Baltics
Greentube expands presence in Baltic states as Betsson launches Russian language site
Greentube, the NOVOMATIC Interactive division, will see its market-leading slots reach more players across all three Baltic states after partner Betsson launched an additional Russian language site for Lithuanian users.
Betsson Group’s Betsafe brand, which has been offering Greentube’s most popular titles across its brands since 2017, has now added Russian language sites to attract further players in Lithuania, Latvia and Estonia.
In addition, Greentube slots are also available on SuperCasino.ee, a new Pay N Play casino for Estonian players that was launched to supplement Betsafe in August 2021.
The expansion will see classic slots such as Lucky Lady’s Charm™, Sizzling Hot™ and Book of Ra, as well as a host of other new and memorable titles localised for Lithuania’s Russian-speaking population.
Lisa Sandner, Sales & Key Account Manager at Greentube, said: “We’re thrilled to see our varied portfolio of iconic online slots reach players across Lithuania and the rest of the Baltic states. The Greentube brand is synonymous with quality and it’s a real joy to be able to introduce new players to everything we have to offer.”
Kaido Ulejev, Commercial Director CEECA of Betsson Group, said: “Everyone knows just how popular Greentube slots have become over the years. They’re not only a trusted, well-established international brand, but their slots are instantly recognisable and can be considered firm fan favourites.
“It was incredibly important to us that we launched our latest Russian language site for Lithuanian users with the very best games available, and we consider Greentube’s titles to be amongst them.”
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Aurimas Šilys
REEVO Announces Partnership with Betsafe
REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.
Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.
Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.
This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.
Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market
Boonuspart.ee, a leading Estonian portal focused on casino bonuses and online casino comparisons, has acquired Kasiino-boonus.ee, further consolidating its position in the Estonian iGaming affiliate market.
The acquisition brings together two well-established Estonian-language casino resources to enhance content depth, accuracy of comparisons and overall user experience for players seeking up-to-date casino bonuses and reliable information.
Kasiino-boonus.ee has built strong visibility around casino bonus-related search terms in Estonia, while Boonuspart.ee has focused on broader comparisons, editorial content and long-form guides. By combining these strengths, Boonuspart.ee aims to create a more comprehensive and authoritative platform for Estonian players.
“This acquisition supports our long-term strategy of building the most trusted and informative casino bonus resource in Estonia. Kasiino-boonus.ee has a strong legacy in the local market, and we see clear synergies in terms of content, SEO, and player value,” Teemu Pesonen, co-founder of Boonuspart, said.
Following the acquisition, Kasiino-boonus.ee will be gradually integrated into the Boonuspart.ee ecosystem. Existing content will be reviewed, updated and expanded where relevant, with a continued focus on transparency, up-to-date bonus terms and compliance with Estonian regulations.
No changes will be made to player data handling, and no user information is transferred as part of the transaction.
The acquisition reflects a broader trend of consolidation within the European iGaming affiliate sector, as established publishers invest in trusted local brands to strengthen editorial quality and long-term sustainability.
The post Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aurimas Šilys
REEVO Partners with Betsson Lithuania
REEVO has announced a new partnership with Betsson Lithuania, strengthening REEVO’s growing footprint across Europe’s regulated markets and marking an exciting step in the company’s expansion into the Baltics.
Through this collaboration, REEVO will provide its aggregation solution to Betsson Lithuania, enabling the operator to expand its casino offering with access to a wide selection of high-quality third-party content through a single integration. This partnership reinforces REEVO’s mission to simplify content delivery and empower leading operators with an efficient and scalable aggregation ecosystem.
Betsson AB is a global online gambling company operating more than 20 online gaming brands and offering casino, poker, bingo, sportsbook and scratch card products. In Lithuania, Betsson operates under its flagship Betsson brand, delivering a trusted digital entertainment experience to the local market.
For REEVO, this partnership represents another important milestone as the company continues to secure strategic collaborations with top-tier operators across key European territories.
Karl Grech, Head of Business Development at REEVO, said: “Lithuania is an exciting market with huge growth potential, and partnering with Betsson is a strong move forward for REEVO. Betsson is a respected name in the industry with a strong presence in the Baltics, and we’re proud to support their platform through our aggregation solution. This collaboration reflects our continued focus on expanding in regulated markets and delivering a content ecosystem that helps operators strengthen their offering and drive long-term engagement.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, added: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
By launching with Betsson in Lithuania, REEVO continues to build momentum in the region and further expand its international distribution network, offering operators the flexibility and efficiency required to scale quickly in competitive regulated markets.
The post REEVO Partners with Betsson Lithuania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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