eSports
Fnatic Looks to Future of Fandom with Launch of Official Membership Programme
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Fnatic’s first ever membership programme offers fans an array of rewards & features; from annual pro kit, access to digital & physical events, exclusive content, meet and greets and limited edition collaborations
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The membership programme is available in three tiers: Citizen (free), Core (US $250) and Pioneer (US $600)
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The digital membership is built on blockchain technology, allowing for full ownership of the digital asset by the holders, whilst granting access to an array of benefits and features
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The programme, released with the support of Fnatic’s partnership with Crypto .com, will give fans access to upcoming rewards
Fnatic, the world’s leading esports performance brand, has today unveiled details of its first ever membership programme to offer fans an array of money-can’t-buy rewards and features across content, digital and physical products, exclusive events and more. The programme, released with the support of Crypto .com, follows the launch of Fnatic ID, the home of Fnatic fans, and is designed to enable the Fnatic community to connect and engage in completely new ways.
The digital membership programme will be available in three tiers, each with its own set of benefits, and features, being:
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Citizen (free) – Core ($250) – Pioneer ($600)
Depending on the tier acquired, rewards include chances to attend private digital and physical events, meet and greets with the Fnatic pro-player and creator rosters, Fnatic shop discounts, an annual mystery loot-box worth at least $100 and a pro-jersey annually.
The Fnatic community will be able to access discounts and early access to the keys. For the first release of Fnatic’s membership programme, Citizen keys will be unlimited until 7th April, whilst Core and Pioneer keys will be limited to 2500 each.
Fnatic’s global partner Crypto.com is supporting the progression of Fnatic into the Web3 space with technologies including Crypto.com Pay, Crypto.com DeFi wallet integrations and future member exclusive content drops. Members will also get early access to exclusive physical and digital events and Fnatic drops (previous drops included Nike, Champion, and Hello Kitty).
Sam Mathews, CEO at Fnatic, said: “It’s no secret that for any brand, especially in esports, community is everything. Fans empower us, and we couldn’t exist without them. Our membership programme is designed to bring our community closer to us, as well as our players and creators. This means having their voices heard, influencing where we go next, and providing rewards and features they care about.
After collecting feedback, we worked tirelessly to create a future-facing programme of ongoing benefits that are integrated directly into our product, and built for the long term. We want our fans to feel a deep sense of belonging to Fnatic, whilst having direct ownership over their keys. It’s truly theirs to hold onto forever, pass on to a friend or even sell.’’
Fnatic’s membership programme has been developed around the idea of providing enduring value for fans, with the owners able to access real world benefits. Unlike a traditional subscription model where fans “rent” their membership, Fnatic’s membership programme is built on blockchain technology through NFT keys that allow fans to own their membership. The membership keys are run on a ‘proof-of-stake’ blockchain, drastically reducing energy usage vs ‘proof-of-work’ blockchains. More details can be found in the Frequently Asked Questions section.
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