. Leaderboards, progression mechanics, achievement systems, limited-time events, and competitive participation loops are generating stronger engagement compared to purely transactional reward models. According to Infingame, this reflects a broader industry movement where sweepstakes platforms increasingly resemble entertainment ecosystems rather than conventional online casino structures.

The company says the strongest-performing sweepstakes platforms over the next several years will likely be those capable of combining responsive infrastructure, configurable gamification systems, localized content strategies, and analytics-driven engagement optimization into a single operational environment.

About Infingame  

Infingame is a leading game aggregator built to help operators move faster and scale smarter. Through a single API integration, the platform gives access to a portfolio of over 16,000 games from more than 150 providers, allowing partners to launch quickly without dealing with multiple integrations.

Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via the LinkedIn page, website or at [email protected].

The post Infingame reveals the most effective engagement mechanics for sweepstakes platforms appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Altenar, a leading sportsbook provider, has partnered with Logrand Entertainment Group, one of Mexico’s most established and respected casino operators, to deliver its complete sportsbook solution across the operator’s online and retail channels.

Through the agreement, Altenar will deliver a fully-integrated sportsbook experience designed specifically for omni-channel operations. The solution will be deployed across Logrand’s digital brands, jubilee.mx and vivento.mx, while also being integrated directly into the retail environments of its casino venues in cooperation with Calimaco’s platform.

The partnership will enable Logrand to offer a seamless and consistent betting experience wherever players choose to engage.

Recognised for delivering premium entertainment experiences across both land-based and digital channels, Logrand continues to strengthen its position in Mexico’s competitive gaming landscape through strategic technology partnerships and a customer-first approach.

Altenar’s flexible and scalable sportsbook technology will support Logrand’s ambitions with advanced trading capabilities, localisation features, and a platform built to meet the evolving expectations of sports bettors in the Mexican market.

Diego Salas, Sales Director at Altenar, said:

“We are delighted to partner with Logrand. This agreement reflects Altenar’s commitment to delivering market-leading sportsbook technology tailored to local player expectations and operational requirements.

“By bringing our complete omni-channel sportsbook solution to both online and retail environments, we look forward to helping Logrand create an engaging sports betting experience and supporting its continued growth in Mexico.”

Eduardo Peláez, Online Operations Director at Logrand Entertainment Group, added:

“Our players don’t separate ‘retail’ from ‘digital’ the way the industry does — they expect their casino and their sportsbook to recognise them, follow them, and behave the same way regardless of where they are sitting. This partnership with Altenar is how we deliver on that expectation. One sportsbook, one player view, one product running across jubilee.mx, vivento.mx, and our retail venues through Calimaco’s integration.

Choosing Altenar was a long-term decision. We needed a partner with the localisation depth and the technical reach to support Logrand at the scale we are planning for the next phase of growth in Mexico.”

Gerardo González, Sportsbook Manager at Logrand Entertainment Group, added:

“We chose Altenar because we know the local market and we know what our players need. We weren’t just looking for another supplier – we were looking for the right one. With jubilee.mx and vivento.mx, Logrand is stepping up to compete head-on in the Mexican sports betting market, and we are doing it with the right platform to win.”

The partnership further reinforces Altenar’s growing footprint across Latin America and highlights the provider’s ability to deliver adaptable, high-performance sportsbook solutions that help operators expand across both digital and retail channels.

About Altenar

Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.

www.altenar.com.

About Logrand Entertainment Group

Logrand is one of Mexico’s most established and respected casino operators, recognised for delivering premium entertainment experiences across both land-based venues and digital platforms. Through continued investment in innovation and customer experience, the company continues to expand its presence in Mexico’s gaming and sports betting market.

The post Logrand partners with Altenar to launch enhanced omni-channel sportsbook experience appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.