Balkans
Relax Gaming debuts in Serbia with Meridian Gaming

Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a deal to supply operator group Meridian Gaming with its portfolio of tier-one games, making the provider’s titles available in the Serbian market for the first time.
The operator’s international customer-base will now be able to enjoy fan favourite titles such as Temple Tumble, Beast Mode and the blockbuster hit, Money Train 2.
As well as benefiting from Relax’s premium in-house catalogue Meridian will also gain access to content from Relax’s 50-plus hand-picked studio partners. made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
Marking the latest new market entrance for Relax in Serbia, the supplier and operator group expect to continue their expansion in the near future, with Meridian licensed across multiple European markets, including Malta jurisdictions, Belgium and the Balkans in Europe.
In total, Meridan offers its products and services to players across 15 jurisdictions and boasts a strong retail presence with upward of 1000 shops worldwide.
Commenting on the deal, Nadiya Attard, CCO at Relax Gaming, said: “We’re delighted to make our first appearance in the Serbian market with Meridian Gaming. The operator boasts an impressive reach across three continents and this deal gives us a real boost as we look to make a statement in this region.
“This is the ideal move to ensure we continue to drive differentiation on the global stage and we look forward to a long and positive relationship with Meridian so ensure we both accomplish that.”
Alexia Smilovic Ronde, Chief Regulatory Officer at Relax Gaming, added: “Serbia is an emerging market with a stable regulatory framework and a rapid growth of its online gambling segment since 2019, which is promising for our future developments in the region. In short, this is an incredibly exciting move for both Relax and Meridian that we are confident will prove fruitful.”
Milan Djurmez, Head of Online Casino at Meridian Gaming, said: “Relax’s innovative slot offering brings immersive and engaging products to a wide range of players, and we’re delighted to say that will include our own customers as a result of this deal.
“We are extremely excited to see how our customers react to having all these new, ground-breaking titles at their fingertips.”
Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of industry honours in recognition of its innovative approach.
The studio celebrated more than 15 major award wins last year, including “Casino Content Supplier” at the 2021 EGR Nordic Awards, as well as “Casino Software Supplier” and “Innovation in Mobile” at the EGR B2B 2021 Awards.
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Balkans
SYNOT Games Partners with LiveScore Bet

To strengthen its presence in the Balkan region, SYNOT Games has teamed with one of the fastest-growing sportsbooks brands, LiveScore Bet. This collaboration will bring a selection of SYNOT Games’ slots to the Bulgarian audience, underscoring the developer’s growth in this important market.
The newly launched suite of games includes a diverse array of immersive titles such as the electrifying Magnetic Wild, the mythical journey of Amazons’ Wonders and the underwater treasure hunt of Atlantis Gold. Each game is meticulously designed to captivate players with its distinct themes, engaging gameplay mechanics and premium visual quality.
According to Martina Krajčí, CCO of SYNOT Games, said: “Our partnership with LiveScore Bet highlights our expansion across regulated European markets. Bulgaria’s dynamic gaming sector, underpinned by strong consumer demand and robust regulatory frameworks, provides an ideal environment for our innovative content. We are committed to supporting LiveScore Bet’s™ mission to offer a premium gaming experience while championing our core principles of player safety and responsible gaming.”
Jonathan Abdilla, Finance Director, at LiveScore Bet, said: “Partnering with SYNOT Games strengthens our position as a leading gaming operator in Bulgaria. We aim to create a compelling content offer that attracts new players and supports our long-term objectives. SYNOT Games’ track record in regulated markets makes them an ideal partner for sustainable growth and consistent value for our business and customers.”
The post SYNOT Games Partners with LiveScore Bet appeared first on European Gaming Industry News.
Balkans
SAVE THE DATE! The Prestigious BEGE AWARDS 2025 are coming on November 26th!

BALKAN GAMING AND ENTERTAINMENT EXPO (BEGE) is excited to announce the date for this year’s highly anticipated event: the BEGE AWARDS 2025 will take place on November 26th in Sofia, Bulgaria. This premier occasion celebrates excellence, innovation, and achievement within the industry, bringing together nominated companies, exhibitors, sponsors, and partners for an unforgettable evening.
The event promises a glamorous award ceremony recognizing outstanding accomplishments, complemented by a themed party designed to elevate the celebration. Attendees will have the opportunity to support meaningful causes, as participating companies will be announced for their donations during the evening.
Following the awards, guests can look forward to the legendary BEGE PARTY, a high-energy celebration featuring great music, vibrant entertainment, and a lively atmosphere that will truly bring down the roof.
The night will also include delicious food, refreshing drinks, and numerous opportunities for networking with industry leaders and peers. BEGE aims to create an engaging experience filled with surprises and memorable moments.
Nominations for the awards will open soon, and official invitations with further details will be sent out shortly.
Save the date, and stay tuned for more updates!
The post SAVE THE DATE! The Prestigious BEGE AWARDS 2025 are coming on November 26th! appeared first on European Gaming Industry News.
Balkans
Amusnet Supports BBLF Annual Meeting with Diplomatic Corps, Reinforcing Long-Term Commitment to Responsible Business in Bulgaria

As part of its long-standing partnership with the Bulgarian Business Leaders Forum (BBLF), Amusnet supported the 9th Annual Meeting between BBLF and the Diplomatic Corps, held on June 26 in Sofia. The high-profile event brought together ambassadors from over 30 countries, senior executives representing more than 45 companies, and key government officials under the theme “Bulgaria as an Investment Destination.”
The forum served as a strategic platform for dialogue between the business community, the diplomatic sector and government institutions, focusing on strategies to attract, retain and support investors in Bulgaria. Discussions emphasised the country’s significant potential for innovation, economic development and international cooperation – particularly in the context of the country’s progress towards Eurozone and OECD membership.
Distinguished guests included Minister of Justice Georgi Georgiev, Deputy Minister of Foreign Affairs Nikolay Pavlov, Deputy Minister of Economy and Industry Doncho Barbalov and Mila Nenova, Executive Director of the Bulgarian Investment Agency. The UK served as this year’s diplomatic partner, represented by British Ambassador Nathaniel Copsey.
“Supporting the BBLF Annual Meeting with the diplomatic corps fully aligns with Amusnet’s strategic vision of fostering a transparent, stable, and forward-looking business environment in Bulgaria. Our long-term collaboration with the Bulgarian Business Leaders Forum reflects a shared commitment to high standards of corporate governance, responsible business conduct, and sustainable growth,” said Ivo Georgiev, CEO of Amusnet.
By sponsoring this key event, Amusnet reaffirms its commitment to advancing responsible business practices, fostering international collaboration and contributing to a stronger investment climate in Bulgaria. The company continues to stand behind initiatives that align with its corporate values of integrity, transparency and sustainable growth.
The post Amusnet Supports BBLF Annual Meeting with Diplomatic Corps, Reinforcing Long-Term Commitment to Responsible Business in Bulgaria appeared first on European Gaming Industry News.
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