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Altenar closes 2021 financial year with record-breaking results

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Latest commercial figures mark second consecutive year of exponential growth

Altenar, the leading sportsbook and iGaming software provider, has celebrated another year of exponential growth as it closes its 2021 financial year with record-breaking commercial figures.

The UKGC-licensed supplier has continued to prove itself as one of the most stable and flexible platforms on the market – quickly establishing itself as the sportsbook of choice for operators looking to capitalise on the next generation of players.

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Over the course of the year, Altenar has hit key targets in several areas of its business, allowing it to expand across multiple key jurisdictions with notable successes across the UK, Italy, Spain, Sweden and Colombia.

In total, Altenar’s expansion into new markets coupled with strategic partnerships has seen Altenar grow its commercial client base by 270% over the 2021 financial year, surpassing an already outstanding 130% for 2020.

The provider’s sportsbook has also marked record-breaking growth, seeing a surge in 150% for total bets and player count, with its key specialisations across Esports, data and virtuals proving to be a major engagement and acquisition tool for operator partners.

Testament to the Altenar’s contribution to the industry, the previous year has also seen the supplier celebrate multiple industry awards, including Best Online Sports-Betting Supplier at the 2021 MiGEA Awards, as well as taking home Virtual Sports Supplier of the Year at the 2022 EGR Nordic Awards.

Commenting on the company’s record-breaking year, Domenico Mazzola, Commercial Director at Altenar said:

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“It’s been an outstanding 12 months for all of us at Altenar and we’re very proud of our excellent numbers, with yet another year of record-breaking success! The team has worked extremely hard while all focusing on the same goal which is fantastic to see.

“The 2021 financial year has seen us greatly expand our products and services, as well as our global offices, with a 36% increase in headcount. It’s brilliant to have so many new specialists aboard and I have no doubt we will continue to grow and develop throughout 2022 as the team looks to keep this momentum going!”

Licensed across a total of 13 major global markets, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

Founded in 2011 with more than a decade of experience, the company’s sportsbook and iGaming platform has a proven track record of outstanding success across the likes of the UK, Malta, Spain, Colombia, Denmark and Sweden.

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INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON

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In partnership with globally renowned online gambling operator bet365, leading B2B games provider Incentive Games has developed a new game ahead of the upcoming European football season.

Launching ahead of Matchday One on 16th September, Tournament Challenge is the latest addition to bet365’s popular portfolio of free-to-play titles, crafted by the team at Incentive Games. Designed to be accessible and competitive, the game captures the thrill of tournament football and keeps fans coming back throughout the league.

The Tournament Challenge puts players right at the heart of the action. Before each match, fans must predict the outcome (win, lose or draw) of selected matches and users can edit their predictions at any time for matches that haven’t yet kicked off.

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Each correct pick earns players points based on a 10-point stake multiplied by the odds of the selected outcome. For example, if the odds are 2.50 on the customer’s pick, they will receive 25 points. If the odds are 2.90 they will receive 29 points. Or if they are 3.70 they will receive 37 points etc.

The more games users get right, the higher they climb on the weekly matchday leader board and the overall season long leader board. There are prizes for ten individual game weeks with players competing for a matchday jackpot of £20,000 and a massive £50,000 overall grand prize.

John Gordon, CEO at Incentive Games said, “Tournament football always delivers unforgettable moments, and we wanted to create a game that captures that same energy. We’re proud to be working alongside the brilliant bet365 team again to make that happen. Tournament Challenge is designed to give football fans a new way to test their knowledge and feel even closer to the action, with simple, intuitive gameplay that makes every match even more exciting.”

The launch of Tournament Challenge marks another step forward in the partnership between Incentive Games and bet365, showcasing how data-driven design and tailored gameplay can bring fans closer to the sport they love.

A bet365 spokesperson said: “With the return of the biggest and best matches in European club football, we’re delighted to provide our customers with an innovative free-to-play predictor game.

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“Thank you to the team at Incentive Games for providing a product that proves again, whatever the moment, it’s Never Ordinary with bet365.”

The Tournament Challenge is available for players across key global territories, amassing nearly 100 countries able to take part worldwide.

  • Only available to new and eligible bet365 customers.
  • Customers must be aged over 18 and verified by bet365.
  • Only one entry is permitted per person.
  • Entries close at kick-off of the last scheduled tournament game on May 30th 2026.
  • Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
  • Entry to Tournament Challenge is separate from standard bet placement and all bet365 offers do not apply.
  • Full terms and conditions can be found here: https://www.bet365.com/promos/en-gb/home/tournament-challenge

The post INCENTIVE GAMES AND BET365 LAUNCH TOURNAMENT CHALLENGE GAME AHEAD OF FOOTBALL SEASON appeared first on European Gaming Industry News.

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Amusnet Introduces The Bonus Platform

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Amusnet has introduced The Bonus Platform, a powerful and flexible solution designed to elevate promotional campaigns and optimise player engagement across both online and live casino games.

Built to scale, automate and simplify reward distribution, the Bonus Platform empowers operators with complete control over multiple bonus types, backed by real-time reporting and flexible awarding options. Now it’s easier than ever to configure, manage and optimise promotions with maximum efficiency and minimum setup time, thanks to the Platform’s intuitive design.

“The Bonus Platform is more than a rewards tool, it’s a growth engine. By giving operators the flexibility to award bonuses manually or automate them via promotions, we’re unlocking new ways to drive engagement, strengthen retention, and increase revenue. And this is just the beginning, as we have even more bonus types coming soon to keep expanding possibilities for our partners,” said Lazar Agatonovic, CTO at Amusnet.

Amusnet’s Bonus Platform launches with an initial suite of bonus types designed to give operators greater control and customisation over their promotions:

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Free Spins — Award a set number of spins on eligible slots, ready to use instantly or saved for later.

Free Buy Bonus — Give players direct access to in-game bonus features without requiring players to trigger them through standard gameplay.

Lucky Spins — Automatically award spins based on predefined promotional conditions for real-time excitement.

Golden Chips — Elevate Live Casino play with bonus chips for live table games, stackable for extra thrill.

By combining versatile bonus types, manual and automated awarding, and real-time reporting into a single, unified system, the Bonus Platform delivers a scalable solution designed to evolve alongside operator needs.

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The Bonus Platform streamlines promotional management, boosts retention and drives revenue growth through sustained player activity.

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Comtrade Gaming Announces New Partnership with Interwetten

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Comtrade Gaming, a leading provider of advanced gaming technology, has announced a new partnership with Interwetten, one of the pioneers in the online gaming industry. Through this collaboration, CG Games — Comtrade Gaming’s in-house game studio — will be integrated into Interwetten’s casino offering, giving players access to fresh, innovative titles across multiple markets.

Founded in 1997, Interwetten is known for its award-winning customer service and a comprehensive portfolio that includes sports betting, live betting, casino, and games. The addition of CG Games further strengthens its commitment to offering players top-quality entertainment.

Szczepan Konrad Ścibor, Senior Casino Executive at Interwetten, said: “At Interwetten, we are always looking to enhance our portfolio with engaging content for our diverse player base. Partnering with Comtrade Gaming and adding CG Games enables us to deliver innovative titles that meet the highest standards of quality and engagement.”

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Steven Valentine, Chief Commercial Officer at Comtrade Gaming, added: “We are thrilled to partner with Interwetten, a respected and innovative operator. This collaboration will bring CG Games to a wider audience and further our mission to deliver high-quality, localised content worldwide.”

This partnership marks another step in Comtrade Gaming’s expansion strategy and highlights its dedication to working with trusted operators in regulated markets worldwide.

The post Comtrade Gaming Announces New Partnership with Interwetten appeared first on European Gaming Industry News.

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