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Hero Gaming-backed game studio Yolted hires Thomas Rhys Jones as CEO
Ground-breaking slot creator Yolted has welcomed Thomas Rhys Jones as its new CEO, underlining the company’s formalisation to deliver continued growth.
Jones brings with him 15 years of iGaming expertise, with in-depth knowledge of agencies, operators, games, and technology providers, including Playtech-owned games producer Quickspin, Cherry Group and Amaya. He also has extensive experience of managing international teams and key business initiatives.
As CEO, Thomas will be responsible for driving Yolted’s company strategy and reinforcing the company’s already strong hold in present markets, while expanding its portfolio to further grow the business.
Georg Westin, Chairman and Founder of Hero Gaming Group, said: “We are very excited to have Tom take the reins at Yolted.
“Tom combines proven leadership with years of experience and passion for game development. We have seen remarkable growth in Yolted’s target markets and Tom will help us strengthen our presence in this space, as well as assist with new market entries. Together with the rest of Yolted’s talented team, Tom will help us drive our strategy to ensure top-class games and to steer the business to further success.”
Thomas Rhys Jones, CEO at Yolted, said: “I’m incredibly honoured to be given the opportunity to bring Yolted’s games into the wider iGaming market. There’s been an astonishing amount of work done in the background over the last 18 months, with demonstrable cutting-edge technology, innovative games and unique features created with our partners.
“We’ve experienced significant growth in player numbers and revenues throughout 2021, and plan to continue in this vein by bringing Yolted into the wider marketplace. Our goal is to ‘create, advance and electrify’ within iGaming and our upcoming slots and commercial plans put us in an advantageous place to continue to capture market share.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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