Balkans
Relax Gaming debuts in Serbia with Meridian Gaming

Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a deal to supply operator group Meridian Gaming with its portfolio of tier-one games, making the provider’s titles available in the Serbian market for the first time.
The operator’s international customer-base will now be able to enjoy fan favourite titles such as Temple Tumble, Beast Mode and the blockbuster hit, Money Train 2.
As well as benefiting from Relax’s premium in-house catalogue Meridian will also gain access to content from Relax’s 50-plus hand-picked studio partners. made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
Marking the latest new market entrance for Relax in Serbia, the supplier and operator group expect to continue their expansion in the near future, with Meridian licensed across multiple European markets, including Malta jurisdictions, Belgium and the Balkans in Europe.
In total, Meridan offers its products and services to players across 15 jurisdictions and boasts a strong retail presence with upward of 1000 shops worldwide.
Commenting on the deal, Nadiya Attard, CCO at Relax Gaming, said: “We’re delighted to make our first appearance in the Serbian market with Meridian Gaming. The operator boasts an impressive reach across three continents and this deal gives us a real boost as we look to make a statement in this region.
“This is the ideal move to ensure we continue to drive differentiation on the global stage and we look forward to a long and positive relationship with Meridian so ensure we both accomplish that.”
Alexia Smilovic Ronde, Chief Regulatory Officer at Relax Gaming, added: “Serbia is an emerging market with a stable regulatory framework and a rapid growth of its online gambling segment since 2019, which is promising for our future developments in the region. In short, this is an incredibly exciting move for both Relax and Meridian that we are confident will prove fruitful.”
Milan Djurmez, Head of Online Casino at Meridian Gaming, said: “Relax’s innovative slot offering brings immersive and engaging products to a wide range of players, and we’re delighted to say that will include our own customers as a result of this deal.
“We are extremely excited to see how our customers react to having all these new, ground-breaking titles at their fingertips.”
Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of industry honours in recognition of its innovative approach.
The studio celebrated more than 15 major award wins last year, including “Casino Content Supplier” at the 2021 EGR Nordic Awards, as well as “Casino Software Supplier” and “Innovation in Mobile” at the EGR B2B 2021 Awards.
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Balkans
The First-ever Synot Day in Croatia Gets Positive Response

The SYNOT Group held its first SYNOT DAY in Croatia on April 23 and 24. The event, organised in cooperation with its partner MSFG Global d.o.o., took place in the prestigious premises of the Westin Hotel in Zagreb. SYNOT DAY was a unique casino show, unmatched on the Croatian market.
During the two-day event, visitors had the opportunity to explore a wide range of the SYNOT Group’s latest land-based and online products. In the land-based segment, over 60 gaming equipment was on display, including this year’s highlights – the modular ST2-32 cabinet with 32″ monitors, which was introduced alongside the brand new Gamifire Prime gaming system. This system offers a package of 36 attractive classic and Hold & Respin game titles.
The exclusive MAGIC BALL LINK and SUPER LINK jackpot systems were also introduced, SUPER LINK in a new slot version with eight linked games. Popular gaming systems such as Explosive Games Premium+ and Firebird Red and Blue were also presented. Visitors could check out the latest cabinet models ST2-32, UP2-32, Eclipse FL-32, UP1-27 and UP1-24.
The online segment was represented by more than 180 games from SYNOT Games, along with innovative retention tools from their current portfolio. The SYNOT Interactive division introduced its comprehensive iGaming solution, including the new SYNNET Casino Management System.
The event programme also included a series of expert presentations on the latest trends in the gaming industry and product innovations. The tournament organised by SYNOT Games, where participants competed for attractive prizes, also attracted a great deal of interest.
“We are very pleased that the first SYNOT DAY in Croatia met with such a positive response. The event provided a great platform not only to showcase our latest product innovations, but also to meet with business partners and industry professionals. We are pleased that during the event we were able to establish new cooperations and conclude several important business agreements,” said Roland Andrýsek, Sales Director of the SYNOT Group.
Matija Licitar, Director of the partner company MSFG Global d.o.o., said: “We are extremely proud to have been part of the organisation of the first SYNOT DAY in Croatia. This event not only showcased the cutting-edge innovations and products of the SYNOT Group but also served as a fantastic opportunity to connect with partners and professionals from the gaming industry. The positive feedback we received from visitors and the strong participation from both domestic and international partners reaffirmed the importance of such events in fostering collaboration and driving progress in the industry. We look forward to continuing this tradition and further strengthening our partnerships in the region.”
The post The First-ever Synot Day in Croatia Gets Positive Response appeared first on European Gaming Industry News.
Balkans
Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg

SYNOT Games, a leading content provider in the iGaming industry, has announced a strategic partnership with BET.bg, one of the foremost online casinos in Bulgaria. This collaboration, made possible through the EGT aggregator platform, marks another key milestone in SYNOT Games’ continued expansion across the Balkan region.
As a recognized leader in Bulgaria’s competitive gaming landscape, BET.bg strengthens its offerings by incorporating SYNOT Games’ comprehensive portfolio of online slot titles. The integration provides a diverse selection of high-quality games to BET.bg’s players, including popular titles such as Aztec Jaguar Megaways, Legends of the Colosseum, and Crazy Free Fruits.
The partnership serves several strategic objectives for the SYNOT Games. First and foremost, it supports the company’s long-term vision of establishing a robust presence across the Balkans by aligning with trusted and high-performing regional operators. The collaboration with BET.bg enables SYNOT Games to tap into a loyal player base in Bulgaria, driving higher brand recognition and user engagement. Furthermore, it accelerates the company’s mission to diversify its distribution channels and leverage aggregators like EGT to maximize reach and operational efficiency.
“We’re excited to team up with BET.bg, a respected and trusted operator that holds a great position in Bulgaria,” said Martin Krajčí, Chief Commercial Officer at SYNOT Games.
“With the amazing support of EGT’s aggregation platform, we’ve been able to share our portfolio with a wider audience. This partnership highlights our strategic focus on the beautiful Balkan region and showcases our commitment to delivering quality content that truly meets the needs of local players‘ preferences,” she continued.
BET.bg team added: “We’re always on the lookout for fresh ways to enhance our offerings and bring top-notch entertainment to our users. By teaming up with SYNOT Games, we can do just that! Their diverse and engaging portfolio beautifully complements our existing lineup, and we can’t wait to see how our players enjoy these high-performing titles.”
The launch of SYNOT Games’ content on BET.bg continues the provider’s momentum in regulated markets, supported by a steady rollout of new titles and proven performers tailored to diverse player bases. The move exemplifies SYNOT Games‘ strategy of forming long-term partnerships that ensure content visibility and align with partners’ growth ambitions in key European markets.
The post Enhanced Regional Presence: The Partnership Between SYNOT Games and BET.bg appeared first on European Gaming Industry News.
Balkans
SYNOT Games Signs Strategic Partnership with Star Bet

SYNOT Games, a leading provider of premium casino solutions, has strengthened its presence in Serbia through a strategic partnership with Star Bet, one of the country’s most prominent brands.
Facilitated via SYNOT Interactive, this collaboration marks a significant milestone as the first and largest brand launched with BetOxygen, the operator behind Star Bet.
Through this integration, Star Bet players now have access to over 140 cutting-edge SYNOT Games titles, including fan favorites such as Aztec Jaguar, Amazons‘ Wonders, 27 Joker Fruits, and Book of Secrets. The partnership aims to elevate Star Bet’s gaming portfolio, delivering an unparalleled player experience with SYNOTS’s renowned mechanics and innovative game features.
SYNOT Interactive, the aggregation platform behind this launch, plays a crucial role in connecting top-tier gaming providers with operators worldwide. With seamless API integration and a diverse content offering, SYNOT Interactive enables partners like Star Bet to access a vast library of high-performing games while ensuring compliance with local regulatory frameworks.
“Our collaboration with Star Bet is a testament to our commitment to expanding in regulated markets. This launch, powered by SYNOT Interactive, allows us to deliver a premium gaming experience to Serbian players. We are thrilled to partner with such a strong brand and look forward to seeing our games resonate with the local audience,” said Martina Krajči, CCO of Synot Games.
“Integrating SYNOT Games into our platform is a significant step in enhancing our offering. Their games are widely recognized for their high-quality graphics, immersive gameplay, and engaging mechanics. We are confident that this partnership will drive growth and excitement among our players,” said Ivan Stojkovic, CEO of Star Bet.
The post SYNOT Games Signs Strategic Partnership with Star Bet appeared first on European Gaming Industry News.
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