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BETWAY PARTNERS WITH DLMDD TO CREATE POWERFUL NEW SONIC IDENTITY TO ENHANCE BRAND RECALL, RECOGNITION AND EQUITY WITH ITS GLOBAL AUDIENCE
Sonic logo designed to deliver the unique feeling of thrill and excitement synonymous with the Betway brand
Entertainment and betting brand Betway has partnered with DLMDD to create a powerful new sonic identity, to further enhance recall, recognition and equity with audiences across the world.
Becoming the latest global advertiser to invest in sound, Betway has released a sonic logo to deliver the unique feeling of thrill and excitement synonymous with the brand. By launching the sound identity, Betway has won industry attention, being named as ‘Best newcomer’ and ‘One to watch’ in the Top 10 Sonic Brands by marketing guru Mark Ritson.
Developed by specialist sonic branding agency DLMDD in conjunction with Saatchi & Saatchi, the new identity is being rolled out globally across all business divisions including Betway esports, and for use across all consumer touchpoints, activities and markets.
Consumer research from SoundOut, the world leaders in sonic testing, shows the sonic logo delivering strong brand effectiveness metrics for personality (92%), brand appeal (74%), and perception of brand value (77%).
Sascha Darroch-Davies, Co-founder of DLMDD, comments:
“This is a punchy piece of sonic branding. But beyond just a great sonic logo, Betway is a symbol of just how much brand impact can be packed into three seconds of sound. We’re delighted to see it dubbed to be a top 5 sonic identity in the years to come.”
Wes Godwin, Brand Director at Betway said he was: “Elated to see that our new Brand Sonic has been recognised by Mark Ritson as ‘Best newcomer’ and ‘One to watch’. An immense effort by my team and the guys over at DLMDD and Saatchi & Saatchi for getting this delivered to such a high standard.”
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casino resorts
Plaza Hotel & Casino and The Mob Museum launch ‘Wiseguy Getaway’ package
Downtown Las Vegas bundle includes a two-night minimum stay, Mob Museum tickets and Oscar’s Steakhouse perk; booking window runs through Dec. 26, 2026.
Plaza Hotel & Casino and The Mob Museum said May 18, 2026 they are partnering on a new downtown Las Vegas hotel offer called The Wiseguy Getaway.
The package includes a two-night minimum stay at the Plaza Hotel & Casino, two complimentary tickets to The Mob Museum, a complimentary appetizer at Oscar’s Steakhouse during happy hour, and an “exclusive autographed photo” of Oscar B. Goodman, described by the companies as a reputed mob attorney and former mayor of Las Vegas.
“From being in Casino to the mobsters Oscar Goodman once represented, the Plaza is uniquely tied to this captivating element of Vegas history, so creating the Wiseguy Getaway with The Mob Museum made perfect sense,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The drama and intrigue of the mob era continue to fascinate our guests, so we believe this new hotel package will be very popular.”
“Las Vegas has no shortage of incredible experiences, and the Wiseguy package adds something truly unique to the mix. This Downtown Las Vegas adventure combines world-class history, curated dining and an iconic hotel stay into something you genuinely can’t find anywhere else in the city,” said Ashley Miller, vice president of marketing, communications and sales, The Mob Museum.
Stays must be booked by Dec. 26, 2026, and occur by Dec. 28, 2026. Reservations are available via the Plaza’s website.
The post Plaza Hotel & Casino and The Mob Museum launch ‘Wiseguy Getaway’ package appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bonus abuse
SEON warns World Cup betting surge will expose retention and loyalty fraud
Fraud expert George Pace says operators focused on welcome bonus abuse risk missing ongoing “back door” losses during peak volume.
SEON fraud expert George Pace is warning betting and gaming operators to brace for a World Cup-driven spike in account activity that could strain fraud teams and increase losses from promotion and loyalty abuse.
“The World Cup will be one of the biggest stress tests for fraud teams in betting and gaming. Promotion abuse and loyalty abuse already account for a significant share of fraud losses, and that’s before you factor in the World Cup surge. Logins, registrations and transactions will all spike at the same time, while operators compete aggressively with welcome bonuses and free bets.”
Pace said operators often prioritize stopping welcome bonus abuse, but argued the larger threat during high-volume events is repeat exploitation tied to retention mechanics. “Most attention goes to welcome bonus fraud, but that’s only a one-time hit. The bigger risk is retention abuse. It creates an ongoing revenue stream for fraudsters and often goes unnoticed for longer, especially during high-volume events.”
He added that fraudsters may not need advanced tactics if they can blend in while legitimate traffic rises. “When thousands of legitimate, high-value players become active at once, fraudsters don’t need to be particularly sophisticated. They just need to blend in with normal behavior, making detection harder at the exact moment teams are already stretched.”
Pace also pointed to what he described as a growing gap between fraud losses and topline performance for operators. “Recent data shows many operators aren’t prepared for this shift. Already, 57% report fraud losses growing faster than revenue, a gap that only widens during high-volume events like the World Cup. Operators that only protect the front door are going to get robbed through the back.”
The post SEON warns World Cup betting surge will expose retention and loyalty fraud appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Plaza Hotel & Casino and The Mob Museum to offer The Wiseguy Getaway
Plaza Hotel & Casino and The Mob Museum to offer The Wiseguy Getaway
The Plaza Hotel & Casino and The Mob Museum, the National Museum of Organized Crime and Law Enforcement, are partnering to offer a special downtown Las Vegas hotel package, The Wiseguy Getaway, as the best way to see Las Vegas beyond the Strip and experience the classic mob era of Las Vegas.
The Wiseguy Getaway package was created by the Plaza and The Mob Museum given the high interest guests have for the mobster era of Las Vegas and how they both uniquely highlight the city’s past. The Plaza’s iconic glass domed restaurant was featured in the classic mobster movie Casino and today, is named after reputed mob attorney and former Mayor of Las Vegas, Oscar B. Goodman. Many of the menu items at Oscar’s Steakhouse pay homage to Goodman’s infamous ‘friends,’ like No Nose’s Mob Meatballs, Crazy Phil’s Onion Soup, and Joey C’s Filet Mignon. Goodman was also the primary visionary of The Mob Museum, which consistently ranks as one of the most unique things to do in Las Vegas and has become the predominant authority on the history of organized crime, law enforcement and the mob in Las Vegas with its unmatched collection of artifacts, immersive storylines, and interactive exhibits.
The Wiseguy Getaway package offers guests:
2-night stay (minimum) at the Plaza Hotel & Casino
2 complimentary tickets to The Mob Museum
Complimentary appetizer at Oscar’s Steakhouse during happy hour
Exclusive autographed photo of reputed mob attorney and former Las Vegas Mayor Oscar B. Goodman
“From being in Casino to the mobsters Oscar Goodman once represented, the Plaza is uniquely tied to this captivating element of Vegas history, so creating the Wiseguy Getaway with The Mob Museum made perfect sense,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The drama and intrigue of the mob era continue to fascinate our guests, so we believe this new hotel package will be very popular.”
“Las Vegas has no shortage of incredible experiences, and the Wiseguy package adds something truly unique to the mix. This Downtown Las Vegas adventure combines world-class history, curated dining and an iconic hotel stay into something you genuinely can’t find anywhere else in the city,” said Ashley Miller, vice president of marketing, communications and sales, The Mob Museum.
Stays must be booked by Dec. 26, 2026, and occur by Dec. 28, 2026. Reservations can be made online at .plazahotelcasino.com/hotel-packages/wise-guy-room-package/.
The post Plaza Hotel & Casino and The Mob Museum to offer The Wiseguy Getaway appeared first on Americas iGaming & Sports Betting News.
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