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7777 gaming to make its debut at ICE London 2022
B2B provider 7777 gaming will make an international debut of its offerings at the upcoming ICE London, 12-14 April, 2022 at ExCel Center. The team is ready to welcome everyone at the company’s stand N1-340. 7777 gaming will present the original in-house iGaming content, consisting of 50+ games, innovative jackpot solutions and all-in-one platform. A key focus will be put on the wide range of online games, including instant win games, slot games, table games, themed games, iLottery, sport iLottery, scratch cards and more.
Elena Shaterova, Chief Commercial Officer at 7777 gaming commented on their upcoming exhibition: “There is no better place to premiere our company as a provider than ICE London – the largest global gaming hub uniting B2B gaming industry experts in Europe. Our B2B debut comes at the right time, after a long period of absence of live events.
“We are fully prepared to offer the complete package of games needed from the online operators to engage and retain the audience, especially now with the influx of online gaming usage worldwide. Our games portfolio offers a next level of gaming entertainment that will surely answer the operators’ requirements and expectations.”, Shaterova added.
Having been a technology provider of the leading B2C operators on several highly regulated markets for more than a decade, 7777 gaming’s expertise and diverse portfolio of games has established the company’s reputation for excellence, high-performance and innovation. Key performance indicators for the company’s games are higher average turnover per game by 13 times, higher average GGR per game, 5 times more new users and 2 times more RNG and depleting pool versions. The company is creating its games with the mindset of the new player, who enjoys lottery and scratch games, but do not have the experience in classic casino games and is ready to enter the online gaming entertainment with games that speak to his language.
One of the most preferred and played games by players are: Sea of Treasure, Golden Pyramids, Egyptian Treasure, Lucky Clovers, Jinn, Fortunes of Rome and many more.
The company has a license as a B2B gaming provider on the Romanian market and has recently renewed its 10-year license on the Bulgarian market as well. Plans of the company for Q2 are obtaining an MGA license. 7777 gaming’s products are GLI certified and cover all online games verticals by also offering a unique look and feel for the end-users.
Meet the 7777 gaming team of gaming experts at the world’s leading B2B gaming exhibition – ICE London, at stand N1-340.
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Adam Pentecost Director of Customer Success at Gaming Corps
Gaming Corps inks strategic UK deal with MrQ
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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a new partnership with UKGC-licensed operator MrQ, marking another confident step in growing its UK presence.
Since launching in 2018, MrQ has built a reputation for doing things on its own terms. The operator already boasts a lobby of over 1,000 games, curated with a focus on fun over fuss, and is one of the few online casinos to offer no wagering requirements. It’s a setup that has resonated strongly with UK players and makes MrQ an ideal home for Gaming Corps’ vibrant, personality-driven portfolio.
Through the partnership, MrQ players will gain access to a wide range of Gaming Corps titles, including high-tempo favourites such as 3 Pigs of Olympus Bonus Pot, Fishing Pro: Reel Collect, 3 Pots of Potions and Wild Woof. More releases are already lined up, including upcoming titles built around the studio’s crowd-pleasing mechanics.
These dynamic titles are already resonating with players in multiple regulated markets, and the new collaboration will ensure UK audiences can enjoy the same mix of bold visuals, quick-hit gameplay cycles and rewarding bonus features.
Adam Pentecost, Director of Customer Success at Gaming Corps, said: “We’ve been focused on growing our footprint in the UK for some time, so partnering with MrQ is a fantastic step forward. Their approach to casino entertainment is refreshing and player-first, which makes them a great match for our content. We’re thrilled to see our titles land on their platform and to continue building momentum in the UK together.”
Daniel Pascoe, Senior Casino Manager at MrQ, added: “Gaming Corps is producing some of the most distinctive content in the market right now. Adding their games broadens our selection and gives players more great options to enjoy. We’re very pleased to welcome them into the MrQ fold.”
The post Gaming Corps inks strategic UK deal with MrQ appeared first on European Gaming Industry News.
Australia
BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API
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BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API
BetMakers Technology Group is pleased to announce the successful launch of its new partnership with Kiron Interactive, a global leader in virtual sports and number games. Kiron’s full suite of virtual horse racing, greyhound racing, and harness racing content is now fully integrated and available through the BetMakers CoreAPI.
The completed integration enables BetMakers’ global network of wagering operators to activate Kiron’s market-leading virtual racing content directly within their existing BetMakers setup. This delivers high-frequency, always-on racing products that complement live racing, enhance customer engagement, and drive incremental turnover.
“Kiron has built a reputation as a world-class provider of virtual racing content, and we’re excited to bring their high-quality, high-frequency products directly to our operator network,” said Joey Carroll, Director of Business Development & Partnerships at BetMakers. “With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes.”
Steven Spartinos, Co-CEO at Kiron Interactive added: “Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. Integrating with BetMakers opens that experience to a broader network through a single, streamlined API. It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content.”
With virtual racing now available via a single, modern API alongside BetMakers’ global racing content, fixed-odds pricing, and tote solutions, operators can offer an even more comprehensive racing experience without any additional platform complexity.
Operators interested in enabling virtual racing can contact their BetMakers Account Manager for activation details.
The post BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API appeared first on European Gaming Industry News.
Balkans
Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025
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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.
Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.
What makes the Bragg PAM stand out? Here’s just a few highlights:
• Next-Generation Automation
• Predictive Insights
• Stability
• Fully Personalised Experiences
“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.
The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.
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