Latest News
Light & Wonder Content Goes Live on The Mill Adventure’s AI-Powered Gaming Platform

Platform and white label solutions provider The Mill Adventure (TMA) strengthens its fast-growing content offering with Light & Wonder. Their market-leading games, joining more than 3,000 casino games from other leading content providers, are now accessible to all operators and white label brands powered by TMA. Light & Wonder has one of the broadest and most integrated game portfolios trusted by gaming operators globally. The company, formerly known as Scientific Games, has recently rebranded to reflect its transformation into a games-focused business that offers players a seamless experience across platforms. TMA’s SmartLobbies feature will showcase player-favorite titles from Light & Wonder’s studios and aggregation services. SmartLobbies uses artificial intelligence (AI) to automate casino management tasks and to curate personalized content for each player — the same way popular streaming platforms personalize content.
Enrique Boedo, New Business Manager at Light & Wonder, comments on the partnership, “We’re committed to creating high-quality gaming experiences across the globe; The Mill Adventure providing their partners and players access to our games through their portfolio is an important step towards this goal. We’re excited for their players to finally experience the unmatched digital entertainment that millions around the world have come to know and love.”
Bjørnar Heggernes, Head of Gaming at The Mill Adventure, responds, “Everyone knows the quality and service Light & Wonder delivers. Not only do they have a huge selection of top games in-house, but they also have one of the best selection of 3rd party game providers. What’s more, their focus on delivering engaging content, efficient operations, and innovative technology aligns with everything that we do at The Mill Adventure.”
The successful integration of Light & Wonder content follows TMA’s recent upgrade on their SmartLobbies feature. Through a data partnership with SlotCatalog, TMA optimized the metadata in their internal game catalog; leading to increased relevance and higher accuracy in their machine learning-powered recommendation engine. Now, online casinos can create unique, themed lobbies and tournaments by using relevant game tags and, at the same time, deliver more meaningful game recommendations to their players through SmartLobbies.
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Brazil
ThrillTech secures regulatory approvals to launch jackpots in Latam

Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.
ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
Brazil
Inspired Extends Brazil Presence with EstrelaBet Partnership

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has expanded its presence in Brazil through a newly launched partnership with EstrelaBet, a leading Brazilian gaming tech company. The collaboration brings Inspired’s acclaimed portfolio of iGaming titles to EstrelaBet’s growing player base, further demonstrating the Company’s commitment to the region’s gaming industry.
Through integration facilitated by Softswiss, EstrelaBet players in Brazil will now have access to a wide selection of Inspired’s top-performing online and mobile slot titles, including localized versions of global hits such as Big Fishing Fortune (Super Pescaria da Fortuna), Golden Winner
(Campeão de Ouro), Cops ‘n’ Robbers Bigger Big Money
(Polícia e Ladrão Bolada), Centurion Big Money
(Centurion Muita Grana), among others. The rollout will also include regular new content releases, offering a balance of fan-favourite classics, innovative mechanics, and seasonal experiences designed to maximize player engagement and retention.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform. This partnership marks another important step in expanding Inspired’s reach in one of the world’s most exciting and fast-growing iGaming markets.”
Fellipe Fraga, Chief Business Officer at EstrelaBet, added: “This collaboration positions EstrelaBet at the forefront of the Brazilian iGaming sector by offering our players access to some of the most recognized and entertaining slots content available. Inspired’s reputation for quality and variety makes them an ideal partner, and we look forward to delivering their games to our growing audiences across Brazil.”
With localized branding, strong thematic appeal, and a track record of high performance across regulated markets, Inspired’s iGaming content is well positioned to captivate Brazil’s rapidly expanding online player base while delivering added value to operators.
The post Inspired Extends Brazil Presence with EstrelaBet Partnership appeared first on Gaming and Gambling Industry in the Americas.
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