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Light & Wonder Content Goes Live on The Mill Adventure’s AI-Powered Gaming Platform

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Platform and white label solutions provider The Mill Adventure (TMA) strengthens its fast-growing content offering with Light & Wonder. Their market-leading games, joining more than 3,000 casino games from other leading content providers, are now accessible to all operators and white label brands powered by TMA. Light & Wonder has one of the broadest and most integrated game portfolios trusted by gaming operators globally. The company, formerly known as Scientific Games, has recently rebranded to reflect its transformation into a games-focused business that offers players a seamless experience across platforms. TMA’s SmartLobbies feature will showcase player-favorite titles from Light & Wonder’s studios and aggregation services. SmartLobbies uses artificial intelligence (AI) to automate casino management tasks and to curate personalized content for each player — the same way popular streaming platforms personalize content.

Enrique Boedo, New Business Manager at Light & Wonder, comments on the partnership, “We’re committed to creating high-quality gaming experiences across the globe; The Mill Adventure providing their partners and players access to our games through their portfolio is an important step towards this goal. We’re excited for their players to finally experience the unmatched digital entertainment that millions around the world have come to know and love.”

Bjørnar Heggernes, Head of Gaming at The Mill Adventure, responds, “Everyone knows the quality and service Light & Wonder delivers. Not only do they have a huge selection of top games in-house, but they also have one of the best selection of 3rd party game providers. What’s more, their focus on delivering engaging content, efficient operations, and innovative technology aligns with everything that we do at The Mill Adventure.”

The successful integration of Light & Wonder content follows TMA’s recent upgrade on their SmartLobbies feature. Through a data partnership with SlotCatalog, TMA optimized the metadata in their internal game catalog; leading to increased relevance and higher accuracy in their machine learning-powered recommendation engine. Now, online casinos can create unique, themed lobbies and tournaments by using relevant game tags and, at the same time, deliver more meaningful game recommendations to their players through SmartLobbies.

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Book of Sobek

Hölle Games Releases Book of Sobek

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Hölle Games has released its latest online slot, Book of Sobek. This 5×3, 10 payline slot invites players to dive deep into the magical Nile and enter the aquatic temple of the ancient Crocodile God.

With every spin, the mighty Sobek may rise from the depths to bless the reels. When players manage to uncover 3 or more sacred Books, the temple chambers swing open, granting entry into the Free Games. Within this inner sanctum, a special expanding symbol is chosen; should it land, it will stretch across the reels like the flooding Nile, paving the way for monumental wins of up to 5000x. Featuring both Feature Buy and Fire Stake options, the game is available now for MGA with other markets coming soon.

The post Hölle Games Releases Book of Sobek appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88

Hub88 and Odds88 Enters into Strategic Partnership with MINT

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Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.

MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.

Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.

By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.

Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.

“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”

Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.

“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”

Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”

The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ACMA: Six Wagering Providers Breach Gambling Self-Exclusion Rules

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The Australian Communications and Media Authority (ACMA) has concluded six more investigations into licensed wagering providers for breaches of self-exclusion rules.

The ACMA investigations found Tabcorp, LightningBet, Betfocus, TempleBet, Picklebet and BetChamps all failed to comply with rules that protect people who registered with BetStop – the National Self-Exclusion Register.

The facts of each investigation are different but the breaches across the investigations included allowing registered individuals to open wagering accounts and to access wagering services, or marketing to registered individuals.

ACMA member Carolyn Lidgerwood said these breaches undermine the protections from gambling harm that self-exclusion offers.

“The national self-exclusion register is designed to help people who are trying to avoid gambling services and stop gambling, but self-exclusion only works if wagering providers follow the rules,” Ms Lidgerwood said.

“These rules have been in place for more than two years and wagering providers should be taking their responsibilities seriously.

“When people decide to self-exclude from online and telephone gambling, they trust the system to protect them from gambling harm. These investigations have found that these companies broke that trust and let people down.

“All licensed wagering providers need to be aware that the ACMA is investigating compliance and enforcing the rules. Gambling companies must have effective systems in place to ensure self-excluded people cannot gamble with them.”

The investigations identified that the providers did not ensure that their underlying systems and processes were operating as intended and failed to adequately identify and protect people who had self-excluded.

In response to these findings, the ACMA has used a range of different enforcement tools available under the Interactive Gambling Act 2001, having regard to the different facts arising under each investigation.

The ACMA has issued remedial directions to each of Betfocus, LightningBet and TempleBet. Under these remedial directions each of the providers will be required by law to commission an independent audit of their systems and implement any resulting recommendations.

This type of enforcement action is corrective and directed at future compliance with the rules. Failure to comply with a remedial direction is an offence and can result in civil penalties.

Tabcorp Holdings paid a penalty of $112,680 and agreed to enter into a court-enforceable undertaking requiring the company to commission a third-party review of its customer verification processes and train staff on their obligations around the Register. If not complied with, such an undertaking can be enforced in the Federal Court, with the Court being able to make such orders as it considers appropriate.

BetChamps was given a formal warning and the ACMA is currently finalising enforcement action for Picklebet.

All contraventions were found to have occurred in 2024. If these companies fail to comply with self-exclusion rules in the future, the ACMA may take stronger enforcement action, potentially including commencement of Federal Court proceedings to seek civil penalties.

The post ACMA: Six Wagering Providers Breach Gambling Self-Exclusion Rules appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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