Canada

GAN Partners with Freeplay Sports Game Leader Chalkline for Customer Acquisition and Retention Solutions

Published

4 years ago

April 7, 2022

GAN Limited, a leading business-to-business supplier of internet gaming software-as-a-service solutions primarily to the U.S. land-based casino industry, today announced a partnership with Chalkline, the leading North American freeplay sports game provider.

Available for all existing GAN clients, the turnkey Chalkline BettorGames platform delivers freeplay games around sporting events that drive player engagement and conversions to both loyalty and sportsbook. GAN will deliver Chalkline games in a fully integrated experience for clients and players.

GAN’s retail casino operator clients now have a simple, additional product to acquire future sports gamblers online today, at a lower marketing cost than the expected cost tomorrow, once the real-money regulated sports betting market commences.

Chalkline’s freeplay games with live odds deliver fan experience for big betting events like major football, basketball, golf, and combat sports, with both pre-match and live experience formats. Chalkline games are all designed to drive customer acquisition and retention, and integrate across clients’ owned, earned, and paid marketing channels. Additionally, all games are backed by the company’s proprietary BettorBI, which delivers automated engagement around personalization and localization data points.

Equipped with this ‘Big Sporting Event’ activation tool, GAN clients can now appeal to, and engage online with, the young-to-middle-aged male sports gambler who sits at the center of the Internet sports gambling consumer demographic and future Internet sports betting revenue opportunity.

Joann Pierce, VP of Sales & Operations for GAN, commented:

“The addition of live odds freeplay sports games is a further step forward for our industry-leading product offering. It offers sports bettors in any state the ability to participate in their favorite sporting events with the added benefit of full integration with a rewards program. Chalkline’s experience and roots in customer acquisition for casinos and sportsbooks make this partnership optimal for our clients.”

Daniel Kustelski, CEO of Chalkline, commented:

“We’re thrilled to enter this partnership with GAN. GAN is one of the most well-known and respected brands in the industry, and this fits perfectly into a rapidly evolving gaming landscape for casinos and their patrons. Players love big sporting events, casinos see more and more footfall during these events, and freeplay games build loyalty while delivering an engaging fan experience.”

affiliate marketing

CasinoCanada partners with LolaJack Casino to expand Canadian visibility

Published

5 hours ago

June 2, 2026

GamingAmericas.com

casinocanada-partners-with-lolajack-casino-to-expand-canadian-visibility

CasinoCanada.com has entered into a partnership with LolaJack Casino to increase brand visibility and direct traffic to the platform in the Canadian market, the companies said.

Under the agreement, CasinoCanada will produce and distribute content about LolaJack Casino, including its gaming catalogue, platform features, and operational details. The content will be published in CasinoCanada’s review, comparison, and informational sections, with the stated aim of attracting and redirecting user traffic.

CasinoCanada is a Canada-focused online casino guide operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “We are pleased to support LolaJack Casino in strengthening its presence in the Canadian market. This partnership is aimed at driving relevant traffic to the platform through CasinoCanada’s content and distribution channels.”

LolaJack Casino is operated by WinLeads and was established in 2026.

The platform operates under a Costa Rican licence issued to Tafico Ltd. Alfie, Affiliate Manager at WinLeads, said: “We are delighted to team up with CasinoCanada to strengthen our brand visibility across Canada. This partnership aligns perfectly with our goal to deliver a top-tier gaming experience to Canadian players through a trusted informational guide.”

The companies said Canadian users have access to a gaming library of more than 11,000 titles from 107 software providers, including Pragmatic Play, Playson, Mascot Gaming, and Hacksaw Gaming.

The post CasinoCanada partners with LolaJack Casino to expand Canadian visibility appeared first on Americas iGaming & Sports Betting News.

Ben Wood CCO at Playson

Playson strengthens North American footprint with Caesars Entertainment partnership

Published

6 hours ago

June 2, 2026

GamingAmericas.com

playson-strengthens-north-american-footprint-with-caesars-entertainment-partnership

Launch brings slot studio’s award-winning portfolio to an increased player base across Ontario

Playson, the accomplished digital entertainment supplier, has secured its latest partnership in Ontario with Caesars Entertainment, bringing a new portfolio of titles to Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.

The agreement will see Playson elevate the industry-renowned operator’s comprehensive online slot collection with an array of top-performing releases from its Hold and Win library, integrated via Light & Wonder’s aggregation platform.

Titles including 4 Pots Riches: Hold and Win, Thunder Coins: Hold and Win and Diamonds Power XXL: Hold and Win will enable players across the province to enjoy feature-led, captivating gameplay experiences, which have already proven successful since Playson first entered the market in 2022.

Playson’s latest tie-up highlights the international recognition of its brand, with its extensive portfolio continuing to drive long-term value for operators worldwide.

Ben Wood, CCO at Playson, said: “Caesars Digital is a prestigious entertainment brand and this partnership reinforces our commitment to deliver player-favourite content to the world’s leading casino operators. We look forward to bringing our proven portfolio to an increased number of players across Ontario and continue strengthening our North American footprint.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “The addition of Playson’s established portfolio of titles broadens the online casino offering for our players in Ontario. This partnership reflects our ongoing focus on advancing the online casino experience across our platforms.”

The post Playson strengthens North American footprint with Caesars Entertainment partnership appeared first on Americas iGaming & Sports Betting News.

Canada

Peter & Sons signs St8 deal to distribute slots in Ontario and the UK

Published

7 hours ago

June 2, 2026

Wladimir P.

peter-&-sons-signs-st8-deal-to-distribute-slots-in-ontario-and-the-uk

The content rollout targets two regulated markets via St8’s aggregation platform, giving operators access to titles including Barbarossa Dragon Empire and Zombie Road.

Peter & Sons has signed a partnership with aggregation platform St8 to distribute the studio’s casino content to operators in Ontario and the UK.

The agreement expands Peter & Sons’ reach through St8’s aggregation network, with the initial focus on the regulated Ontario and UK markets.

Operators in both jurisdictions will be able to offer Peter & Sons titles including Barbarossa Dragon Empire, Ghostfather Awakened, Zombie Road, and Sand of Destiny.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Ontario and the UK are both hugely important markets for us, so partnering with St8 represents a very exciting step in our continued expansion. Their aggregation network creates a strong route for bringing our portfolio to operators in these regions, and we’re looking forward to seeing our games reach even more players across both markets. St8’s approach and understanding of regulated gaming make them a natural partner for Peter & Sons.”

David Fall, Business Development Manager at ST8, added: “We are absolutely delighted to be working with Peter & Sons across the UK and Ontario markets. Their bold creative vision, distinctive game design and commitment to player-first entertainment make them an outstanding partner for us. We are excited about what we can achieve together and look forward to bringing their unique portfolio to even more players.”

The post Peter & Sons signs St8 deal to distribute slots in Ontario and the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.