Latest News
7777 gaming to make its debut at ICE London 2022
B2B provider 7777 gaming will make an international debut of its offerings at the upcoming ICE London, 12-14 April, 2022 at ExCel Center. The team is ready to welcome everyone at the company’s stand N1-340. 7777 gaming will present the original in-house iGaming content, consisting of 50+ games, innovative jackpot solutions and all-in-one platform. A key focus will be put on the wide range of online games, including instant win games, slot games, table games, themed games, iLottery, sport iLottery, scratch cards and more.
Elena Shaterova, Chief Commercial Officer at 7777 gaming commented on their upcoming exhibition: “There is no better place to premiere our company as a provider than ICE London – the largest global gaming hub uniting B2B gaming industry experts in Europe. Our B2B debut comes at the right time, after a long period of absence of live events.
“We are fully prepared to offer the complete package of games needed from the online operators to engage and retain the audience, especially now with the influx of online gaming usage worldwide. Our games portfolio offers a next level of gaming entertainment that will surely answer the operators’ requirements and expectations.”, Shaterova added.
Having been a technology provider of the leading B2C operators on several highly regulated markets for more than a decade, 7777 gaming’s expertise and diverse portfolio of games has established the company’s reputation for excellence, high-performance and innovation. Key performance indicators for the company’s games are higher average turnover per game by 13 times, higher average GGR per game, 5 times more new users and 2 times more RNG and depleting pool versions. The company is creating its games with the mindset of the new player, who enjoys lottery and scratch games, but do not have the experience in classic casino games and is ready to enter the online gaming entertainment with games that speak to his language.
One of the most preferred and played games by players are: Sea of Treasure, Golden Pyramids, Egyptian Treasure, Lucky Clovers, Jinn, Fortunes of Rome and many more.
The company has a license as a B2B gaming provider on the Romanian market and has recently renewed its 10-year license on the Bulgarian market as well. Plans of the company for Q2 are obtaining an MGA license. 7777 gaming’s products are GLI certified and cover all online games verticals by also offering a unique look and feel for the end-users.
Meet the 7777 gaming team of gaming experts at the world’s leading B2B gaming exhibition – ICE London, at stand N1-340.
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1xBet
Conor McGregor Becomes 1xBet Brand Ambassador
Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.
Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.
Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.
This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.
For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.
For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.
The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BETANO
Play’n GO goes live with Betano Colombia in LatAm expansion
Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.
Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.
The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.
Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.
“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”
The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
game releases
ICONIC21 launches Keno with three risk levels and 1,000x max multiplier
ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.
In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.
For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.
“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”
The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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