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PADDY POWER IMAGINES A WORLD WHERE RACING FANS BEHAVED LIKE FOOTBALL FANATICS

Published

4 years ago

March 17, 2022

George Miller

Reading Time: 2 minutes

talkSPORT’s Adrian Durham and AFTV’s Ty apply football fan clichés to the world of racing

With Cheltenham fever sweeping the nation, cheeky Irish bookie Paddy Power has released its latest video, imagining a world where racing punters act like poorly behaved football fans.

Starring Adrian Durham from talkSPORT and AFTV’s Ty, the clip breaks down common football fanatic traits, translating it directly to the racing world – opening with a group of racegoers chanting “You’re sh*t ahhhh!” at a horse and jockey.

Social media ‘ITKs’ are then seen using a freight tracker to closely monitor the movements of Willie Mullins’ horses in typical Deadline Day fashion, while Ty pulls out some cracking excuses to blame his horse’s performance the crowd being “a bit too loud for my horse,” and the sun being in his eyes.

Durham hosts his usual talkSPORT phone-in show to hear a furious fan demand Henry de Bromhead be sacked after a run of recent poor performances, and failing to make the top four in the 2020 Grand National, despite there not being a race that year.

Godolphin’s recent net spend and ‘expected wins’ (or xW) are also questioned by callers.

Fights also break out in the stands, as a late charge from the horse in blue takes the win away from a despairing set of yellow and red fans.

The widely mocked keyboard warrior is also depicted in the parody video, cleverly renaming ‘Aintree’ to ‘Emptree’ after spotting an image of an empty stand on a day with two grade ones on the card.

And, that’s all before bragging to his mum that he’s spent his day well, taking a horse from Dundalk to the Melbourne Cup on the latest Horse Racing Manager 2022.

Spokesman Paddy Power said: “Football fans have a very particular way of behaving, so we thought it would be fun to imagine a world where a day at the races felt the same way.

“And let’s be honest, if racing punters had the same attitude as football fanantics, it would only take one bad race here or there before the hashtags were out, calling for the jockeys and trainers to be sacked!

“Despite the feistier than usual scenes on course, no horses were harmed in the making of this video – all punters were simply foaling about.”

casino games

F*Bastards says it now distributes content via 400+ operators worldwide

Published

2 hours ago

July 7, 2026

Wladimir P.

f*bastards-says-it-now-distributes-content-via-400+-operators-worldwide

F*Bastards says its casino content is now available through more than 400 operators worldwide, marking a distribution milestone for the iGaming supplier as it continues to expand its portfolio and partner network.

In a company statement outlining its background, Co-Founder Ugnius Seskas said the team’s earlier attempt to build a game studio fell short due to positioning rather than production capability. “Looking back, we realised we weren’t missing talent. We were missing identity. We could build games, but we hadn’t built something people could remember. That lesson became the starting point for everything F*Bastards would later become.” says Co-Founder Ugnius Seskas.

The company said it intentionally built its brand around differentiation, including the decision to use the name F*Bastards despite the expectation it would split opinion among potential partners. The founders described early progress as incremental, driven by game releases, industry events, operator feedback and relationship-building, rather than a single breakout moment.

F*Bastards also pointed to a fundraising milestone in 2026, saying it secured its first seven-figure investment. The company positioned the round as validation of execution rather than an early-stage concept.

“From day one, the goal wasn’t to become the biggest supplier. It was to build something people would remember. We’ve come a long way, but in many ways, it still feels like we’re only getting started” says Co-Founder Ugnius Seskas.

The post F*Bastards says it now distributes content via 400+ operators worldwide appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

API integration

Belatra signs cooperation deal to distribute slots via VeliGames

Published

2 hours ago

July 7, 2026

Wladimir P.

belatra-signs-cooperation-deal-to-distribute-slots-via-veligames

Belatra has signed a cooperation agreement with VeliGames to distribute its online slots to operators across Latin America, Africa and Asia. The deal was announced Tuesday 7th July 2026.

VeliGames is a game aggregation platform by VeliTech. The companies said the platform is designed for operators in Latin America, Africa and Asia, with architecture optimised for unstable internet connections and low-cost devices.

Under the expanded agreement, VeliGames will gain access to Belatra’s portfolio through a single API integration, giving operators access to Belatra’s slots via the aggregator.

Misha Voinich, Head of Business Development at Belatra said: “Our integration with VeliGames through a single API opens a direct route for our slots to reach operators in Latin America, Africa and Asia. Our mathematical architecture and character-based IP are focused on long-term player retention, and VeliGames’ technology ensures stable operation of content in these markets regardless of the quality of communication.”

Revaz Janelidze, Operations Lead at VeliGames, added: “Belatra’s award-winning portfolio and proven mechanics are just the kind of dependable content our operator partners are looking for across multiple regions. Bringing the games into our ecosystem through a single API makes it simple to deliver, even on lower spec devices and slower connections.”

The post Belatra signs cooperation deal to distribute slots via VeliGames appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

GCGRA

UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks

Published

2 hours ago

July 7, 2026

Wladimir P.

uae-lottery-names-second-aed-30m-lucky-day-jackpot-winner-in-five-weeks

The UAE Lottery has confirmed its second AED 30 million Lucky Day Grand Prize winner in five weeks. The operator said Sunil Kumar Sadasivan, a 52-year-old Indian resident of Abu Dhabi, matched all seven winning numbers in the Wednesday, July 1 draw.

The company said the Wednesday Lucky Day draw has now produced two AED 30 million Grand Prize winners and one AED 5 million Second Prize winner “in a span of a few months.” Lucky Day draws run every Wednesday and Saturday at 9:30 PM.

Speaking about the win in a statement included by the operator, Sadasivan said: “When I first looked at it, I couldn’t believe it. Then I looked again and saw the full number. That’s when I realized I had won.”

The UAE Lottery said each draw offers an AED 30 million Grand Prize and an AED 5 million Second Prize, as well as three guaranteed AED 50,000 Lucky Chance prizes. Tickets cost AED 50, according to the operator.

The company said its games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and reiterated its commitment to responsible gaming.

The post UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.