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Bragg On Track to Launch Proprietary and Exclusive iGaming Content in Ontario

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Company has Secured Content Distribution Agreements with Multiple iGaming Operators as Newly Regulated Market Opens

Bragg Gaming Group, a global iGaming technology and content provider, announced today that it has secured content distribution agreements with multiple iGaming operators pursuant to the supplier license it received from the Alcohol and Gaming Commission of Ontario (“AGCO”), with several more deals in the pipeline. The agreements contemplate a broad range of its proprietary, exclusive iGaming content and will be announced as Bragg’s customers, including several well-known iGaming brands, go live in the newly regulated Ontario iGaming market, which opens today, Monday, April 4, 2022.

Since receiving its supplier license in early March 2022, Bragg has worked with local regulators to ensure the compliance of its technology and content, both of which have been given full approval by the AGCO. Now, as the market moves to full legalization, the Company is excited to offer the growing number of operators looking to address the Ontario market with a full suite of titles from its in-house studios as well as content from its exclusive third-party content partners.

Chris Looney, Chief Commercial Officer at Bragg, commented, “Ontario is our home market, and we are delighted to be in position to serve operators with our iGaming content and solutions as the market opens to customers across the province. We believe the Ontario online gaming market offers a significant opportunity for our industry-leading content and platform technology and we are excited by the interest shown in our offerings from local, U.S. and international operators. Our team has done a fantastic job securing attractive commercial agreements with operator customers, including with top-tier brands, and we are eagerly anticipating supporting their launch efforts in the coming days, weeks, and months.”

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The combined iCasino and online sports betting market in Canada is estimated at over US $2 billion in 2022 according to H2 Gambling Capital. This includes Ontario, which is widely expected to become one of the largest iGaming markets in North America.

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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AGCO takes action to remove unapproved gambling machines from Ontario convenience stores

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The Alcohol and Gaming Commission of Ontario (AGCO) is continuing its efforts to combat unregulated gambling and protect the public. As part of these efforts, the AGCO took steps this week to revoke the lottery seller registrations of a number of retailers in the GTA that were found to be offering unapproved electronic gambling machines under the Prime Slot brand.

The AGCO regulates all gambling in the province of Ontario to ensure gambling products and gaming sites are held to high standards of game integrity, player safety, and the protection of minors and vulnerable individuals.

Over the past decade, unregulated gaming machines have increasingly proliferated across North America. While they largely rely on chance like traditional slot machines, manufacturers have claimed they are games of skill and have installed terminals in convenience stores and other locations where gaming machines would otherwise be prohibited.

The AGCO will continue to take every action within its authority to protect the public against the risks that these unregulated machines pose – particularly in locations easily accessible to children and youth.

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A registered lottery seller served with a Notice of Proposed Order to revoke their registration has the right to appeal the AGCO’s action within 15 days to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Unapproved gambling machines have no business being in convenience stores or other locations, particularly those that are available to children and youth. ” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO

Background:

Under Section 10(b) of the Gaming Control Act, the Registrar shall refuse to register an applicant as a supplier or to renew the registration of an applicant as a supplier if there are reasonable grounds to believe that the applicant will not act as a supplier in accordance with law, or with integrity, honesty, or in the public interest.

Under Section 12 of the Gaming Control Act, the Registrar may propose to suspend or to revoke a registration for any reason that would disentitle the registrant to registration or renewal of registration under section 10 if the registrant were an applicant.

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AGCO Updates Responsible Gambling Training Standards for Gaming and Lottery

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As of July 11, 2025, the Alcohol and Gaming Commission of Ontario (AGCO) no longer requires Registrar approval for responsible gambling (RG) training programs for casino and lottery employees. This change applies to both the Gaming and Lottery Standards and supports a more flexible, outcomes-based approach.

What’s changing

• Standard 2.5 has been updated to remove the need for Registrar approval of RG training.

• Training must still be mandatory, regularly updated, and based on best practices.

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• Employees must understand responsible gambling, their role in player protection, and how to support those showing signs of gambling harm.

What this change means for operators and lottery retailers

• Casino and lottery operators now have more flexibility to design and update RG training.

• Existing PlaySmart training remains valid.

Why this change matters

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This change reduces red tape, encourages innovation, and maintains Ontario’s high standards for player protection. This also aligns with AGCO’s outcomes-based regulatory approach and brings greater consistency across gaming sectors, including iGaming.

The post AGCO Updates Responsible Gambling Training Standards for Gaming and Lottery appeared first on Gaming and Gambling Industry in the Americas.

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