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BETWAY PARTNERS WITH DLMDD TO CREATE POWERFUL NEW SONIC IDENTITY TO ENHANCE BRAND RECALL, RECOGNITION AND EQUITY WITH ITS GLOBAL AUDIENCE

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Sonic logo designed to deliver the unique feeling of thrill and excitement synonymous with the Betway brand 

Entertainment and betting brand Betway has partnered with DLMDD to create a powerful new sonic identity, to further enhance recall, recognition and equity with audiences across the world.

Becoming the latest global advertiser to invest in sound, Betway has released a sonic logo to deliver the unique feeling of thrill and excitement synonymous with the brand. By launching the sound identity, Betway has won industry attention, being named as ‘Best newcomer’ and ‘One to watch’ in the Top 10 Sonic Brands by marketing guru Mark Ritson.

Developed by specialist sonic branding agency DLMDD in conjunction with Saatchi & Saatchi, the new identity is being rolled out globally across all business divisions including Betway esports, and for use across all consumer touchpoints, activities and markets.

Consumer research from SoundOut, the world leaders in sonic testing, shows the sonic logo delivering strong brand effectiveness metrics for personality (92%), brand appeal (74%), and perception of brand value (77%).

Sascha Darroch-Davies, Co-founder of DLMDD, comments:

“This is a punchy piece of sonic branding. But beyond just a great sonic logo, Betway is a symbol of just how much brand impact can be packed into three seconds of sound. We’re delighted to see it dubbed to be a top 5 sonic identity in the years to come.”

Wes Godwin, Brand Director at Betway said he was: “Elated to see that our new Brand Sonic has been recognised by Mark Ritson as ‘Best newcomer’ and ‘One to watch’. An immense effort by my team and the guys over at DLMDD and Saatchi & Saatchi for getting this delivered to such a high standard.”

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Ani Kobaldze

REEVO Announces New Partnership with Esoterica Games

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REEVO has announced a new partnership with Esoterica Games, a fast-growing provider of innovative casino content. This collaboration further strengthens REEVO’s aggregation ecosystem, expanding its offering with a diverse portfolio that includes slots, crash games, player-to-player experiences and instant games.

Through this partnership, Esoterica Games’ portfolio is now available on the REEVO aggregation platform, giving operators seamless access to a wide range of creative and flexible gaming experiences through a single integration. The addition of Esoterica Games reinforces REEVO’s commitment to building a platform that delivers both variety and performance across multiple player segments.

For REEVO, this partnership reflects its continued focus on expanding its aggregation platform with forward-thinking studios that bring creativity and innovation to the ecosystem.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Esoterica Games is an exciting step forward for REEVO as we continue to expand our aggregation platform with innovative and diverse content. Their ability to deliver multiple game formats, from slots to crash and P2P experiences, adds real depth to our ecosystem. At REEVO, we focus on giving operators access to content that stands out and performs, and this partnership strengthens our ability to deliver engaging and flexible experiences across different markets.”

Ani Kobaldze, Account Manager at Esoterica Games, said: “We are excited to partner with REEVO and bring our portfolio of innovative games to an even wider audience. This partnership represents an important step in expanding our global reach and delivering high-quality gaming experiences to more operators and players worldwide. By combining our unique portfolio with REEVO’s strong distribution network and commitment to quality, we look forward to creating even greater value for operators and players alike.”

The post REEVO Announces New Partnership with Esoterica Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Betway

Betway Signs Real Madrid Legend Guti as Brand Ambassador

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Betway officially signed Real Madrid legend Jose María Gutiérrez ‘Guti’ as a new brand ambassador for their Spanish market operations.

A true Spanish football legend, Guti came through the Real Madrid youth academy before making his first-team debut in a 4-1 win over Sevilla at The Bernabéu in December 1995. He went on to represent ‘Los Blancos’ 542 times between 1995 & 2010, scoring 77 goals and helping the club to 15 major trophies. He received his first cap for Spain in May 1999 and went on to represent his country on 13 occasions between 1999 and 2005.

Guti left his beloved Real Madrid in 2010, playing one final season for Turkish side Besiktas, before hanging up his boots in 2012. Post-retirement, coaching positions at Real Madrid and Besiktas led to his appointment as manager of Segunda side Almeria in 2019. Since leaving the club the following year, he has gone on to work in TV punditry, becoming a highly respected figure within the Spanish football media.

“Guti joins Betway as one of the greatest legends in Real Madrid’s recent history. He represents loyalty to the colours, excellence, and the purest talent in world football, making him the perfect ambassador for Betway in Spain,” Ignacio Alonso, Marketing Manager for Betway Spain, said.

“I’m excited to join Betway Spain as an ambassador. My time in elite football showed me that quality and commitment are inseparable; today, I’m proud to represent those values with a market leader and share this path with all of you,” Guti said.

The post Betway Signs Real Madrid Legend Guti as Brand Ambassador appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

KSA Tightens Gambling Ad and Betting Rules Ahead of FIFA World Cup

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The Dutch Gaming Authority is intensifying its supervision of advertising and sports betting during the World Cup this summer. Prior to the World Cup, Dutch license holders were specifically reminded by letter of the applicable rules regarding advertising and betting offers.

In the letter, the KSA points out, among other things, the ban on untargeted advertising and sports sponsorship. The KSA also reminds providers that not all types of online betting are permitted in the Netherlands; for example, betting on who receives a yellow card or the first corner kick is not allowed. In the event of violations, the KSA takes immediate enforcement action.

During this period, the KSA is also extra vigilant regarding illegal providers and advertising for illegal offerings: immediate punitive action is being taken in these cases as well. Additionally, during the World Cup, attention is being paid to the risks of sports betting, particularly to raise awareness among young people.

Michel Groothuizen, Chairman of the Board of the Gaming Authority, said: “We saw at the 2022 World Cup and 2024 European Championship that gambling increased. This makes it attractive for companies to attract new players during that period. While I understand this, I strongly urge providers to remain mindful of the protection of young adults and other vulnerable groups, and to adhere to the applicable rules. If we observe that this is not happening, we will take immediate action.”

The post KSA Tightens Gambling Ad and Betting Rules Ahead of FIFA World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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