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Swintt partners with Paf to expand European presence

Published

4 years ago

March 7, 2022

Reading Time: 2 minutes

Major new deal sees sought-after slot provider join forces with iGaming giant to supply Premium and Select slots to players in key emerging markets

Having already made major in-roads with deals in Estonia and Latvia this year, Swintt has once again moved to bolster its presence in regulated European markets by striking a new partnership with a major operator Paf.
The latest collaboration between Swintt and a European betting brand will see the award-winning software provider supply titles from both its Premium and Select game catalogues to the popular online gaming site, with a key focus on players in the Nordics.

Undoubtedly one of the best-known brands in Scandinavia, Paf is a gambling operator based on Finland’s Åland Islands that is owned by the regional government. Each year, the company distributes around €20m in funds to support health, culture, education and sustainability projects in the region.

In addition to its community initiatives, Paf also provides a platform for players in a number of key iGaming markets to enjoy the very best slots, casino and poker games. This strong line-up of services will now be significantly bolstered by the presence of Swintt games, with the popular online gambling operator committed to rolling out the provider’s full range of 120+ titles as well as all future releases.

The news will naturally be welcomed by Paf players in a number of European countries, some of whom will be trying out Swintt’s innovative collection of slots for the very first time. Broken down into state-of-the-art Swintt Select releases and more traditional Swintt Premium Games, this exciting catalogue of titles saw the provider recognised as “Rising Star in Casino/Innovation” at the SBC Awards in 2021.

Some of the more famous releases in the Swintt Select line-up include Rock N Ways Xtraways^TM, which utilises a unique pay system to give players up to 262,144 ways to win, and Aloha Spirit Xtralock^TM, which debuted a revolutionary new jackpot system capable of awarding multipliers worth up to 200,500x.

Leading Premium Games, meanwhile, include the popular “Book Unlimited” range of slots – an immensely successful series that combines classic fruit machine-style graphics and sound with a rewarding Free Spins feature that includes expanding symbols and can be re-triggered again and again.

With Paf players having all that and more to look forward to on the site over the coming weeks, the new partnership promises to be a highly successful venture for platform and provider alike; enabling Swintt to continue its growth in Europe while Paf strengthens its position as a market-leading brand.

David Mann, Chief Commercial Officer at Swintt, said: “Paf is undoubtedly one of the best-known brands in Scandinavia and the Baltic region, and we’re thrilled to be able to debut our full catalogue of slots on their platform. The new partnership will see Swintt significantly expand its presence in several key markets while giving Paf players the chance to take our award-winning games for a spin.”

Eric Castro , Head of Content, Casino & Games at Paf, said: “In the past two years, Swintt has established itself as one of the industry’s premium software providers and we’re delighted to welcome them on board. Hosting Swintt games will enable us to offer many new and exciting options to our players and further cement Paf’s reputation as being the place to play for the very best in quality entertainment.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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