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Light & Wonder Content Goes Live on The Mill Adventure’s AI-Powered Gaming Platform

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Platform and white label solutions provider The Mill Adventure (TMA) strengthens its fast-growing content offering with Light & Wonder. Their market-leading games, joining more than 3,000 casino games from other leading content providers, are now accessible to all operators and white label brands powered by TMA. Light & Wonder has one of the broadest and most integrated game portfolios trusted by gaming operators globally. The company, formerly known as Scientific Games, has recently rebranded to reflect its transformation into a games-focused business that offers players a seamless experience across platforms. TMA’s SmartLobbies feature will showcase player-favorite titles from Light & Wonder’s studios and aggregation services. SmartLobbies uses artificial intelligence (AI) to automate casino management tasks and to curate personalized content for each player — the same way popular streaming platforms personalize content.

Enrique Boedo, New Business Manager at Light & Wonder, comments on the partnership, “We’re committed to creating high-quality gaming experiences across the globe; The Mill Adventure providing their partners and players access to our games through their portfolio is an important step towards this goal. We’re excited for their players to finally experience the unmatched digital entertainment that millions around the world have come to know and love.”

Bjørnar Heggernes, Head of Gaming at The Mill Adventure, responds, “Everyone knows the quality and service Light & Wonder delivers. Not only do they have a huge selection of top games in-house, but they also have one of the best selection of 3rd party game providers. What’s more, their focus on delivering engaging content, efficient operations, and innovative technology aligns with everything that we do at The Mill Adventure.”

The successful integration of Light & Wonder content follows TMA’s recent upgrade on their SmartLobbies feature. Through a data partnership with SlotCatalog, TMA optimized the metadata in their internal game catalog; leading to increased relevance and higher accuracy in their machine learning-powered recommendation engine. Now, online casinos can create unique, themed lobbies and tournaments by using relevant game tags and, at the same time, deliver more meaningful game recommendations to their players through SmartLobbies.

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Crash Games

Million Games launches Give Me The Money crash game with player-controlled multipliers

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Million Games has launched Give Me The Money, a new arcade-style crash game aimed at operators and aggregators, the supplier said on 25 June 2026. The title was announced from Skövde, Sweden.

Set in a carnival-themed environment, the game puts players behind a “money gun” that fires stacks of cash at a target to increase the multiplier. Million Games said progression is not automatic, with players controlling the pace via a FIRE mechanic that increases fire-rate while also increasing the chance of an instant crash event.

The release includes selectable low and high volatility modes, optional auto cashout, and rounds that can end immediately on a crash. Players can cash out at any point before a crash occurs, with Million Games stating a maximum win potential of up to x1000.

“With Give Me The Money, we wanted to build something simple, energetic, and immediately understandable,” said Thomas Nimstad, CEO of Million Games. “The game takes familiar crash mechanics and adds a layer of player interaction that creates a different kind of pressure and pacing.”

Give Me The Money expands Million Games’ portfolio of crash formats, following titles including Chicken X and Temple X. The supplier said the game is now available for operators and aggregators.

The post Million Games launches Give Me The Money crash game with player-controlled multipliers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Global TV Experts

Global TV Experts launches GTE Pacific ahead of New Zealand licensing

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Global TV Experts has launched a New Zealand-focused operation, GTE Pacific, after securing access to nationwide television advertising inventory for licensed online gambling operators entering the country’s newly regulated market. The company announced the move in Auckland on 25 June, 2026.

The launch comes as New Zealand prepares to award up to 15 online casino licences, with licensed operators expected to begin launching later this year. Global TV Experts said competition is already building for early brand visibility and customer acquisition.

Ben Wilcockson, founder of Global TV Experts, said: “The winners in New Zealand will be decided long before the first bet is placed.

“This is a rare opportunity to launch into a regulated market with no established online casino leaders and no entrenched player habits. The operators that build awareness first will have a genuine opportunity to shape the market.

“With only a limited number of licences available and a finite amount of premium television inventory, the race to secure visibility has already started. That’s why we’ve launched GTE Pacific and secured nationwide inventory to help operators maximise their opportunity from day one.”

Global TV Experts said GTE Pacific is backed by its wider network, which it says has more than 15 years of experience supporting regulated gambling operators across more than 50 markets, including assisting partners entering newly regulated markets such as Ontario. The agency said it focuses on television campaigns and supporting operators in navigating advertising regulations.

The post Global TV Experts launches GTE Pacific ahead of New Zealand licensing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Daniel Cuc

REEVO Announces New Partnership with Penguin King

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REEVO has announced a new partnership with Penguin King, an independent game studio recognised for developing high-performing slot content focused on player engagement, retention and long-term value. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of distinctive games built around proven mechanics and commercial performance.

Through this partnership, Penguin King’s portfolio is now available on the REEVO aggregation platform, providing operators with seamless access to engaging content through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its aggregation offering with studios that bring innovation, quality and measurable results to operators worldwide.

At the heart of REEVO’s growth is a clear focus on delivering value through content that performs. By carefully curating a diverse network of providers, REEVO continues to build an ecosystem that empowers operators with the tools and content they need to stay competitive in an increasingly dynamic market.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Penguin King is another exciting milestone for REEVO as we continue to strengthen our aggregation platform with content that delivers real value for operators. What stands out about Penguin King is their focus on mechanics that drive engagement and retention, which perfectly aligns with our commitment to offering content that performs. At REEVO, we are building an ecosystem designed to help our partners grow, and adding studios with a strong commercial focus is an important part of that strategy.”

As REEVO continues to expand globally, partnerships like this play a key role in reinforcing its position as a trusted aggregation partner for operators seeking premium content and scalable distribution solutions.

Nora Österlund, Business Development Manager of Penguin King, said: “Penguin King’s growth has been driven by strong content and carefully selected partnerships, and our partnership with REEVO reflects that continued momentum. As we expand our footprint, access to broader distribution and new audiences remains a clear priority. REEVO’s extensive network and efficient aggregation platform make them a highly valuable partner as we continue to scale.”

The post REEVO Announces New Partnership with Penguin King appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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