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Paddy Power to increase digital betting shop displays in 2022

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Digital age beckons for Paddy Power punters thanks to expanded BoscaSports deal

Digital betting shop displays are becoming commonplace in shops across the UK and Ireland thanks to digital platform provider BoscaSports.

The Dublin-based business’s cutting-edge digital displays will be in more than 40 Flutter owned Paddy Power betting shops in UK and Ireland by the end of 2022.

This BoscaSports service is transforming the LBO and Tote marketplaces with best-in-class technology and real time content that engages customers, with the BoscaSports platform already delivering 5,000+ Tote screens at 84 of the UK & Irelands 86 racecourses.

The retail landscape is emerging from a challenging two years where Covid impacted greatly on customers’ access to shops, with many turning to online platforms to place their bets. Those customers are returning to shops more digitally savvy than before and are increasingly open to new digital experiences in retail.

The 4k in-shop displays feature up-to-the-second live information and Paddy Power pricing on all key sporting events throughout the day, keeping the retail display space live and relevant at all times.

Speaking about the deployment plans, BoscaSports’ Founder & Product Director, Fergal Downey, said: “We’re delighted to be undertaking such a significant further deployment with Paddy Power. They have always led the market in innovation, and this is another example of that. We are looking forward to further developing our product offering with such a forward-thinking operator.”

Simon Charnock, Director of Product at Flutter UK&I, added, “We will be introducing BoscaSport’s digital offering in some new shops and those that are being refitted or retro fitted throughout the year. The shops, which include Manchester’s Piccadilly Plaza, Leeds City Centre and Hammersmith will feature a mix of BoscaSport’s upgraded passive screens and new interactive screens.”

Ben Dowding, Director of Betting at Racecourse Media Group and Director of BoscaSports, added, “Digital betting shop display is just one of the key areas of collaboration RMG are working with Flutter on as part of a long-term strategic agreement announced in late 2021. We are delighted to see the further rollout of BoscaSport’s product in Paddy Power shops throughout 2022, including the deployment of Bosca’s new interactive product.”

The Paddy Power shops will be amongst the first to feature BoscaSports Interactive, a touchscreen solution that offers retail customers access to digital tools previously only available online. Along with the core racing information, it gives access to tools segmented by price, stats, markets, tipsters, and visualised form.

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Awards

Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year

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Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.

EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.

EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.

During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.

The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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business development

Games Valley names Robert Dowling Chief Revenue Officer

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Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.

In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.

Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.

Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”

Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”

The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Merkur Group agrees acquisition of White Hat Studios

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Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.

Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.

White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz™ game series, and the Jackpot Royale™ progressive network.

Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”

Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”

Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.

The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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