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PADDY POWER IMAGINES A WORLD WHERE RACING FANS BEHAVED LIKE FOOTBALL FANATICS
talkSPORT’s Adrian Durham and AFTV’s Ty apply football fan clichés to the world of racing
With Cheltenham fever sweeping the nation, cheeky Irish bookie Paddy Power has released its latest video, imagining a world where racing punters act like poorly behaved football fans.
Starring Adrian Durham from talkSPORT and AFTV’s Ty, the clip breaks down common football fanatic traits, translating it directly to the racing world – opening with a group of racegoers chanting “You’re sh*t ahhhh!” at a horse and jockey.
Social media ‘ITKs’ are then seen using a freight tracker to closely monitor the movements of Willie Mullins’ horses in typical Deadline Day fashion, while Ty pulls out some cracking excuses to blame his horse’s performance the crowd being “a bit too loud for my horse,” and the sun being in his eyes.
Durham hosts his usual talkSPORT phone-in show to hear a furious fan demand Henry de Bromhead be sacked after a run of recent poor performances, and failing to make the top four in the 2020 Grand National, despite there not being a race that year.
Godolphin’s recent net spend and ‘expected wins’ (or xW) are also questioned by callers.
Fights also break out in the stands, as a late charge from the horse in blue takes the win away from a despairing set of yellow and red fans.
The widely mocked keyboard warrior is also depicted in the parody video, cleverly renaming ‘Aintree’ to ‘Emptree’ after spotting an image of an empty stand on a day with two grade ones on the card.
And, that’s all before bragging to his mum that he’s spent his day well, taking a horse from Dundalk to the Melbourne Cup on the latest Horse Racing Manager 2022.
Spokesman Paddy Power said: “Football fans have a very particular way of behaving, so we thought it would be fun to imagine a world where a day at the races felt the same way.
“And let’s be honest, if racing punters had the same attitude as football fanantics, it would only take one bad race here or there before the hashtags were out, calling for the jockeys and trainers to be sacked!
“Despite the feistier than usual scenes on course, no horses were harmed in the making of this video – all punters were simply foaling about.”
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Diego Van Meerbeke
Diego Van Meerbeke Named Commercial Director at InsightPlay.ai
InsightPlay.ai has named Diego Van Meerbeke as Commercial Director as the firm speeds up its growth in Latin America and important regulated markets.
InsightPlay.ai is an AI-driven engagement platform that assists businesses in handling real-time customer interactions on a large scale, with significant momentum in the iGaming sector.
Van Meerbeke arrives from Better Collective, where he spearheaded commercial initiatives in Spanish-speaking LATAM, collaborating closely with operators and boosting revenue in a highly competitive affiliate landscape. He has held positions at The Walt Disney Company and ESPN, developing a solid foundation in media sales and collaborations.
His appointment coincides with InsightPlay’s transition from initial traction to commercial scale after its recent seed funding and implementation of AI-powered engagement solutions in various markets.
“Diego understands how this industry actually works, from both the media and operator side,” said Javier Troncoso, CEO of InsightPlay.ai. “We’re building the layer that manages real-time interaction between brands and their customers.”
InsightPlay’s platform allows operators to connect with users through voice, messaging, and digital channels, managing thousands of interactions each day and creating significant effects in reactivation, onboarding, and retention.
Although the company’s early expansion has been fueled by iGaming, the existing framework is currently being investigated in various sectors where immediate customer engagement directly influences earnings.
Most of the industry is still focused on acquisition,” said Diego Van Meerbeke. “The real opportunity is what happens after that.”
The post Diego Van Meerbeke Named Commercial Director at InsightPlay.ai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alea
Alea Returns to SiGMA South America as Brazil’s iGaming Market Enters a More Demanding Stage
Alea, the leading aggregator with the largest portfolio of certified games in Brazil, is returning to SiGMA South America 2026, held from April 7–10 in São Paulo, as the country’s regulated landscape continues to settle into a more structured and competitive phase.
After the initial excitement of market entry, operators are now focusing on the everyday realities of running in a formalized environment: keeping systems stable, ensuring games and platforms are certified, and meeting the expectations of a maturing player base. The conversation has shifted from launch milestones toward long-term growth and sustainable operations.
Alea CEO Jordi Sendra is attending the event alongside teams from partnerships, account management, business development, and marketing. The group will be based at Booth N145 throughout the week, meeting with operators and studios to discuss ongoing projects and the practical challenges they are facing in Brazil.
Bridging the Gap: The Future of Land-Based and Digital Gaming
On Wednesday, 8 April at 12:45, Jordi Sendra will join the panel “Physical or Digital? Between Boundaries and Convergences in the Casino Industry.” Alongside representatives from ANCASSINOS, Sportradar, Zitro Digital, Amusnet, and Maia Yoshiyasu Advogados, the session explores how operators can stay competitive as the lines between land-based and online gaming continue to blur.
Oxygen Bar and Award Recognition
Alea will once again host its signature oxygen bar on the exhibition floor, offering a space to recharge and have focused conversations. The event also marks a milestone for the company, as Alea is shortlisted for Best Aggregator at the SiGMA South America Awards on 6 April.
“Being nominated in Brazil this year carries a lot of weight for us,” says Jordi Sendra. “The market has raised the bar for everyone. It’s pushed us to be more disciplined, more present, and more focused on what the local player actually needs. For our team, this is a great recognition of the miles we’ve put in on the ground and the relationships we’ve built with our partners across the region.”
Supporting Growth in a Maturing Landscape
Between the panel session and the meetings at the booth, the week is centered on providing the practical guidance and technical support that operators now need to grow with confidence. As the aggregator with the largest portfolio of certified games and game providers in the territory, Alea’s focus remains on helping its partners navigate the complexities of a more structured environment, ensuring both studios and operators stay competitive as the landscape continues to mature.
The post Alea Returns to SiGMA South America as Brazil’s iGaming Market Enters a More Demanding Stage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Diamond King Gorilla
R. Franco Digital claims the jungle crown with Diamond King Gorilla
R. Franco Digital, the Spanish iGaming provider, has launched its latest high-energy slot, Diamond King Gorilla, taking players deep into the jungle for a thrilling adventure.
This 5×3, 243-ways-to-win slot features a sophisticated collect mechanic and progressive multiplier system designed for big rewards. Players can trigger the Free Spins round by landing three or more Scatter symbols, where the Wild symbol collects values from Direct Prize and Special Prize symbols.
The Level Indicator enhances the action by tracking every Wild, awarding extra spins and increasing multipliers at key milestones. For those seeking immediate excitement, a direct purchase option lets players jump straight into the bonus round.
Certified for eight regulated markets, including Spain and Portugal, Diamond King Gorilla also offers four jackpots — Mini, Minor, Major, and Grand, which pays up to 1000x the stake.
Javier Sacristán Franco, International Business Director at R. Franco Digital, said:
“With Diamond King Gorilla, we’ve focused on creating a high-velocity experience where every Wild symbol carries the potential for a massive payout. It captures the raw energy of the jungle while providing the sophisticated features our partners and players expect.”
With its fast-paced mechanics, multiplier-driven gameplay, and jackpot potential, Diamond King Gorilla delivers an immersive jungle adventure with every spin.
The post R. Franco Digital claims the jungle crown with Diamond King Gorilla appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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