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FBM brings new landbased and online gaming experiences to try at FIJMA 2022
FBM prepared several novelties to reveal at FIJMA – Feria Internacional del Juego 2022. The multi-game slots products and the new bingo games are the highlights for the land-based universe, while the diverse portfolio of online casino games developed by FBMDS promises to bring new emotions to the online players and operators visiting the fair, in Madrid. All of these gaming experiences are available to try during the next 15th, 16th and 17th of March, at booth E9.
FBM is returning to the international exhibitions. Rui Francisco, founder of FBM, reveals its expectations for the event. “We are very excited with this comeback to an international fair, and for the first time, we gather the FBM and FBMDS brands in the same booth. We developed fantastic products for different verticals recently and have big expectations for these three days in Madrid since FIJMA brings real possibilities of expansion for our land-based and online operations”, completes Rui Francisco.
The multi-game family and new bingos are the land-based highlights
FBM debuts its slots multi-game family with linked progressive jackpots in international exhibitions. The Easy$Link pack comes with two new games, as Rainbow Falls™ and Viva Mexico™ join the regular pack composed by RacinGo – Wild™, Underwater Riches™, Kingdom Gems™ and Catch the Gold™ slots. This addition means new features with the inclusion of Stacked Wild and Triple Wild. FBM Mythic Link multi-game is also a debut. This product includes four slot adventures – Nature’s Paradise™, Ancient Tropics™, Eternal Kingdom™ and Golden Voyage™ – and Luck Has Arrived, a special feature available in all games that adds new sensations to the gaming experience.
In the bingo universe, the attention splits between the new titles of the Progressive Series collection and new full HD games ready to deploy to the Spanish market. Maya Bingo™, Golden Metropolis™ and Rubingo™ bring great graphics and sound, as well as surprising bonuses. The progressive series version of Bingo-Go™, Rock Star Bingo™ and 30 Mania! ™ reveal the rewarding power of Multipots.
FIJMA visitors are going to try these products in the Shadow III and Galaxy II casino cabinets. These modern models have ergonomic shapes and use great materials and cutting-edge technology to bring memorable gaming experiences.
A diverse portfolio to supply online casinos
FBMDS brings new solutions to the iGaming universe with a portfolio of more than 50 online casino games that include customizable products, innovative approaches and surprising bonuses and features. During FIJMA, visitors can try a vast selection of thematic slots with great features, unique video bingo experiences with engaging bonuses, and simple, modern and rewarding table games.
Besides the casino games and cabinets, FBM brings two special marketing surprises involving its team, games and mascots. For the first time, you can previously schedule a meeting with the team that will at Booth E9 in FIJMA through this special landing page created for the event. The second surprise is interactive and allows FIJMA visitors to try the new FBM and FBMDS Instagram filters. They can become Mr. Champion or know which character of the FBM Mythic Link product they would be in real life.
FBM is a global gaming brand that has conquered the land-based casino market since 2001. Established in different Asian, North American and European nations, the brand conquered the leadership of the video bingo market and is now committed to reinventing the spin reels segment with innovative and attractive products.
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Betnacional
Playson strengthens Brazilian presence with Betnacional partnership
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Jelli Express
ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS
Gambling in the USA
RubyPlay expands US footprint with West Virginia launch
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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