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Intelitics makes Africa push with KingMakers deal

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Intelitics, the leading performance marketing and analytics platform provider, has been chosen by tier-one African operator, KingMakers, to power the customer acquisition program for its hugely popular BetKing brand.

Under the deal, Intelitics will deliver is data-driven premium product suite and cutting-edge platform which the operator will use to manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking.

The platform and product suite will also allow BetKing’s affiliate partners to access real-time data and analytics as well as flexible pixel tracking. This in turn means they can effectively manage their own campaigns and monitor their effectiveness quickly and easily.

BetKing has emerged as a leading online sportsbook operator across key African markets including Nigeria, Kenya, Ethiopia and will be launching shortly in Ghana. The operator has more than 20,000 betting shops across Nigeria via a network of agents.

The deal with BetKing marks Intelitics’ arrival in the fast-growing African market. To date, it has been mostly focused on the US and Europe where it has built a roster of partners that include some of the biggest operators and affiliates in the business.

Allan PetrilliVP of Sales and Growth at Intelitics, said: “We are proud to have been selected by KingMakers to power the customer acquisition efforts for its incredibly popular BetKing brand as it continues to drive growth across key African markets.

“Our platform has been designed so that it is easy to manage and use for both operators and affiliates, with unrivalled access to real-time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be.

“It is great to have made our debut in Africa with such a prestigious operator partner and we look forward to strengthening our position in the region over the coming months.”

Neil Bothma, CEO at Betking Nigeria, said: “BetKing is one of the fastest-growing sportsbook brands in Africa and we want to ensure that all customer acquisition is being guided by data to ensure we are achieving the absolute best results and ROI.

“In Intelitics we have a platform provider that can deliver this insight in real-time allowing us and our affiliate partners to maximise customer acquisition campaigns. This is a major deal for us, and we look forward to working closely with the Intelitics team.”

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SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign

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SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.

The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.

“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”

SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”

The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.

The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games renews Hollywoodbets Durban July activation partnership

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Provider plans on-site game demos and a new Golden Gallop release on Hollywoodbets later this year.

Booming Games has renewed its activation partnership with Hollywoodbets for the Hollywoodbets Durban July, returning for a second year at the event at Hollywoodbets Greyville Racecourse.

The company said it will run a cowboy-themed stand aligned with the event’s “Country Allure” theme, offering demo versions of games and a branded “Spin and Win” wheel for prizes. Booming Games added that Founder Max Niehusen, Vice President of Product Moritz Blume, and Head of Africa Solomon Godwin will attend.

Ahead of the event, Booming Games said it has been running a nationwide giveaway offering prizes including VIP experiences at the Hollywoodbets Durban July and a soccer shirt signed by Ronaldinho.

The companies also pointed to a broader commercial pipeline, with Booming Games stating that new releases are set to go live on the Hollywoodbets platform later this year. One of those is Golden Gallop Hold and Win Extreme 10,000, which Booming Games described as the latest entry in its Golden Gallop series, featuring a 5×3 grid, 25 fixed paylines, a maximum win potential of 12,000x, and bonus features.

Solomon Godwin, Head of Africa at Booming Games, said: “We are delighted to be partnering with Hollywoodbets for the Hollywoodbets Durban July again this year, and the launch of the latest game in the Golden Gallop series is the perfect way to celebrate. This year’s event also marks two years since we launched in South Africa, one of the world’s fastest growing and most exciting casino gaming markets.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “Booming Games is a key partner for Hollywoodbets, and we are pleased to be building on last year’s collaboration at the Hollywoodbets Durban July. In a crowded market, the quality of Booming Games’ offering and customer-focused approach to game development provides the foundations for a long and fruitful partnership, which we hope will remain strong for many years to come.”

The post Booming Games renews Hollywoodbets Durban July activation partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BGaming signs PlaylogiQ distribution deal to grow Africa reach

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PlaylogiQ will roll out BGaming’s 250+ game catalogue to operators in Nigeria, Kenya, South Africa and Ghana, plus other emerging markets.

BGaming has partnered with African platform provider PlaylogiQ to distribute its iGaming content across the continent via PlaylogiQ’s casino and sportsbook platforms.

Under the deal, PlaylogiQ clients will get access to BGaming’s full portfolio of more than 250 titles, spanning the supplier’s #Casual, #Entertainment, and #Classic ranges. The companies said the rollout will include games such as Burning Chilli X, Fruit Million, and Aviamasters™.

PlaylogiQ provides white-label and turnkey platform solutions for sportsbook and casino operators. The company said it serves operators in Nigeria, Kenya, South Africa, and Ghana, and also works in emerging markets in Latin America and beyond.

Marina Ostrovtsova, CEO at BGaming, said, “The potential of the African market is huge, and we are proud to be able to continue to make our mark on the continent.

PlaylogiQ is one of Africa’s most respected platform providers, and its brands have played a significant role in the growth of the continent’s iGaming industry. They are committed to providing their operators with the highest-quality gaming experiences on the market, and we are excited to have secured this partnership and to begin working together.”

Margherita Giudetti, COO at PlaylogiQ, said, “Africa continues to be one of the most dynamic regions in the global iGaming industry, with player expectations evolving rapidly across different markets. Our partnership with BGaming allows us to further strengthen the content offering available to operators on the Playlogiq platform, combining high-performing games with the localized experiences that players increasingly expect.

We look forward to working closely with the BGaming team and supporting the continued growth of our operator network across Africa and other emerging markets.”

The post BGaming signs PlaylogiQ distribution deal to grow Africa reach appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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