Balkans
Relax Gaming debuts in Serbia with Meridian Gaming
Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a deal to supply operator group Meridian Gaming with its portfolio of tier-one games, making the provider’s titles available in the Serbian market for the first time.
The operator’s international customer-base will now be able to enjoy fan favourite titles such as Temple Tumble, Beast Mode and the blockbuster hit, Money Train 2.
As well as benefiting from Relax’s premium in-house catalogue Meridian will also gain access to content from Relax’s 50-plus hand-picked studio partners. made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
Marking the latest new market entrance for Relax in Serbia, the supplier and operator group expect to continue their expansion in the near future, with Meridian licensed across multiple European markets, including Malta jurisdictions, Belgium and the Balkans in Europe.
In total, Meridan offers its products and services to players across 15 jurisdictions and boasts a strong retail presence with upward of 1000 shops worldwide.
Commenting on the deal, Nadiya Attard, CCO at Relax Gaming, said: “We’re delighted to make our first appearance in the Serbian market with Meridian Gaming. The operator boasts an impressive reach across three continents and this deal gives us a real boost as we look to make a statement in this region.
“This is the ideal move to ensure we continue to drive differentiation on the global stage and we look forward to a long and positive relationship with Meridian so ensure we both accomplish that.”
Alexia Smilovic Ronde, Chief Regulatory Officer at Relax Gaming, added: “Serbia is an emerging market with a stable regulatory framework and a rapid growth of its online gambling segment since 2019, which is promising for our future developments in the region. In short, this is an incredibly exciting move for both Relax and Meridian that we are confident will prove fruitful.”
Milan Djurmez, Head of Online Casino at Meridian Gaming, said: “Relax’s innovative slot offering brings immersive and engaging products to a wide range of players, and we’re delighted to say that will include our own customers as a result of this deal.
“We are extremely excited to see how our customers react to having all these new, ground-breaking titles at their fingertips.”
Relax now offers its partners more than 3,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.
Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of industry honours in recognition of its innovative approach.
The studio celebrated more than 15 major award wins last year, including “Casino Content Supplier” at the 2021 EGR Nordic Awards, as well as “Casino Software Supplier” and “Innovation in Mobile” at the EGR B2B 2021 Awards.
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Balkan Gaming and Entertainment Expo
BEGE Announces Dates for 2026 Edition: 25–26 November
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The Balkan Gaming and Entertainment Expo (BEGE) is excited to announce the official dates for its 2026 edition: 25–26 November 2026. Following another remarkable year, BEGE is already preparing an even bigger and more innovative event that will bring together industry leaders, innovators, and enthusiasts from across the region.
“BEGE 2025 was an outstanding success,” said Nino Berezhiani, Marketing Manager of BEGE. “The energy, innovation, and connections we saw over two days were truly inspiring. From the engaging conferences to the vibrant exhibition halls and the unforgettable BEGE Awards Night, it was incredible to witness our community come together to share knowledge, celebrate achievements, and drive the industry forward. We can’t wait to welcome everyone back for BEGE 2026 – it’s going to be even bigger and bolder!”
BEGE 2026 promises two days filled with cutting-edge insights, networking opportunities, and top-tier conferences, continuing the tradition of delivering an unmatched platform for collaboration and growth in the gaming industry.
Organizers encourage participants, sponsors, and partners to save the dates and stay tuned for announcements regarding conference programs, speakers, and special highlights for the next edition.
The post BEGE Announces Dates for 2026 Edition: 25–26 November appeared first on European Gaming Industry News.
Amusnet
Amusnet Celebrates Double Victory at the Golden Spades Awards 2025
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Amusnet has announced that it has received two major awards – Online Provider of the Year and Best Debut in the Land-Based Sector – at the Golden Spades Awards 2025.
These recognitions highlight Amusnet’s strong performance in its core online vertical, as well as the positive reception of its first steps in the land-based market. The Golden Spades Awards are an industry event that highlights notable achievements and contributions across the gaming sector in Bulgaria and beyond.
Irina Rusimova, CCO of Amusnet, said: “These two awards are truly meaningful for us. Online Provider of the Year acknowledges our long-term commitment to building a strong online portfolio, delivering quality, and maintaining trusted partnerships in a highly competitive segment. The Best Debut in the Land-Based Sector award is equally inspiring, as this is a new strategic direction for us and shows that we are moving in the right direction. Both distinctions reflect the unity of our teams and the dedication behind everything we create.”
Receiving these two important awards reinforces the company’s ongoing commitment to excellence across all verticals.
The post Amusnet Celebrates Double Victory at the Golden Spades Awards 2025 appeared first on European Gaming Industry News.
Balkans
State Lottery in Bulgaria Set for Privatisation
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The ruling parliamentary majority in Bulgaria, represented by Kostadin Angelov (GERB), Dragomir Stoynev (BSP), and Yordan Tsonev (DPS-New Beginning), has submitted a proposal to amend the Gambling Act within the transitional and final provisions of the State Budget Law. The submission, sent on November 24 to both the Chairman of the Budget and Finance Committee and the Chairman of the National Assembly, aims to grant a long-term concession for the Bulgarian Sports Totalizator (BST), with the State Budget Law set for a second reading on Thursday, November 28.
The lawmakers argue that despite BST’s monopoly position, its revenues are lower than those of private gambling operators prior to the 2020 legal changes. They cite market analysis showing that the state lottery is not a leading operator in the gambling sector, and suggest that privatisation via concession is necessary to make it competitive. The concession would be overseen by the Minister of Youth and Sports, who would handle both granting and monitoring the contract.
Under the proposed framework, the concession could only be awarded to a Bulgarian-registered legal entity or to a foreign entity with an officially registered business in Bulgaria. A call for expressions of interest is required to be published by March 31, 2026, allowing operators to submit investment proposals. The concession would last at least 15 years, giving the private operator full rights to BST’s betting points, systems, equipment, valuable samples and intellectual property.
Financially, the concessionaire would transfer 10% of its corporate tax payments to the Ministry of Youth and Sports, to fund physical education, sports facilities, and related activities, with 10% of this sum earmarked for the National Culture Fund. Additionally, 30% of the concession fee would be allocated to sports clubs and federations. After the concession, BST would no longer organise gambling games, and any existing tickets, slips or coupons would be invalidated and destroyed.
The proposal has drawn controversy, particularly because the lottery was nationalized and granted monopoly status only a few years ago, following the revocation of licenses for Vasil Bozhkov’s private gambling companies. Proponents argue that the lottery lacks sufficient financial resources and operational know-how to compete with private online operators, pointing to its underperformance against budgeted revenues. In 2023, BST aimed for BGN 190 million (€96.9 million) but achieved BGN 170.034 million (€86.8 million), while the 2024 goal of BGN 188.701 million (€96.3 million) was not reached either, with actual revenues at BGN 182.640 million (€93.2 million).
Critics, including Ivaylo Mirchev of “Yes, Bulgaria” (party of WCC-DB) accuse the concession of being politically motivated, suggesting that it benefits DPS-New Beginning and the network surrounding Delyan Peevski. Mirchev noted that Peevski’s mother, Irena Krasteva, previously served as director of BST from 2002 to 2005, raising concerns about conflicts of interest and favoritism. Proposals for a parliamentary commission to investigate potential misconduct were reportedly blocked by affiliated MPs from GERB.
The move represents a significant restructuring of Bulgaria’s lottery system, transferring a state-controlled monopoly into private hands for a period of at least 15 years, with substantial financial and political implications.
The post State Lottery in Bulgaria Set for Privatisation appeared first on European Gaming Industry News.
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