Latest News
Xtremepush and Thunderbite announce a new Partnership
Xtremepush and Thunderbite are pleased to announce a new partnership that marries leading gamification technology and the leading customer data and engagement platform.
The partnership will allow Thunderbite to deepen its offering by providing real-time rewards and incentives based on specific campaign triggers.
The Xtremepush platform will allow Thunderbite to drive customer engagement using push notifications and highly personalised communications.
Xtremepush’s ability to unify data into a Single Customer View will allow Thunderbite to engage with lapsed players based on their gaming preferences, driving engagement and deposits.
The agreement will also see the two companies team up to offer a full range of end-to-end user journeys, which will allow their respective clients the chance to increase active users and daily deposits.
Players can expect a unique contextual engagement experience for players who get real-time communication that is highly relevant to their playing behaviours, which drives higher lifetime values.
John Smith of Thunderbite said:
“We are naturally ecstatic to be teaming up with Xtremepush. Their platform and the client base aligns perfectly with our vision and strategy for the industry and we feel that clients from both sides of the table will see the immediate impact of this partnership”
Tommy Kearns, CEO of Xtemepush, added:
“This partnership allows two pioneers in customer engagement to combine their talents to provide exceptional value to businesses and their players.
Through the highly personalised user journeys we have the ability to create, players will get a more rewarding experience and businesses will see an uplift in wallet share.”
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Arena Platform
Evoplay expands product portfolio with Arena platform
Evoplay has launched Evoplay Arena, a free-to-play platform designed to bring players together through competitive, community-driven slot tournaments.
Built entirely around demo gameplay, the platform allows users to compete without deposits or real-money involvement. Players can join a wide range of tournaments—including daily, weekly, monthly, and seasonal formats—earning points and climbing leaderboards based on their performance.
Getting started is simple. After registering and selecting a tournament, players are automatically entered upon their first spin. Each competition clearly outlines its rules, duration, featured game, and scoring mechanics, while live leaderboards provide real-time updates throughout the event.
Scoring systems vary depending on the tournament format, typically factoring in results such as win values or applied multipliers. Once a tournament concludes, final standings are published and rewards are distributed to top performers.
Depending on the format, players can earn digital certificates or Arena Coins. Certificates highlight standout performances, while Arena Coins act as an in-platform currency, rewarding consistent participation and success.
Evoplay Arena also introduces Legends of Arena, a seasonal leaderboard that tracks performance across multiple tournaments. Players accumulate seasonal points automatically, with top-ranked participants receiving additional rewards at the end of each cycle.
Designed for both experienced slot players and casual competitors, the platform offers structured, leaderboard-based gameplay, risk-free access to popular Evoplay titles, and social features such as player chat to enhance interaction.
Ivan Kravchuk, CEO at Evoplay, said:
“Evoplay Arena introduces a new way for players to experience our games through competition and progression, without the need for real-money play. It’s built around accessibility, transparency, and long-term engagement, reflecting our commitment to delivering diverse and entertaining experiences.”
The post Evoplay expands product portfolio with Arena platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Awards
Soft2Bet shortlisted in three categories at SBC Awards Europe
Soft2Bet has been shortlisted in three categories at the SBC Awards Europe, highlighting the strength of its platform, gamification suite, and ongoing product innovation across key European markets. The recognition follows a year of strong performance and sustained business growth.
The company is nominated in the Acquisition & Retention Partner category for its proprietary Motivational Engineering Gaming Application (MEGA), as well as for Platform Provider of the Year. In addition, MEGA Clawee—a nostalgic claw-machine concept reimagined for online play—has been shortlisted for Industry Innovation of the Year.
Driving Performance Through Innovation
Soft2Bet’s recent results underline its strategy, with notable EBITDA growth, increased sportsbook revenue, and strong overall brand performance over the past 12 months. These achievements reflect the effectiveness of its performance-focused B2B model, which combines product innovation, MEGA-driven gamification, localisation, and regulatory compliance to support growth in highly competitive markets.
The Platform Provider of the Year nomination recognises the company’s all-in-one platform, integrating player account management, payments, CRM, segmentation, bonus and loyalty tools, risk management, and gamification into a single, mobile-first system. This unified approach enables operators to launch quickly, adapt to local requirements, and scale efficiently across both casino and sportsbook verticals.
Gamification at the Core
At the heart of Soft2Bet’s engagement strategy is MEGA Clawee, which brings a remote-controlled claw machine into the digital space. By blending skill-based gameplay with instant rewards, it creates a compelling retention loop designed to boost player engagement and long-term value.
Harrison Barrett, VP of Business Development at Soft2Bet, said:
“Being shortlisted in three categories at SBC Awards Europe is a strong endorsement of our vision. We focus on delivering high-performing platforms, meaningful localisation, and engaging product experiences that keep players coming back. MEGA plays a central role in that strategy, transforming engagement into long-term retention and value.”
For Soft2Bet, the nominations mark another milestone in a period of continued commercial growth, product expansion, and industry recognition, as it supports operators in launching, localising, and scaling through advanced platform technology and engagement-driven solutions.
The post Soft2Bet shortlisted in three categories at SBC Awards Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Italy
REEVO Partners with StarVegas
REEVO has announced a new partnership with StarVegas, a well-established online gaming brand in Italy. Through this collaboration, REEVO’s in-house games are now available on the StarVegas platform, further strengthening REEVO’s presence in one of Europe’s most competitive regulated markets.
This partnership marks another important milestone in REEVO’s ongoing expansion strategy, as the company continues to grow its global footprint by bringing its high-quality gaming experiences to leading operators worldwide. By going live with StarVegas, REEVO reinforces its commitment to delivering engaging, performance-driven content that resonates with players and supports operator growth.
For REEVO, this collaboration highlights its ability to partner with trusted brands in key markets and deliver content that enhances player engagement and platform performance.
Karl Grech, Head of Business Development at REEVO, said: “Partnering with StarVegas is an exciting step for REEVO as we continue to expand our presence in regulated European markets. Italy is a highly competitive and dynamic market, and we are proud to bring our games to StarVegas players. This collaboration reflects our focus on delivering high-quality content that drives engagement, supports operator success, and creates long-term value.”
Paolo Marchi, Brand Manager of StarVegas, added: “The integration of REEVO within StarVegas marks an important milestone in our growth strategy in Italy. By combining a strong content portfolio with trusted partners, we aim to further strengthen our positioning and offer players an even more complete and diversified gaming experience. We are excited to start this collaboration and explore new opportunities together.”
The post REEVO Partners with StarVegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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