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BETWAY PARTNERS WITH DLMDD TO CREATE POWERFUL NEW SONIC IDENTITY TO ENHANCE BRAND RECALL, RECOGNITION AND EQUITY WITH ITS GLOBAL AUDIENCE

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Sonic logo designed to deliver the unique feeling of thrill and excitement synonymous with the Betway brand 

Entertainment and betting brand Betway has partnered with DLMDD to create a powerful new sonic identity, to further enhance recall, recognition and equity with audiences across the world.

Becoming the latest global advertiser to invest in sound, Betway has released a sonic logo to deliver the unique feeling of thrill and excitement synonymous with the brand. By launching the sound identity, Betway has won industry attention, being named as ‘Best newcomer’ and ‘One to watch’ in the Top 10 Sonic Brands by marketing guru Mark Ritson.

Developed by specialist sonic branding agency DLMDD in conjunction with Saatchi & Saatchi, the new identity is being rolled out globally across all business divisions including Betway esports, and for use across all consumer touchpoints, activities and markets.

Consumer research from SoundOut, the world leaders in sonic testing, shows the sonic logo delivering strong brand effectiveness metrics for personality (92%), brand appeal (74%), and perception of brand value (77%).

Sascha Darroch-Davies, Co-founder of DLMDD, comments:

“This is a punchy piece of sonic branding. But beyond just a great sonic logo, Betway is a symbol of just how much brand impact can be packed into three seconds of sound. We’re delighted to see it dubbed to be a top 5 sonic identity in the years to come.”

Wes Godwin, Brand Director at Betway said he was: “Elated to see that our new Brand Sonic has been recognised by Mark Ritson as ‘Best newcomer’ and ‘One to watch’. An immense effort by my team and the guys over at DLMDD and Saatchi & Saatchi for getting this delivered to such a high standard.”

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Stake releases ‘It’s All At Stake’ football tournament hero video

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Stake on Monday, 8 June 2026 released its 2026 global football tournament hero video, starring brand ambassadors Sergio Aguero, Patrice Evra, Iker Casillas and Eden Hazard. The ‘It’s All At Stake’ creative is running across YouTube, Instagram and X, with the major tournament a week away.

The video places the four ex-players in short scenes built around football culture. Casillas is shown grabbing the attention of a fellow nightclub guest, Aguero helps a player off the deck in a five-a-side game, Hazard plays a coach, and Evra appears in a tattoo parlour where he inks a customer with the slogan “I love this game”.

Stake said the campaign is part of its wider tournament activity, with ambassadors positioned at the centre of its marketing around the event. The company said the creative is designed to capture the “highs and lows experienced by fans throughout the competition” and includes “humour, nostalgia and the personalities” of the four players.

Stake Director, Jarrod Febbraio said: “The 2026 global football tournament is one of the few sporting events that genuinely captures the attention of fans across every corner of the globe. We wanted to create a campaign that reflects the excitement, anticipation and passion that supporters feel throughout the competition while also bringing together some of football’s most iconic personalities.

“Having Sergio Aguero, Iker Casillas, Eden Hazard and Patrice Evra involved gave us the opportunity to create something entertaining, relatable and unmistakably football. The result is a campaign that celebrates the moments, emotions and conversations that make moments like this such a unique cultural occasion.

“At Stake, we aim to put our millions of customers at the heart of sport’s biggest moments. Whether fans are watching from the stands, at home or with friends, this campaign reinforces what it’s like when it’s all at Stake.”

The company also reiterated its position on responsible gambling, stating it is “committed to ensuring that our customers are educated on our various responsible gambling tools available for use”.

The post Stake releases ‘It’s All At Stake’ football tournament hero video appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Spinomenal releases Story of Alice 2 slot with four-stage Free Spins Journey

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The 5×4 title adds respins, shifting reels and extra Wilds across successive bonus stages hosted by Wonderland characters.

Spinomenal has released Story of Alice 2, its latest slot title set in a Wonderland-themed garden. The game runs on a 5×4 layout and features characters including the White Rabbit, the Mad Hatter, the Caterpillar, the Queen of Hearts and Alice.

In the base game, Wilds substitute for all symbols except the Free Spins symbol, and five on a line pay x300 the bet. The game also includes win multipliers that can appear while the reels are spinning, multiplying wins by x2 or x3.

The main bonus is a four-stage “Free Spins Journey” triggered by three or more full-sized scattered Free Spins symbols. Each retrigger moves players to the next stage, with each stage tied to a different character.

The sequence starts with the White Rabbit’s Winning Symbols Respin, where new winning combinations trigger respins and only the last respin pays. It then moves to the Mad Hatter’s Extra Wilds, adding three to five Wild symbols per spin, followed by the Caterpillar’s Shifting Reels Respin where wins trigger a respin and reels shift down by one row. The final stage is the Queen of Hearts’ Stacked Wilds Respin, where a fully landed stacked Wild on reels one to four triggers a respin; the company says five Wild symbols on a winning line pay x300.

Spinomenal CO-CEO, Omer Henya commented: “We are excited to welcome players back to Wonderland with Story of Alice 2. The Free Spins Journey gives the game a real sense of adventure and progression, and combined with its fantastic visuals, we expect players will be eager to chase the next feature.”

The post Spinomenal releases Story of Alice 2 slot with four-stage Free Spins Journey appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PopOK Gaming partners with Ronaldinho for new slot title Ronaldinho da Sorte

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PopOK Gaming has partnered with footballer Ronaldinho Gaúcho to launch a new online slot, Ronaldinho da Sorte. The supplier said the title is now available for integration and is aimed at the .com market.

PopOK Gaming said the game runs on a 3×3 grid with five paylines and is built around low volatility. The company listed an RTP of 96.19%, a hit frequency of 23.94% and a maximum multiplier of 5,000x.

Speaking about the launch, Ronaldinho said: “It makes me so happy, you know? To see that my football style becomes a game, it makes me really happy. I hope the fans will like it and will have fun and good moments.”

On gameplay, PopOK Gaming said Wild symbols substitute for other symbols, while a randomly triggered bonus feature selects a symbol (excluding Wild) and respins with only the chosen symbol, Wilds or blanks. The supplier added that landed Wilds and chosen symbols lock in place and that a second-chance re-spin is awarded if no symbols land on the first re-spin. PopOK Gaming also flagged Money symbols, multipliers, a dedicated bonus game and a bonus wheel as additional features.

The post PopOK Gaming partners with Ronaldinho for new slot title Ronaldinho da Sorte appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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