Sky Bet enhances offering through launch of new Acca Assist betting tool

Checkd Dev product adapted for use by leading bookmaker

Fast-growing technology business Checkd Dev has created a new betting tool, AccaAssist, which has launched with tier-one operator partner Sky Bet ahead of the conclusion of the current football season.

Based on SmartAcca, an information-led product which has proven highly popular within Checkd Group’s award-winning Betting Hub app, Acca Assist allows bettors to formulate their own accumulator bets that are informed by statistics supplied by Opta.

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The launch means that Sky Bet customers can utilise a series of filters to hone their accumulator bets for football matches and competitions across Europe, with historical stats on players and teams leading to more educated betting decisions.

The roll-out of Acca Assist is the first time that SmartAcca has been licensed for use by an operator and the tool has been specially adapted to meet the particular requirements of Sky Bet. The launch follows on from Checkd Dev’s delivery of an updated, future-proofed Sky Sports Fantasy Football platform earlier this season.

Adam Patton, Checkd Dev MD, said: “Our SmartAcca tool continues to prove to be a big hit with our large sports betting community who use it to inform their betting choices through our Betting Hub app.

“It was a natural evolution for this product to be licensed to operators for their direct use. It’s fantastic to see Sky Bet as the first to go live with a bespoke version of the tool and we believe that it has the potential to revolutionise how its customers make their accumulator selections.”