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Pronet Gaming takes ICE London 2022 presence to next level

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Sportsbook and casino platform specialist Pronet Gaming is throwing its full weight behind its return to ICE London 2022, substantially increasing the size of its stand ahead of what Chief Commercial Officer Bobby Longhurst has described as an “unmissable opportunity” to meet face-to-face with existing and new clients.

Pronet Gaming is coming back to ExCeL London with a bang, increasing its stand capacity by 340% and adding a second level to the high-tech structure which is situated close to the hall entrance. The top deck will incorporate meeting rooms and a VIP area to give prospects and clients a higher-value experience.

ICE London organiser Clarion is committed to running the show, which will take place from 12-14th April, with Covid-19 having put paid to last year’s scheduled event, and Longhurst feels it is definitely the right call.

“It is a great feeling to be heading back to ExCeL after a two-year absence,” Longhurst said. “We have made such huge strides in terms of growing our business since we were present at the last in-person show, it was a no-brainer to make sure we took out the extra space for 2022 so that we could create an on-stand experience that matches up to those achievements.

“We look forward to welcoming attendees to our stand and can promise that we will be hosting an area that contains a real buzz of activity.”

The core focus of Pronet Gaming’s attention at the event will be on products, covering retail and online sportsbook and casino solutions. A special section of the enlarged 600m2 stand is devoted to the provider’s new managed services solution, Focused, a user-centric service offering top-level management capabilities that enables operators to sharpen their approach to the player experience, while there is again a dedicated area devoted to the retail offering.

Clarion Gaming’s Group Managing Director, Alex Pratt, welcomed Pronet Gaming’s increased presence at the show: “ICE has a long track-record of being the place where the really influential brands in the gaming space meet and where the industry’s game-changing products and services are launched. It’s fantastic to have progressive brands such as Pronet Gaming fully on board and contributing to the unique ICE London experience.

“Having such a significant presence among the 450-strong community of ICE London exhibitors is indicative of the energy and enthusiasm that gaming professionals who will be travelling from throughout the world can expect at ExCeL London in April. ICE is a forward-looking event that’s underpinned by a blend of innovation and a ‘can do’ spirit.

“The road back to in-person events was never going to be straightforward but we are experiencing strong registration numbers and some genuine momentum as April draws closer – all of which resonates with our ‘Together Never Felt So Good’ campaign theme.”

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Welsh great-grandfather wins £291,000 with The Pools

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Liverpool fan Peter celebrating bumper payout thanks to Man Utd’s late 4-4 draw with Bournemouth

A Welsh great-grandfather is celebrating a life-changing £291,000 win with The Pools, after selecting eight score draws, including Manchester United’s 4-4 Premier League December classic with Bournemouth.

Peter, 77 from Pontypridd, has played The Pools for over 40 years and enjoyed a magical Christmas and New Year to remember after securing the lucrative jackpot via his Classic Pools selections last month.

Seven correct selections from a rollercoaster weekend of European football in December saw Peter go into the Monday evening fixture at Old Trafford needing a score draw to land a life-changing sum. A topsy-turvy affair saw eight goals scored, including Eli Junior Kroupi’s 84th-minute equaliser, which brought home the eight-fold coupon.

Peter’s win was the biggest on Classic Pools since September 2024 when a lucky player took home £318,292.

Peter said: “I had selected the eight fixtures, but wasn’t watching the Manchester United game – it wasn’t until I received the phone call the next morning that I realised I’d won! I was shocked, happy, crying – all those emotions at once!

“I’m actually a Liverpool fan, so it’s fair to say we had a good 2025 – lifting the Premier League trophy and then winning on The Pools the week before Christmas. There was certainly plenty of celebrating across the festive period!

“This would be special at any time of year, but especially around Christmas and New Year, it was amazing, it couldn’t be better.”

‘This money means security and happiness for my family’

Peter was diagnosed with a rare spinal disability around 20 years ago, meaning most of his time is spent at his home in South Wales. But having always looked forward to playing The Pools each week, his win now offers his family a bright future.

He added: “The Pools has always been a hobby for me and I look forward to playing every weekend. I was diagnosed with syringomyelia in my 50s, a neurological disorder of the spine, so spend most of my time at home.

“I haven’t been able to travel for a long time, we haven’t been on holiday for a number of years, but I’m hoping we can maybe now book a trip to Spain with all the family.

“I’ve won small amounts with The Pools before, but nothing quite like this! It’s an amazing amount of money for my wife Janet, the children, the grandchildren, and the great-grandchildren too.

“We live in a house, but we can now hope to move into a bungalow, all on one floor, which will help me a lot. This money means happiness and security for my family, which will allow us to plan for the future.”

James Arnold, CEO of The Pools, said: “We’re all about celebrating all wins at The Pools, both big and small, but it’s fair to say one of our customers in Wales pulled off quite the coup with this Classic Pools selection last month.

“Landing eight correct score draws, ending in Manchester United’s memorable 4-4 draw with Bournemouth, has given Peter a life-changing sum, and we’re delighted to see the positive impact the winnings can have both for Peter, his wife Janet and all his family.

“Peter has played with The Pools for more than 40 years, so to see his success one week before Christmas, the same year his beloved Liverpool won the Premier League… it’s fair to say you couldn’t write the script for this one!”


Peter’s winning coupon

Saturday 13th December

  • Telstar v NEC – 2-2
  • Waregem v RAAL La Louviere – 2-2


Sunday 14th December

  • AC Milan v Sassuolo – 2-2
  • Bayern Munich v Mainz – 2-2
  • Freiburg v Borussia Dortmund – 1-1
  • NAC Breda v Utrecht – 1-1
  • Genk v Westerlo – 1-1


Monday 15th December

  • Man Utd v Bournemouth – 4-4

 

The post Welsh great-grandfather wins £291,000 with The Pools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning

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the-exclusive-‘sports-marketing-&-betting-calendar-2026’-by-boomerang-partners-will-help-affiliate-teams-with-strategy-planning

Boomerang Partners has prepared an exclusive, expert guide for sports affiliate teams worldwide. The ‘Sports Marketing & Betting Calendar 2026’ confirms the company’s deep expertise, which places it among the leading sports affiliate programs in the industry, and provides valuable insights.

This detailed study incorporated a large amount of proprietary data from Boomerang Partners’ analytical department, the company’s sponsorship department, and the affiliate managers’ team. Industry trends were analyzed during its preparation, and the fact that 2026 will be a year of sports was taken into account.

Insights, traffic peak predictions, and practical benefits

‘Sports Marketing & Betting Calendar 2026’ is a professional playbook for sports affiliates. For those working with sports traffic, this is a must-have tool for planning campaigns and strategies. Using these insights, affiliate partners can properly assess player behavior, avoid missing seasonal peaks of interest in sports, and choose effective tools for monetization. For ease of study, the guide is divided into several blocks, the main ones being:

  1. The actual sports events calendar for 2026, with top tournaments, traffic peaks for them, and popularity in specific GEOs
  2. Expert insights and analytics for planning pre-, live-, and post-event campaigns
  3. Industry trends for 2026, and how this can be used in work
  4. A Boomerang Partners’ strategic partnership with AC Milan, and what benefit affiliate teams can derive from this
  5. Toolkit for affiliates with practical recommendations on adapting traffic strategies according to the tournament stage.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “We hope this calendar becomes a practical tool for sports affiliate partners when planning 2026, as well as generating interest in deeper strategy development with our involvement in joint projects”.

What can the guide be useful for

Boomerang Partners has prepared ‘Sports Marketing & Betting Calendar 2026’ in such a way that it can bring practical benefit not only to experienced sports affiliates. Those industry representatives who are just starting or would like to begin working in this direction will find the information in the guide maximally practical and in-depth. This data will help affiliate teams:

  • Navigate the sports schedule for 2026
  • Assess the popularity of a particular sport in specific GEOs
  • Not miss traffic peaks
  • Use expert advice for campaign monetization
  • Understand player behavior before, during, and after tournaments
  • Adapt to industry trends and use them in their work
  • Effectively segment audiences by GEO, device, type of traffic, and other parameters, and so on.

Additionally, using the example of cooperation with AC Milan, Boomerang Partners demonstrates how a partnership with such a top Club can bring practical benefits to sports affiliates. This concerns both obtaining exclusive media content from AC Milan and opportunities for monetization through merchandise giveaways, a focus on player-specific online betting markets, and various promotional activities.

A universal toolkit for affiliates

2026 will be rich in sporting events. With the exclusive ‘Sports Marketing & Betting Calendar 2026’, affiliate teams can use expert insights for quality preparation and monetization of their campaigns. Download the guide from the official Boomerang Partners website for free, plan your campaigns like a pro, and catch every traffic peak.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Boomerang Partners

The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning

Published

on

the-exclusive-‘sports-marketing-&-betting-calendar-2026’-by-boomerang-partners-will-help-affiliate-teams-with-strategy-planning

Boomerang Partners has prepared an exclusive, expert guide for sports affiliate teams worldwide. The ‘Sports Marketing & Betting Calendar 2026’ confirms the company’s deep expertise, which places it among the leading sports affiliate programs in the industry, and provides valuable insights.

This detailed study incorporated a large amount of proprietary data from Boomerang Partners’ analytical department, the company’s sponsorship department, and the affiliate managers’ team. Industry trends were analyzed during its preparation, and the fact that 2026 will be a year of sports was taken into account.

Insights, traffic peak predictions, and practical benefits

‘Sports Marketing & Betting Calendar 2026’ is a professional playbook for sports affiliates. For those working with sports traffic, this is a must-have tool for planning campaigns and strategies. Using these insights, affiliate partners can properly assess player behavior, avoid missing seasonal peaks of interest in sports, and choose effective tools for monetization. For ease of study, the guide is divided into several blocks, the main ones being:

  1. The actual sports events calendar for 2026, with top tournaments, traffic peaks for them, and popularity in specific GEOs
  2. Expert insights and analytics for planning pre-, live-, and post-event campaigns
  3. Industry trends for 2026, and how this can be used in work
  4. A Boomerang Partners’ strategic partnership with AC Milan, and what benefit affiliate teams can derive from this
  5. Toolkit for affiliates with practical recommendations on adapting traffic strategies according to the tournament stage.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “We hope this calendar becomes a practical tool for sports affiliate partners when planning 2026, as well as generating interest in deeper strategy development with our involvement in joint projects”.

What can the guide be useful for

Boomerang Partners has prepared ‘Sports Marketing & Betting Calendar 2026’ in such a way that it can bring practical benefit not only to experienced sports affiliates. Those industry representatives who are just starting or would like to begin working in this direction will find the information in the guide maximally practical and in-depth. This data will help affiliate teams:

  • Navigate the sports schedule for 2026
  • Assess the popularity of a particular sport in specific GEOs
  • Not miss traffic peaks
  • Use expert advice for campaign monetization
  • Understand player behavior before, during, and after tournaments
  • Adapt to industry trends and use them in their work
  • Effectively segment audiences by GEO, device, type of traffic, and other parameters, and so on.

Additionally, using the example of cooperation with AC Milan, Boomerang Partners demonstrates how a partnership with such a top Club can bring practical benefits to sports affiliates. This concerns both obtaining exclusive media content from AC Milan and opportunities for monetization through merchandise giveaways, a focus on player-specific online betting markets, and various promotional activities.

A universal toolkit for affiliates

2026 will be rich in sporting events. With the exclusive ‘Sports Marketing & Betting Calendar 2026’, affiliate teams can use expert insights for quality preparation and monetization of their campaigns. Download the guide from the official Boomerang Partners website for free, plan your campaigns like a pro, and catch every traffic peak.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning appeared first on Americas iGaming & Sports Betting News.

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