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Relax Gaming strikes Germany-focused Powered By deal with Hölle Games

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Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a Powered By Relax partnership with cutting-edge video slots studio Hölle Games, who are currently focused on the regulated German market.

Based out of Berlin, the company has specifically created a game mechanic for the German market, called Bonus Spin, which provides the game experience players are used to while softening the tax-exposure, ensuring German customers get the best possible product gameplay.

The latest games studio to benefit from Relax Gaming’s unrivalled speed–to-market and technical excellence, Hölle Games boasts an MGA B2B licence and is ISO 27001 certified. As well as that, the company is also approved in the Swiss market.

The provider’s premium games also carry distinctive German names and themes, such as Holla die Waldfee, which is a German term that is shouted in times of joy and has been received well by local players.

Simon Hammon, Chief Product Officer at Relax Gaming, said: “The regulated German market is growing at pace, but in order to truly flourish within it, operators need to invest in strong, localised content.

“Hölle is way ahead of the game in that respect and we’re delighted to partner with such a forward-thinking studio.”

Robert Lenzhofer, CEO and Co-Founder of Hölle Games, said: “We’re so excited to partner with Relax Gaming as we continue to focus on the German market with our eyes on several other key markets that we expect to enter during the year.

“These ambitious plans made Relax the ideal partner, enabling us to continue offering great localised content that really resonates with players.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming has celebrated more than 10 award wins throughout 2021, with more nominations already announced for the 2022 award season.

Now one of the industry’s leading aggregators, Relax provides more than 3,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Central Europe

GGL Study Says Regulated Online Offerings Make Up the Majority of the Market

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The Joint Gambling Authority of the German Federal States (GGL) has published the results of the study “Investigation of the Black Market and Channeling of Online Gambling Based on a Survey of Gamblers”. The study was commissioned by the GGL and conducted by Blockchain Research Lab gGmbH.

The study concludes that the market volume of illegal and unregulated online gambling is 22.97%. This results in a channeling rate of 77.03%, meaning that legal or regulated offerings account for more than three-quarters of the online gambling market.

“The scientifically calculated channeling rate confirms our previous assumptions about the size of the black market. The results support the fact-based regulatory approach within the framework of the 2021 Interstate Treaty on Gambling,” said Ronald Benter, CEO of GGL.

The study also confirms the methodological approach of the GGL.

The investigation also confirms the GGL’s methodological approach to analysing the black market. The study’s findings are essentially consistent with the agency’s existing knowledge.

In particular, the method of reference value-based analysis, which has been used by the countries so far and adopted by the GGL, has been scientifically assessed as suitable for estimating the size of the illegal gambling market on the Internet.

Contribution to the evaluation process of the State Treaty on Gambling

The study has already been presented to the state gambling authorities. The results will be incorporated into the ongoing evaluation process of the 2021 Interstate Treaty on Gambling.

“We are in discussions with the states regarding the extent to which the results of this study may necessitate adjustments to the legal requirements. Furthermore, we are awaiting the results of the currently ongoing study on online player protection,” said Benter.

Consistent fight against illegal online gambling

The GGL’s aim is to further reduce the share of illegal online gambling offerings. The authority pursues a holistic approach, addressing the entire value chain of illegal online gambling, from game developers and providers to payment service providers and marketing and platform structures.

“Our measures will also be reflected in market shares in the medium term. However, the fight against illegal online gambling is a marathon, not a sprint,” explains Benter.

Networking and coordinated approaches are crucial here. A key component of the strategy is therefore cooperation with legal providers and other European regulatory authorities to limit the reach of illegal operators. The GGL reiterates its appeal to legal providers to make greater use of their options to curb illegal services.

In order to be able to observe developments over time, the GGL plans to continue the survey in a suitable form.

“A reliable database is crucial for effective regulation of the gambling market. Therefore, we will continue to systematically incorporate scientific findings into our work,” said Benter.

The post GGL Study Says Regulated Online Offerings Make Up the Majority of the Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Central Europe

Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026

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HIPTHER proudly announces the return of the Endorphina Club Awards Party & Ceremony, the official celebration of the GamingTECH CEE Awards 2026, taking place on 24 March 2026 at 20:00 at the iconic Buddha Bar Prague.

Organised by Endorphina, the Awards & Party Sponsor of the HIPTHER Prague Summit 2026, the evening marks one of the most anticipated moments of the summit’s 10th anniversary edition, bringing together industry leaders, innovators, and decision-makers to celebrate excellence across the Central and Eastern European gaming and technology ecosystem.

This year’s edition continues the successful partnership between HIPTHER and Endorphina, which began in 2023, with the Endorphina Events Team once again curating an unforgettable awards celebration concept and selecting one of Prague’s most elegant venues for the occasion.

A Celebration of Innovation, Community, and Excellence

The GamingTECH CEE Awards shine a spotlight on the companies, products, teams, and individuals shaping the future of gaming and technology across the region.

As part of the HIPTHER Prague Summit 2026, the awards recognise outstanding contributions across a wide spectrum of categories spanning iGaming innovation, compliance leadership, technological advancement, and industry growth.

The Endorphina Club Awards Party elevates the awards ceremony into a full evening experience, where the community gathers to celebrate achievements in a relaxed and vibrant atmosphere.

Guests can expect an exclusive evening where sophistication meets the spirit of Asia, featuring premium drinks, vibrant entertainment, and the unmistakable energy of one of Prague’s most iconic venues.

RSVP Required for Summit Participants

All HIPTHER Prague Summit 2026 participants who wish to attend the Awards Party are invited to confirm their participation in advance.

To secure a place on the official Endorphina Club guest list, attendees should contact the organiser to RSVP, at:

[email protected]

Due to the exclusive nature of the venue and limited capacity, online RSVP is mandatory.

Celebrating a Continued Partnership

The ongoing collaboration between HIPTHER and Endorphina has become a cherished tradition within the Prague Summit experience, with each edition introducing new creative concepts and memorable venues for the industry’s celebration night.

Commenting on the partnership, Zoltan Tundik, Co-Founder and Head of Business at HIPTHER, stated: “The GamingTECH CEE Awards have always been about recognising the people and companies who push our industry forward. Over the years, the Endorphina Club celebration has become one of the most anticipated moments of the Prague Summit. It’s a place where competitors turn into collaborators and the community comes together to celebrate innovation, resilience, and creativity. We are thrilled to once again partner with the Endorphina team to host this special evening in one of Prague’s most iconic venues as we mark the summit’s 10-year milestone.”

The Endorphina Club Party for GamingTECH Awards 2026 takes place during the HIPTHER Prague Summit 2026, held on 24–25 March 2026 at OREA Hotel Andel’s Praha, gathering regulators, operators, technology providers, affiliates, fintech innovators, and industry leaders from across Europe and beyond.

“Prague is our home – and as a Czech company, there’s nowhere we’d rather bring the industry together! Hosting The GamingTECH CEE Awards here isn’t just convenient, it’s personal. That’s why our collaboration with HIPTHER means so much to us: together we get to welcome partners, friends, and colleagues from across the industry to the city that made Endorphina what it is today. The Endorphina Club evening is one of those nights we pour our hearts into-because home games are always the best ones.” Irina Veselkova, Head of Marketing at Endorphina

Under the theme “Decoding the Future: 10 Years of Impact,” the summit explores the intersection of technology, regulation, and innovation through expert panels, workshops, and curated networking opportunities.

HIPTHER and the Endorphina Club Awards Party promises to deliver an unforgettable evening celebrating the achievements, creativity, and spirit of collaboration that define the gaming and tech community.

More information about HIPTHER Prague Summit 2026:
https://hipther.com/events/prague/

The post Endorphina Club Returns to Host the GamingTECH CEE Awards Ceremony & Party at HIPTHER Prague Summit 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blueprint Gaming Strengthens European Reach with Austria Debut on win2day

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Collaboration allows the UK’s top slot provider to introduce a range of high-performing games to Austria’s sole licensed online gaming platform.

Blueprint Gaming™ has reinforced its presence in Europe by launching in the Austrian iGaming sector with win2day.

The significant partnership with Austria’s sole regulated operator will allow win2day players to enjoy a selection of Blueprint Gaming’s renowned titles, with Eye of Horus and Cash Strike making up the initial set of available games.

Blueprint has established a solid reputation for providing feature-rich, localized content for various countries throughout the continent, and its newest market entry marks another phase in its ongoing European growth and greater global focus.

win2day is managed by Austrian Lotteries, established over 50 years ago and is the sole licensed online casino operator in Austria. The brand has developed a strong legacy as a reliable name in the market, taking pride in being one of the most accountable players in the industry.

The partnership is poised to enhance the entertainment experience for Austrian players by merging Blueprint’s esteemed status for creating immersive games with engaging mechanics and win2day’s strong market presence.

Samuel Haggblom, Director of Business Development at Blueprint Gaming™, said: “Entering Austria with win2day represents a significant milestone in our European growth strategy. As the country’s only licensed online casino operator, it sets the standard for quality and responsibility, and we are proud to see our content launch on such a dynamic platform.

“Our portfolio has consistently delivered strong performance across regulated markets, and we look forward to introducing Austrian players to iconic titles, with more high-performing releases set to follow.”

Georg Wawer, Managing Director of win2day, added: “As Austria’s only licensed online gaming operator, win2day is committed to delivering premium, secure and fully compliant entertainment to our players. With Blueprint Gaming, we are adding a well-established and internationally recognised studio to our portfolio, known for its strong brands and high production standards.

“In close cooperation, we ensure that every title is carefully aligned with Austria’s strict regulatory framework and our comprehensive player protection policies. This guarantees that innovation and entertainment always go hand in hand with responsibility and safety. Blueprint Gaming’s portfolio will be a strong and exciting enhancement to the win2day offering.”

The post Blueprint Gaming Strengthens European Reach with Austria Debut on win2day appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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