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Paddy Power to increase digital betting shop displays in 2022
Digital age beckons for Paddy Power punters thanks to expanded BoscaSports deal
Digital betting shop displays are becoming commonplace in shops across the UK and Ireland thanks to digital platform provider BoscaSports.
The Dublin-based business’s cutting-edge digital displays will be in more than 40 Flutter owned Paddy Power betting shops in UK and Ireland by the end of 2022.
This BoscaSports service is transforming the LBO and Tote marketplaces with best-in-class technology and real time content that engages customers, with the BoscaSports platform already delivering 5,000+ Tote screens at 84 of the UK & Irelands 86 racecourses.
The retail landscape is emerging from a challenging two years where Covid impacted greatly on customers’ access to shops, with many turning to online platforms to place their bets. Those customers are returning to shops more digitally savvy than before and are increasingly open to new digital experiences in retail.
The 4k in-shop displays feature up-to-the-second live information and Paddy Power pricing on all key sporting events throughout the day, keeping the retail display space live and relevant at all times.
Speaking about the deployment plans, BoscaSports’ Founder & Product Director, Fergal Downey, said: “We’re delighted to be undertaking such a significant further deployment with Paddy Power. They have always led the market in innovation, and this is another example of that. We are looking forward to further developing our product offering with such a forward-thinking operator.”
Simon Charnock, Director of Product at Flutter UK&I, added, “We will be introducing BoscaSport’s digital offering in some new shops and those that are being refitted or retro fitted throughout the year. The shops, which include Manchester’s Piccadilly Plaza, Leeds City Centre and Hammersmith will feature a mix of BoscaSport’s upgraded passive screens and new interactive screens.”
Ben Dowding, Director of Betting at Racecourse Media Group and Director of BoscaSports, added, “Digital betting shop display is just one of the key areas of collaboration RMG are working with Flutter on as part of a long-term strategic agreement announced in late 2021. We are delighted to see the further rollout of BoscaSport’s product in Paddy Power shops throughout 2022, including the deployment of Bosca’s new interactive product.”
The Paddy Power shops will be amongst the first to feature BoscaSports Interactive, a touchscreen solution that offers retail customers access to digital tools previously only available online. Along with the core racing information, it gives access to tools segmented by price, stats, markets, tipsters, and visualised form.
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Firecracker Frenzy™ Money Toad™
Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™
Greentube is leading players on a memorable adventure through ancient China with Firecracker Frenzy
Money Toad
, its newest five-reel slot game where rockets and pathways spark exciting action with each spin.
Set against the stunning scenery of China, the game features the mythical Money Toad, leading players through a realm of amazement and wealth.
The Firecracker Frenzy
Trail aspect is central to the gameplay experience and may result in the potent Lock ‘N’ Spin bonus. In this area, players can hit Mystery Rocket symbols that randomly disclose purple, red, or green rockets. Every disclosed rocket might add to its respective trail as players progress towards earning bonus rewards.
When one or more trails are finished, the Lock ‘N’ Spin activates with unique modifiers in effect (Extra Rows, Zone Boost & Coin Boost). By accumulating sufficient coins in the marked areas on the reels, a multiplier beside the area increases certain coin values and boosts a random count of coins on the reels by one or more.
In the Lock ‘N’ Spin bonus, every spot on the grid turns into a separate reel. The feature starts with three spins and resets to three each time a new symbol lands, keeping the action ongoing as Coin symbols, Mystery Coins, Trail Feature symbols, and Jackpot symbols show up.
Jackpots can be won by gathering all matching Jackpot Letter symbols, and at the conclusion of the bonus, all Coin values displayed on the screen are summed up, including any finished jackpots, to yield potentially impressive payouts.
In certain markets, participants can also instantly unlock the Lock ‘N’ Spin bonus through the well-known Bonus Buy feature.
Firecracker Frenzy
Money Toad
represents the newest addition to Greentube’s expanding collection of high-quality slot games, succeeding recent launches like Gorilla Cash
and Enchanted Pegasus
BOOM.
Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Firecracker Frenzy
Money Toad
delivers an exciting blend of mythology, atmosphere and innovative bonus mechanics and features. The slot also boasts visually stunning graphics that perfectly captures the magic of ancient China.
“The Firecracker Frenzy
Trails bring a fresh sense of anticipation to every spin, while the Lock ‘N’ Spin feature offers multiple ways to unlock wins.”
The post Ancient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aurimas Šilys
REEVO Announces Partnership with Betsafe
REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.
Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.
Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.
This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.
Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives
When Meridianbet’s Tanzania operations spoke at the American Chamber of Commerce Appreciation Dinner last week, the presentation opened with a single number: 500.
That’s how many community initiatives the sports entertainment company has completed across Tanzania since 2009. Education programmes. Small business training. Youth sports sponsorship. Public health awareness campaigns. Local infrastructure support.
For a gaming company operating under a NASDAQ-listed parent, sustained community investment at this scale is unusual. The industry has a reputation for extracting value. Meridianbet’s seventeen-year presence in Tanzania tells a different story.
The Social Model
“We’re in the business of friends gathering at local clubs to watch matches, share a drink, and place small stakes on the outcome. The betting is part of the experience. The gathering is the real value,” a company representative said at the event.
The framing matters because it shapes operational decisions. Meridianbet Tanzania, as is the case worldwide, structures its platform to encourage many customers placing small amounts. The alternative would be concentrating revenue among high-stakes players. That model creates problems. Problem gambling. Revenue volatility. Regulatory scrutiny.
Small-stake betting spread across many customers creates different dynamics. Lower risk per individual. More stable revenue. Better alignment with Tanzania’s consumer protection regulations.
The company’s responsible gaming protocols reflect this approach. Early intervention when betting patterns suggest trouble. Support resources in Swahili and English. Limits designed to keep stakes small and entertainment value high.
Community Ambassadors
The scale of Meridianbet’s community programmes drew attention at the AmCham dinner. What got people talking was who runs them.
The company built a network of “community ambassadors.” These are customers who participate in CSR initiatives as partners. They identify needs in their neighbourhoods. They volunteer in education programmes. They mentor local entrepreneurs. They organise school supply drives and coach youth sports teams.
This shifts how corporate social responsibility works. Traditional CSR runs top-down. Companies donate money. Communities receive it. The relationship is transactional.
Meridianbet’s model distributes responsibility. Customers become patrons of community development. The company provides platform and resources. The customers craft the donation policy.
“When a customer helps fund a school program or mentors a young business owner, they’re building their own community. We make it possible,” the representative said.
Seventeen years and 500 initiatives suggest the model works. Whether it scales beyond Tanzania remains to be seen. For now, it appears to have created genuine community ties rather than performative charity.
The Gender Metric
One data point from the presentation got repeated in conversations after the event: 70% of managerial positions across Meridianbet’s African operations are held by women.
The gaming industry globally runs around 30% women in leadership roles. East African businesses average 35%. Meridianbet’s 70% is an outlier.
The company implements a performance-based hiring and promotion. No quotas. Just competence rewarded. Whether that’s the full story or not, the outcome is measurable. Management teams reflect the communities they serve. Diversity intentions are easy to state. Diversity outcomes are harder to deliver. The Company’s numbers show outcome.
Seventeen Years
Tanzania’s gaming market has grown considerably since 2009. Mobile penetration increased. Disposable incomes rose among the middle class. International operators entered. Some stayed. Many left when margins compressed or regulations tightened.
Meridianbet stayed. Seventeen years. 200 employees. Hundreds of local retail partnerships. That longevity suggests the company views Tanzania as infrastructure, not opportunity.
American companies face pressure to demonstrate ESG commitments in emerging markets. Words are easy. Execution is hard. Meridianbet’s Tanzania operations show what seventeen years of execution looks like.
The post Meridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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