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BETWAY PARTNERS WITH DLMDD TO CREATE POWERFUL NEW SONIC IDENTITY TO ENHANCE BRAND RECALL, RECOGNITION AND EQUITY WITH ITS GLOBAL AUDIENCE
Sonic logo designed to deliver the unique feeling of thrill and excitement synonymous with the Betway brand
Entertainment and betting brand Betway has partnered with DLMDD to create a powerful new sonic identity, to further enhance recall, recognition and equity with audiences across the world.
Becoming the latest global advertiser to invest in sound, Betway has released a sonic logo to deliver the unique feeling of thrill and excitement synonymous with the brand. By launching the sound identity, Betway has won industry attention, being named as ‘Best newcomer’ and ‘One to watch’ in the Top 10 Sonic Brands by marketing guru Mark Ritson.
Developed by specialist sonic branding agency DLMDD in conjunction with Saatchi & Saatchi, the new identity is being rolled out globally across all business divisions including Betway esports, and for use across all consumer touchpoints, activities and markets.
Consumer research from SoundOut, the world leaders in sonic testing, shows the sonic logo delivering strong brand effectiveness metrics for personality (92%), brand appeal (74%), and perception of brand value (77%).
Sascha Darroch-Davies, Co-founder of DLMDD, comments:
“This is a punchy piece of sonic branding. But beyond just a great sonic logo, Betway is a symbol of just how much brand impact can be packed into three seconds of sound. We’re delighted to see it dubbed to be a top 5 sonic identity in the years to come.”
Wes Godwin, Brand Director at Betway said he was: “Elated to see that our new Brand Sonic has been recognised by Mark Ritson as ‘Best newcomer’ and ‘One to watch’. An immense effort by my team and the guys over at DLMDD and Saatchi & Saatchi for getting this delivered to such a high standard.”
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Former DAZN executive joins as the safer gambling consultancy scales internationally from Manchester.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the company said on 5 May 2026. The Manchester-based gambling-harm prevention consultancy said the hire is part of its next phase of international growth.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to help scale operations and expand its role with organisations in “high-risk sectors,” including sport, gambling, and education.
Chetan Pandya, Managing Director at EPIC Global Solutions, said: “EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey.”
Paul Buck, CEO of EPIC Global Solutions, added: “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that.”
EPIC said it is expanding its presence in North America and internationally, alongside the development of scalable and digitally-enabled solutions to support organisations across multiple markets.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Manchester-based gambling-harm prevention consultancy says the hire supports expansion in North America and other markets.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the Manchester-based gambling-harm prevention consultancy said on 5 May 2026.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to support its next phase of international growth and to scale its operations as regulatory scrutiny increases and operators expand into new markets.
“EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey,” Pandya said.
CEO Paul Buck said the hire strengthens EPIC’s leadership as it expands its presence in North America and develops “scalable and digitally-enabled solutions” to support partners across multiple jurisdictions. “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that,” Buck added.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Americas iGaming & Sports Betting News.
Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.
StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.
Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”
StreamRollers listed its top 10 ranked influencers as:
- Raja Richter (The Big Jackpot),
- Vegas Matt,
- Lady Luck HQ,
- Brian Christopher Slots,
- NG Slot,
- D Lucky Experience,
- Mr. Hand Pay,
- Pompsie,
- Xposed
- and PokerMetarb.
The company said the full Top 100 list has been published on its Instagram account.
The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.
David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”
The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.
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