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European Gaming Congress 2024

Affiliate Industry

PLAYMAKER AND CONTEXTUAL BETTING SOFTWARE PROVIDER METABET ENTER STRATEGIC PARTNERSHIP

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The partnership enhances Playmaker’s affiliate revenue generating capabilities; provides Playmaker’s global audience an enhanced user experience through contextual integration of sports betting information

Playmaker Capital Inc., the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today a strategic partnership with MetaBet, provider of automated and contextual sports betting products, to increase user engagement and integrate conversion tools directly into Playmaker’s sports-focused editorial content.

MetaBet’s betting content automation platform, which includes Game and Prop Tiles, Odds Comparison Tables, Interactive Bet Calculators and more, incorporates affiliate tracking URLs and link outs to sportsbooks’ event pages with integrated betslip functionality. MetaBet’s collection of monetization tools will seamlessly integrate into Playmaker’s sports content, connecting users to sports betting markets and increasing Playmaker’s revenue generation with sports betting operators through a hybrid of affiliate and direct advertising.

Playmaker ranks as the largest regional digital sports media group in Latin America, and the sixth largest digital sports media group across all of the Americas [1]. Playmaker’s portfolio of sports media brands, including Futbol Sites, Yardbarker, and The Nation Network, create and deliver a high volume of sports content to more than 85 million unique users throughout these regions. This partnership combines Playmaker’s audience reach with MetaBet’s integrated and contextual sports betting information to enhance engagement and conversion at scale.

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European Gaming Congress 2024 (Warsaw, Poland)

“We are delighted to be partnering with MetaBet as we continue to execute against our strategy of becoming an affiliate leader in the sports betting and gaming industry,” said Jordan Gnat, Playmaker CEO. “By implementing contextual tools that enable users to access sports betting markets more seamlessly, MetaBet is providing Playmaker with solutions that improve our capability to deliver our ecosystem of highly engaged sports fans to sports betting operators globally.”

“We’re thrilled to work closely with the Playmaker team and provide the audiences of its leading sports media brands with engaging, relevant betting content tools to make informed decisions,” said Benn Gurton, MetaBet Co-Founder. “Our contextual product integrations will provide Playmaker with a set of engagement and monetization tools to drive the highest interaction from its audiences, collect meaningful data, and convert in a financially efficient manner.”

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Affiliate Industry

Gentoo Media reports Q3 2024

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Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

  • Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
  • EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
  • EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
  • EBIT reached €10.0m, with a margin of 33% (32%).
  • Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
  • Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
  • Cash flow from operations will improve post-split, expanding capital allocation options moving forward
  • Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

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SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

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European Gaming Congress 2024 (Warsaw, Poland)

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.

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Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

on

increase-redirect-speed-by-5-times-with-affilka-new-feature

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects,  enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

 

About SOFTSWISS

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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