Honoré Gaming powers PMU into Senegal

Honoré Gaming, the innovative online sportsbook platform and technology provider, has strengthened its existing partnership with tier one operator PMU which has entered the Senegal market for the first time.

PMU has joined forces with the Senegalese National Lottery (Lonase) to allow punters in the country to bet on the same horse races and with the same payouts at PMU’s customers in France, powered by Honoré’s cutting-edge platform and sportsbook offering.

Honoré Gaming has emerged as a leading provider of turnkey sportsbook solutions to operators targeting French-speaking countries across the fast-growing African market.

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Its omni-channel solution covers retail and online with a powerful back-office where operators can manage all activity. Its platform is also fully customisable so that operators can ensure they meet the exact needs of players in the markets they target and also stand out from their rivals.

Christophe CASANOVA, Chief Operating Officer at Honoré Gaming, said: “We are delighted to be extending our existing partnership with PMU to facilitate its agreement with Lonase and to allow bettors in Senegal to wager on the same races and with the same payouts as PMU’s players in France.

“Africa is one of the fastest-growing online betting markets in the world and we have helped operators enter French-speaking markets and quickly establish their brands by delivering a superior player experience. Now we can do this with PMU in Senegal in partnership with Lonase.”