Latest News
Soft2Bet appoints Gilad Naim as new CCO
Experienced industry expert to sustain company growth
Leading platform provider and operator group Soft2Bet, which specializes in online casinos and sportsbooks, has reinforced the company management structure by adding Gilad Naim into its leadership team as CCO.
Gilad is known for his in-depth experience of the industry, most recently holding senior roles at operators and suppliers including Aspire Global, Neogames and Nuvei.
He brings with him a deep knowledge of multiple aspects of iGaming, including payments, risk assessment, identity verification and other operational matters.
He joins at a time of huge development for Soft2Bet, as the company looks to firmly establish its foothold in the industry. In his new role, he will spearhead the company’s expansion, leading the execution of forward-thinking objectives and implementation of all commercial strategies.
His appointment is expected to assist the company to better incorporate and establish these strategies, stimulate growth, and set up new business prospects.
Boris Chaikin, CEO at Soft2Bet, said: “We are pleased to welcome Gilad Naim as our CCO. The substantial experience he has in commercial leadership is essential for our growth strategy, and it will help pinpoint further opportunities that correspond with our global objectives.”
Gilad Naim, CCO at Soft2Bet, commented: “This is a fantastic time to be joining Soft2Bet, one of the fastest growing companies in the industry. The company truly is a technology driven company with an outstanding product.
“The market is transforming rapidly, and clients’ expectations are rising. I see tremendous opportunities to develop in key sectors globally, and I am delighted to be a part of the team.”
Powered by WPeMatico
Affina Partners
Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!
Hollywoodbets
SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws
SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws.
The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format.
New Brunchtime and Drivetime Draws
The newly introduced Brunchtime and Drivetime 49’s draws will run daily at:
-
11:49am (BST) / 12:49pm (SAST)
-
4:49pm (BST) / 5:49pm (SAST)
All draws are broadcast from SIS’s UK studios, delivered as a fully managed, end-to-end solution with a strong focus on integrity and reliability.
The new additions further strengthen Hollywoodbets’ live Numbers schedule, creating more touchpoints throughout the day to keep players engaged.
Building on Fast 15’s and 39’s Success
The expanded 49’s portfolio complements SIS’s existing Fast 15’s and 39’s draws, which launched with Hollywoodbets last year and have already delivered strong engagement and improved margins.
-
Fast 15’s offers a high-frequency, high-churn format with competitive odds and an engaging, easy-to-follow structure.
-
39’s provides live draws every three minutes, acting as an effective filler product during quieter betting periods while increasing betting opportunities and win potential.
Together, the products form a comprehensive live Numbers ecosystem designed to maximise engagement and revenue throughout the day.
Strengthening SIS’ Position in Africa
Joe Andrews, Head of Sales across Africa at SIS, said the launch represents another milestone in the partnership.
“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.
Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”
Wayde Dorkin, Head of Product at Hollywoodbets, highlighted the importance of innovation in maintaining player engagement.
“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.
The SIS live Numbers offering has consistently engaged our players across Africa, and we’re confident this expanded product suite will drive continued growth.”
With additional daily draws and a proven live format, SIS and Hollywoodbets are reinforcing their commitment to delivering engaging, high-integrity betting content to players across Africa.
The post SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affina Partners
Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!
Affina Partners is thrilled to announce Alawin, a new iGaming brand inspired by the atmosphere and storytelling of medieval legends and tales. Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics.
Alawin invites players into a world where mystery, adventure, and generous rewards come together. Navigating slot games, live casino tables, jackpots, and diverse betting markets feels like a journey aboard a magical flying carpet, with hidden treasures revealed at every step of the gaming experience.
“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website,” the Affina Partners Team commented. “Every player session is meant to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model designed for long-term partner growth.”
Alawin brings together multiple verticals within one unified platform, including casino & live casino, jackpots, sports & live betting, virtual sports, as well as top games by country, highlighting the most popular titles based on a player’s specific region.
To enhance engagement and retention, the brand also features:
- Challenges, allowing players to complete tasks and earn coins
- The Shop, where coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
- Casino and Sports Tournaments with massive prize pools
Powered by a strong narrative concept and a seamless user experience, Alawin is designed to deliver measurable results within partner portfolios. Its distinctive identity and reward-driven mechanics support scalable growth, sustained engagement, and long-term player value across key markets.
Affina Partners invites partners to start promoting Alawin and introduce players to a gaming world where majestic adventures start from the very first click!
About Affina Partners
Affina Partners is a global affiliate program built on strategy, insight, and connection. By combining international expertise with a deep understanding of local markets, it helps affiliates grow smarter and perform stronger across the iGaming industry. Its portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands that stand out for their refined design, engaging experience, and consistent results.
With flexible commission models, transparent analytics, and dedicated support, Affina Partners turns collaboration into progress and performance into success. Affina Partners — where every partnership begins with ambition and ends in success.
The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Americas iGaming & Sports Betting News.
-
Brasil on Track6 days agoODDSGATE LAUNCHES “BRASIL ON TRACK”, A STRATEGIC PLATFORM FOR NAVIGATING BRAZIL’S REGULATED IGAMING MARKET
-
0006 days agoCash Pig 2 Debuts from Booming Games with 15,000 Top Prize
-
40 Glossy Hot6 days agoAmusnet Releases “40 Glossy Hot”
-
Amusnet5 days agoWeek 6/2026 slot games releases
-
BETANO6 days agoPlaybook Fusion launches with Betano in Brazil
-
Digitain6 days agoDigitain Earns Double Nomination at SiGMA Eurasia Awards 2026
-
Finland6 days agoData-Driven Analysis of Finnish Gamblers’ Preferences and Behavior
-
Latest News7 days agoBoomerang Partners prepares a major affiliates activation, TIME TO WIN, as the Year of Sports enters its hot phase



