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PADDY POWER IMAGINES A WORLD WHERE RACING FANS BEHAVED LIKE FOOTBALL FANATICS
talkSPORT’s Adrian Durham and AFTV’s Ty apply football fan clichés to the world of racing
With Cheltenham fever sweeping the nation, cheeky Irish bookie Paddy Power has released its latest video, imagining a world where racing punters act like poorly behaved football fans.
Starring Adrian Durham from talkSPORT and AFTV’s Ty, the clip breaks down common football fanatic traits, translating it directly to the racing world – opening with a group of racegoers chanting “You’re sh*t ahhhh!” at a horse and jockey.
Social media ‘ITKs’ are then seen using a freight tracker to closely monitor the movements of Willie Mullins’ horses in typical Deadline Day fashion, while Ty pulls out some cracking excuses to blame his horse’s performance the crowd being “a bit too loud for my horse,” and the sun being in his eyes.
Durham hosts his usual talkSPORT phone-in show to hear a furious fan demand Henry de Bromhead be sacked after a run of recent poor performances, and failing to make the top four in the 2020 Grand National, despite there not being a race that year.
Godolphin’s recent net spend and ‘expected wins’ (or xW) are also questioned by callers.
Fights also break out in the stands, as a late charge from the horse in blue takes the win away from a despairing set of yellow and red fans.
The widely mocked keyboard warrior is also depicted in the parody video, cleverly renaming ‘Aintree’ to ‘Emptree’ after spotting an image of an empty stand on a day with two grade ones on the card.
And, that’s all before bragging to his mum that he’s spent his day well, taking a horse from Dundalk to the Melbourne Cup on the latest Horse Racing Manager 2022.
Spokesman Paddy Power said: “Football fans have a very particular way of behaving, so we thought it would be fun to imagine a world where a day at the races felt the same way.
“And let’s be honest, if racing punters had the same attitude as football fanantics, it would only take one bad race here or there before the hashtags were out, calling for the jockeys and trainers to be sacked!
“Despite the feistier than usual scenes on course, no horses were harmed in the making of this video – all punters were simply foaling about.”
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Daniel Cuc
REEVO Announces New Partnership with R. Franco Digital
REEVO has announced a new partnership with R. Franco Digital, a leading provider of global gaming solutions and part of the renowned Orenes Group. The collaboration further strengthens REEVO’s growing aggregation ecosystem, expanding its content offering with the distinctive and well-established titles from one of the industry’s most respected suppliers.
Through this integration, R. Franco Digital’s portfolio will be available through the REEVO aggregation platform, giving operators seamless access to a broad range of engaging content through a single, efficient connection. The partnership reinforces REEVO’s mission to deliver scalable technology and diverse content that helps operators enhance their casino offering and reach new audiences across regulated markets.
For REEVO, the partnership represents another important step in expanding its aggregation network with studios that bring proven industry experience and high-quality entertainment to operators worldwide.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with R. Franco Digital is a fantastic milestone for REEVO as we continue to expand our aggregation ecosystem with globally recognized providers. Their strong heritage, technical expertise, and reputation for delivering engaging gaming experiences make them an excellent addition to our platform. At REEVO, our goal is to give operators access to the most diverse and high-performing content available, and this partnership strengthens our ability to deliver exactly that.”
The collaboration highlights REEVO’s continued momentum as a trusted aggregation partner for leading operators and suppliers across the iGaming industry. By bringing together innovative studios and established gaming brands, REEVO continues to build a platform that combines reliability, scalability and high-value entertainment.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said: “Partnering with an aggregator of REEVO’s technical caliber is a major milestone in our mission to bring R. Franco Digital’s unique entertainment experiences to a global audience. This integration allows us to leverage REEVO’s extensive reach, making our content more accessible to operators than ever before. We look forward to a successful collaboration as we continue expanding our digital footprint and bringing innovative content to new markets alongside such a dynamic partner.”
The post REEVO Announces New Partnership with R. Franco Digital appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betsson Group
Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026
Betsson Group has been shortlisted in 11 categories at the Italian Gaming Awards (IGA) 2026, taking place in Rome on 14 April as part of the Italian Gaming Expo & Conference (IGE) 2026, held on 14–15 April.
The awards celebrate excellence across the Italian gaming industry, recognising best practices, innovation and leadership. Winners are selected through an independent evaluation by a jury of industry experts via a dedicated voting process.
Betsson Group nominations include:
• Best Betting Operator – Betsson Group
• Best Casino Games Operator – StarCasinò
• Best Executive Leadership – Stefano Tino, Managing Director Southern Europe at Betsson Group
• Best Marketing Campaign – Betsson.Sport
• Best Mobile Operator – Betsson Group
• Customer Care – Betsson Group
• Diversity & Inclusion Award – Betsson Group
• ESG Compliance Award – Betsson Group
• HR Award: Employer of the Year – Betsson Group
• Operator of the Year – Betsson Group
• Responsible Gaming – Betsson Group
These nominations highlight Betsson Group’s continued focus on innovation, operational excellence and delivering a high-quality customer experience.
IGE 2026 brings together key stakeholders from across the Italian gaming ecosystem to explore the future of the industry, with a focus on technological innovation, sustainability and responsible growth.
Across two days, the conference will feature panels, discussions and networking opportunities involving representatives from institutions, ADM (Customs and Monopolies Agency), licensees, technology providers, associations and academia.
The post Betsson Group shortlisted in 11 categories at the Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blockchain
Blockchain.com Opens Malta Office to Anchor European Operations
Blockchain.com announced the official opening of its Malta office, marking the next step in the company’s European expansion and its long-term commitment to building regulated digital asset infrastructure across the region.
The new office will serve as a strategic hub for Blockchain.com’s operations across Europe following the company securing its Markets in Crypto Assets (MiCA) license from the Malta Financial Services Authority (MFSA). The license enables Blockchain.com to passport regulated crypto brokerage services across the European Economic Area under the EU’s first comprehensive digital asset regulatory framework.
“We didn’t pick Malta by accident. Malta has taken a thoughtful and forward-looking approach to digital asset regulation. At Blockchain.com, we’ve spent over a decade building a brand of trust and integrity, and we’re bringing that same professional-grade standard to users across Europe. This office represents our commitment to building trusted, compliant infrastructure for the crypto market,” said Nic Cary, Co-founder and Vice Chairman at Blockchain.com.
Blockchain.com’s Malta office will support a range of functions including regulatory engagement, operational development and retail client services across the European market. The company will soon launch its institutional business, partnering with some of the region’s leading licensed firms.
Blockchain.com operates in more than 70 jurisdictions worldwide. Since 2011, Blockchain.com has processed over $1.2 trillion in crypto transactions, created more than 90 million wallets and verified over 40 million users. As a global crypto brokerage, Blockchain.com provides individuals and institutions with secure access to digital assets while maintaining a strong commitment to compliance, transparency and security.
The post Blockchain.com Opens Malta Office to Anchor European Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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