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Groove extends global range with CT Interactive deal
Platform and aggregator Groove have started 2022 as they finished 2021, making deals and rapidly growing the business, this time with CT Interactive, adding over 190 HTML5 games to the thousands already available on the iGaming platform targeting Tier-1 and other operators.
Well into their second decade as a games developer with a sharp reputation, CT Interactive delivers diverse gaming titles with a wide variety of themes and game mechanics broadening Groove’s platform with a stream of new content for operators and players alike. CT Interactive was the winner of the highly prestigious Online Systems and Solutions Award at the 11th BEGE Expo Annual Awards.
Groove’s latest deal with CT Interactive will see operator and player-favourites such as Lady Emerald, Ice Rubies, Clover Wheel, Win Storm, Queen of Flames, Satyr and Nymph, Enchanted Fruits, Lucky Clover, 20 Star Party, Wizard Blizzard and 40 Treasures, which also features a special jackpot, and more, forming part of the Groove catalogue.
Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, sportsbook, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue. This new arrangement with CT Interactive will add to the depth and diversity of Groove’s content portfolio.
Platform and aggregator Groove is a twin-turbo online casino management system offering extended services to every operator who wants to offer casino games, sportsbooks, bingo and lotteries. It’s based on the GrooveHub, which offers API and instant access to leading suppliers in the iGaming industry and GrooveOn, an easy-to-use multifunctional back-office that powers performance.
GrooveOn, launched earlier this year, has been built to provide an easy-to-use multifunctional back-office that powers performance and will be further expanded to incorporate evolving business intelligence software and analytics, as well as new promotional tools, a studio self-service and additional content to strengthen operator capabilities in global markets.
Lachezar Petrov, CEO at CT Interactive said: “We are delighted to partner with Groove to impact the gaming industry and further extend the reach of our content to new operators and markets. We are delighted to continue the journey to expand our customer base and with Groove we are able to tap into an established operator cluster that offers us significant new business.”
Yahale Meltzer, COO at Groove said: “To have these CT Interactive games available on our platform is a nice way to get the first quarter deals announced. We are sure our operators are always looking to better serve their players with more choice and engaging content, and we strongly believe that CT Interactive games will prove extremely popular in a wide-variety of scenarios and jurisdictions.”
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Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths
Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.
Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.
The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”
Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.
Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.
The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atucha Strategic Advisory
Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth
Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.
The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.
Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.
Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”
Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”
In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.
The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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