Latest News
Xtremepush and Thunderbite announce a new Partnership
Xtremepush and Thunderbite are pleased to announce a new partnership that marries leading gamification technology and the leading customer data and engagement platform.
The partnership will allow Thunderbite to deepen its offering by providing real-time rewards and incentives based on specific campaign triggers.
The Xtremepush platform will allow Thunderbite to drive customer engagement using push notifications and highly personalised communications.
Xtremepush’s ability to unify data into a Single Customer View will allow Thunderbite to engage with lapsed players based on their gaming preferences, driving engagement and deposits.
The agreement will also see the two companies team up to offer a full range of end-to-end user journeys, which will allow their respective clients the chance to increase active users and daily deposits.
Players can expect a unique contextual engagement experience for players who get real-time communication that is highly relevant to their playing behaviours, which drives higher lifetime values.
John Smith of Thunderbite said:
“We are naturally ecstatic to be teaming up with Xtremepush. Their platform and the client base aligns perfectly with our vision and strategy for the industry and we feel that clients from both sides of the table will see the immediate impact of this partnership”
Tommy Kearns, CEO of Xtemepush, added:
“This partnership allows two pioneers in customer engagement to combine their talents to provide exceptional value to businesses and their players.
Through the highly personalised user journeys we have the ability to create, players will get a more rewarding experience and businesses will see an uplift in wallet share.”
Powered by WPeMatico
Compliance
eGaming Integrity shortlisted for EGR B2B Awards 2026
eGaming Integrity has been shortlisted for the EGR B2B Awards 2026 in the Services Rising Star category.
The company, which describes itself as an Isle of Man-based compliance specialist, is among the firms in contention in the supplier-focused awards programme.
The EGR B2B Awards recognise companies providing products and services to the iGaming industry, spanning suppliers, technology providers and service firms. The awards are judged by a panel of independent industry professionals.
The EGR B2B Awards 2026 ceremony date and the wider shortlist were not included in the announcement.
The post eGaming Integrity shortlisted for EGR B2B Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
ZEAL launches Dream Car Raffle charity lottery in Germany
ZEAL has launched Dream Car Raffle (Traumautoverlosung), a new charity lottery offering in the regulated German gambling market. The company said the product is developed in-house and adds to its portfolio alongside its lottery brokerage business.
Traumautoverlosung is operated by Dreamify gGmbH, a wholly owned subsidiary of ZEAL, while marketing and sales is handled by Lotto24 AG, also part of the group. ZEAL said the launch follows the Dream House Raffle (Traumhausverlosung) introduced in 2024 and freiheit+, making Traumautoverlosung its third charity lottery in Germany.
“With Traumautoverlosung, ZEAL continues its strategy of complementing its traditional lottery brokerage business with proprietary products, targeting new customer segments and reducing its dependence on jackpot-driven cycles of state lotteries,” the company said. Stefan Tweraser, CEO of ZEAL Group, added: “We are pleased to further expand our core business with attractive new products. Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups.”
ZEAL said Traumautoverlosung is structured with a limited number of tickets and a guaranteed winner. At launch, a Porsche 911 GT3 RS will be raffled, with a total of 250,000 tickets available. “With Traumautoverlosung, we are focusing on cars that are otherwise out of reach for many people – highly desirable models that are often difficult to obtain on the market,” said Michael Lee, founder of Traumautoverlosung. “Our goal is to translate this demand into a transparent, digital product with clearly defined mechanics.”
As a charity lottery, the product allocates at least 20 percent of ticket revenue to charitable causes, according to ZEAL. The company said the initiative will partner with Johanniter in 2026.
The post ZEAL launches Dream Car Raffle charity lottery in Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Allwyn revamps National Lottery Lotto and brings Powerball to the UK
Allwyn, operator of The National Lottery, will introduce a new two-round Lotto format from 7 June and plans to launch a UK-specific version of Powerball later this summer, subject to final regulatory approval.
From 7 June, each £2 Lotto line will include two rounds per draw, giving players “two chances to win” from a single line. Allwyn said the change improves the odds of winning any prize from 1-in-9.3 to 1-in-4.9. Tickets go on sale on Sunday 7 June, with the first draw on Wednesday 10 June, continuing on Wednesdays and Saturdays at around 8pm. Two sets of six main balls and a Bonus Ball will be drawn using two separate draw machines.
Allwyn said the updated format is expected to increase the number of Lotto millionaires from around 140 a year to around 345. Lotto jackpots will continue to start at £2m and can roll over up to five times before a must-be-won event on the sixth consecutive draw. The £1m fixed prize for matching five main numbers plus the Bonus Ball remains, while the jackpot for matching six main numbers is shared across both rounds. The Lotto HotPicks add-on will also move to the two-round format and will remain priced at £1.
Powerball will be introduced in the UK in partnership with the Multi-State Lottery Association (MUSL). Allwyn said the UK version will be priced at £4 per line and will offer access to a “shared jackpot” with US participants, with UK jackpot winners paid out over 30 years. UK draws will align with the existing Powerball schedule, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draw results produced from the Powerball studio in Florida at around 4am on Tuesday, Thursday and Sunday.
Allwyn CEO, Andria Vidler, said, “We are delivering on our promise to bring more games, more entertainment and more innovation to The National Lottery. With extensive upgrades to our digital and retail channels now complete, we have a fantastic summer lined up, as we are now able to bring these exciting new games to our players.” She added that Allwyn’s goal is “doubling weekly returns to Good Causes from £30m to £60m by 2034, with £33m a week currently raised.”
The post Allwyn revamps National Lottery Lotto and brings Powerball to the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Booming Games6 days agoBooming Games targets South American dominance with major investment, flagship partnerships and exclusive Ronaldinho content
-
Betfred6 days agoBetfred Enters into Partnership with BR-DGE
-
Compliance Updates7 days agoELA Games scales up its presence in Europe by certifying a suite of 9 hit games in 5 key markets
-
Baltics6 days agoHIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration
-
Betoro6 days agoSoft2Bet Launches its New iGaming Brand Betoro in Denmark
-
Affiliate Succes6 days agoReferOn Secures “Best Affiliate Software 2026” Title at SiGMA South America Awards
-
Africa5 days agoHollywoodbets partnership drives Tom Horn Gaming’s expansion in South Africa
-
Australia6 days agoRWA: Gambling Ad Crackdown Threatens Shift Offshore



