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Paddy Power to increase digital betting shop displays in 2022

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Digital age beckons for Paddy Power punters thanks to expanded BoscaSports deal

Digital betting shop displays are becoming commonplace in shops across the UK and Ireland thanks to digital platform provider BoscaSports.

The Dublin-based business’s cutting-edge digital displays will be in more than 40 Flutter owned Paddy Power betting shops in UK and Ireland by the end of 2022.

This BoscaSports service is transforming the LBO and Tote marketplaces with best-in-class technology and real time content that engages customers, with the BoscaSports platform already delivering 5,000+ Tote screens at 84 of the UK & Irelands 86 racecourses.

The retail landscape is emerging from a challenging two years where Covid impacted greatly on customers’ access to shops, with many turning to online platforms to place their bets. Those customers are returning to shops more digitally savvy than before and are increasingly open to new digital experiences in retail.

The 4k in-shop displays feature up-to-the-second live information and Paddy Power pricing on all key sporting events throughout the day, keeping the retail display space live and relevant at all times.

Speaking about the deployment plans, BoscaSports’ Founder & Product Director, Fergal Downey, said: “We’re delighted to be undertaking such a significant further deployment with Paddy Power. They have always led the market in innovation, and this is another example of that. We are looking forward to further developing our product offering with such a forward-thinking operator.”

Simon Charnock, Director of Product at Flutter UK&I, added, “We will be introducing BoscaSport’s digital offering in some new shops and those that are being refitted or retro fitted throughout the year. The shops, which include Manchester’s Piccadilly Plaza, Leeds City Centre and Hammersmith will feature a mix of BoscaSport’s upgraded passive screens and new interactive screens.”

Ben Dowding, Director of Betting at Racecourse Media Group and Director of BoscaSports, added, “Digital betting shop display is just one of the key areas of collaboration RMG are working with Flutter on as part of a long-term strategic agreement announced in late 2021. We are delighted to see the further rollout of BoscaSport’s product in Paddy Power shops throughout 2022, including the deployment of Bosca’s new interactive product.”

The Paddy Power shops will be amongst the first to feature BoscaSports Interactive, a touchscreen solution that offers retail customers access to digital tools previously only available online. Along with the core racing information, it gives access to tools segmented by price, stats, markets, tipsters, and visualised form.

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Basketball Federation of Ukraine

GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball

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In a historic move for Ukrainian sports, the Basketball Federation of Ukraine (FBU) and title sponsor GGBET UA recently hosted Media Slam in Kyiv. This inaugural open media event served as a high-level forum to analyze the regular season results of the GGBET SuperLeague and the recent performances of Ukraine’s men’s and women’s national teams.

Since becoming the league’s title sponsor in January 2026, GGBET UA has prioritized transparency and engagement. The event highlighted a significant milestone: the return of fans to stadiums despite the ongoing challenges of martial law, signaling a resilient recovery for the domestic game.

Highlights and Recognition

The “Media Slam” wasn’t just about statistics; it was a celebration of the sport’s current momentum:

  • MVP Honors: The regular season’s top five players were officially recognized for their outstanding contributions.

  • Kyiv-Basket Victory: The Ukrainian Cup winners received a formal check in honor of their championship win.

  • Market Discussion: Stakeholders engaged in a candid dialogue regarding the increasing competitiveness of the league.

Sergii Mishchenko, CEO of GGBET UA, commented:

“We didn’t get involved in Ukrainian basketball just to have our logo on a banner. This is a systematic approach. We see the increasing interest in basketball and want to be a part of that growth. The tougher the competition, the stronger Ukrainian basketball becomes.”

A Strategic Expansion

Basketball marks a major pillar in GGBET UA’s diversifying sports portfolio. Following high-profile partnerships with FC Dynamo Kyiv, FC Polissya Zhytomyr, and the Usyk vs. Dubois 2 rematch, the brand is now cementing its status as a cornerstone of the Ukrainian basketball ecosystem.

The post GGBET UA and FBU Host “Media Slam”: A Landmark Open Media Event for Ukrainian Basketball appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BiS Awards 2026

EGT and EGT Digital have been honored with the Best VLT Solution prize at the BiS Awards 2026

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EGT, in collaboration with EGT Digital, has been distinguished for their joint video lottery product for Brazil at the prestigious BiS Awards 2026, highlighting excellence in the country’s rapidly growing gaming and betting industry. The companies took the accolade in the Best VLT Solution category at an official ceremony held on April 7 in Sao Paulo as part of the BiS SiGMA South America event.

The award comes in recognition of the successful debut of VLT terminals in the regulated state of Paraíba, where they had their first large-scale installation at the beginning of this year, generating strong player interest and demonstrating impressive results ever since.

In addition, EGT’s VLT product has been approved in a Proof of Concept (PoC) process under the Rio de Janeiro State Lottery, and will soon be available to the gaming audience in this state as well.

The omnichannel solution, delivered jointly by EGT and EGT Digital, provides a complete Video Lottery Terminal (VLT) ecosystem, featuring land-based equipment, a technological platform, and a rich library of gaming content. Developed according to the international standards, it has been adapted to meet the specific requirements of the Brazilian market and its regulatory framework.

Celina Guedes, Regional Director Brazil at EGT, commented: “It is an honor to us to be acknowledged by the BiS Awards competition, which is a benchmark for outstanding achievements in the sector. Our complete omnichannel VLT solution is designed to perform across different industry segments and is about to unleash its enormous potential in the near future. The prize is proof that we are able to fulfil the ever-increasing demands placed on providers and even set new higher standards in the extremely competitive gaming ecosystem in Brazil and the Latin American region as a whole.”

The post EGT and EGT Digital have been honored with the Best VLT Solution prize at the BiS Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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8bit Binks

S8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass

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In a heart-pounding display of tactical precision and mental fortitude, S8UL Esports has been crowned the VALORANT Challengers South Asia (VCSA) 2026 Split 1 Champions. The victory came after an intense five-map Grand Final against Revenant Xspark, where S8UL emerged victorious with a 3-2 scoreline, solidifying their dominance in the regional VCT ecosystem.

With this win, S8UL takes home the lion’s share of the prize pool—INR ₹9,00,000—and sets a high benchmark for the remainder of the 2026 season.

The Road to the Trophy

S8UL’s journey through Split 1 was a testament to their growth following the 2025 season. Their path to the podium included:

  • League Phase Dominance: Consistent performance against seven of South Asia’s elite teams.

  • Semifinal Sweep: A commanding 2-0 victory over Asterisk, showcasing a roster peaking at the perfect moment.

  • The 5-Map Thriller: A back-and-forth Grand Final against Revenant Xspark that tested the limits of both skill and composure.

Strategic Growth and Leadership

The victory highlights the successful vision of Mithul “8bit Binks” Nayak, the driving force behind this revamped roster. Under the leadership of veteran captain Ganesh “SkRossi” Gangadhar, the team displayed evolved coordination and the ability to clutch out decisive rounds under immense pressure.

“Winning Split 1 gives us confidence, but we know the season is long,” said SkRossi. “I’m proud of how the team stayed focused in the crucial moments.”

Impact on the VCT Ecosystem

VCSA Split 1 serves as the critical pathway for South Asian teams to climb into the VALORANT Champions Tour (VCT). By securing the first title of the year, S8UL not only establishes themselves as the team to beat but also positions themselves favorably for international qualification opportunities in Split 2 and beyond.

Animesh ‘Thug’ Agarwal, Co-Founder and CEO of S8UL, noted: “The team showed incredible composure in a high-pressure final. This result is a testament to the work they’ve been putting in behind the scenes. We’ve always believed in this roster.”

The post S8UL Esports Triumphs in VCSA 2026 Split 1: A Grand Final Masterclass appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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