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Pretty Technical Partners with Flows to Accelerate Delivery

Published

4 years ago

February 17, 2022

Reading Time: 2 minutes

Online gaming solutions provider Pretty Technical has signed an agreement with the industry’s innovation platform, Flows. Pretty Technical’s first project with Flows will be to accelerate the development and release of its upcoming Bonus Engine.

The Bonus Engine is part of Pretty Technical’s Mikado platform, their very own Player Account Management solution. Using Flows’ high performance real-time data processing pipeline Flows builder and no code interface, Pretty Technical is able to work towards a Q2 launch for their new bonus management system.

Pretty Technical is a software development business, technology provider and operational support partner to the gaming and finance industries. Pretty Technical services clients who have a bespoke software design and build requirement (products and platforms), alongside providing technical and operational consultancy and a range of curated in-house products built for regulated industries.

Using Flows enables Pretty Technical to fully utilise Mikado’s real-time transactional core to interact with Flows for behaviour based triggers and events. This will allow the Pretty Technical team to, in the first instance, create a bonus engine that can be individually tailored to each client and new regulation with little effort thanks to Flows no-code builder.

Flows is an agnostic innovation platform that allows partners to quickly and securely integrate agnostically to connect their systems and empower their entire organisation to drive digital delivery. Flows is re-shaping businesses and individuals’ relationship with technology in allowing them to innovate, react at speed and create within a no-code, user friendly interface that can be widely adopted.

Shantal Naidoo, Product Lead at Pretty Technical, said: “Our teams are focused on delivering value fast, whilst maintaining and developing a robust and modular platform. Mikado is the core of our iGaming solution and Flows enables us to not compromise on quality and bonus functionality. We have an ambitious roadmap for Mikado and we are excited to engage with innovative partners to ensure that our offer delivers longevity to our clients.”

James King, CEO at Flows, said: “We’re really excited to have been chosen by Pretty Technical to accelerate their delivery roadmap and support in customising their offering to clients. This agreement very much highlights the versatility of Flows and the breadth of use cases for it within the digital space to be utilised by both great providers like Pretty Technical and operators alike. I believe that Pretty Technical’s approach to clients in customising their engine to suit both the individual as well as the regulatory framework in which that individual operates will make for a very competitive offering.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

5 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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