Canada

Retention focus for sports betting brands after Super Bowl LVI

Published

4 years ago

February 11, 2022

Keeping customers active to prevent attrition is key to growth

With the number of U.S. states legalizing online sports betting growing at a fast pace over the last year, online gambling brands will be keen to attract new players ahead of Super Bowl LVI on February 14th. However, customer service experts Enteractive say that retention of new players will be key to maintaining growth in the current gold rush to build a loyal customer base.

“While sportsbook operators are spending large sums on licensing, promotion, marketing, and competitive odds to prompt fast growth as they enter these new markets in the U.S., they must keep a focus on retention of all those hard-won customers,” says Mikael Hansson, founder of Enteractive, a company which provides loyalty and engagement services for the online gambling industry, contacting players on behalf of sports betting brands with more personal one-to-one phone calls.

Following last month’s successful launch of mobile sports gambling services in New York, it’s clear that there’s a large appetite amongst US consumers for the growing number of online sportsbooks. In a YouGov survey from January 2021, almost 20% of Americans said they like to wager on the Super Bowl, with 77% betting purely on the outcome of the game.

In 2022, with so many more states now offering legalized mobile sports betting, sportsbook operators can expect to see increased registrations from new customers around Super Bowl LVI, but while this increased interest is good for business, successful growth will depend upon those new customers remaining active, rather than ‘churning’ after big events like the Super Bowl are over.

“There’s currently a gold rush in the U.S. sports betting market,” adds Hansson, “and the eventual winners will be those brands that engage with their customers and build relationships for the future. Every brand in this sector must keep a clear focus on all aspects of their offering, ensuring that all the hard work in getting to market is not quickly lost to the competition.”

Canada

Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives

Published

1 day ago

February 17, 2026

GamingAmericas.com

rivalry-corp.-announces-significant-reduction-in-operations-and-evaluation-of-strategic-alternatives

Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.

The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.

Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.

The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.

Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.

The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.

Alex Malchenko

Evoplay Strengthens Canadian Presence with BetMGM Partnership

Published

5 days ago

February 13, 2026

GamingAmericas.com

evoplay-strengthens-canadian-presence-with-betmgm-partnership

Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.

The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:

• Hot Triple Sevens

• Hot Volcano

• Gold of Sirens Bonus Buy

• Inner Fire Bonus Buy.

These are games that have already demonstrated strong results across multiple regulated markets.

This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.

Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.

Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”

The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.

Bet Rite

Spintec Expands into Canada with Bet Rite

Published

6 days ago

February 12, 2026

Wladimir P.

spintec-expands-into-canada-with-bet-rite

Spintec is expanding its footprint in North America by partnering with Bet Rite in the Canadian gambling sector. As a prominent developer of electronic table games, Spintec invested significant effort into locating a partner who comprehends the distinctiveness of the Canadian casino industry. Bet Rite is taking on the position of Spintec’s distributor in Canada, leveraging its established reputation and substantial industry knowledge. This collaboration combines global innovation with local expertise in a partnership that is helping Spintec advance its expansion objectives in North America.

Bet Rite’s establishment is rooted in years of industry expertise. The firm focuses on providing top-notch gaming solutions designed specifically for Canadian operators. They aim to provide a sole vendor connection that grants access to numerous top-tier product lines, establishing them as a reliable partner nationwide.

For Spintec, collaborating with a company that prioritizes service, product excellence, and enduring relationships is vital, and Bet Rite is dedicated to prioritizing customer needs. With a solid sales network and a reputation for dependability, their market stance is highly strong.

Through this collaboration, Spintec is guaranteeing that their creative products receive backing from an attentive, community-focused service. The initial product line to be launched in the Canadian market will be Spintec’s premier Charisma line. Charisma’s design, flexibility, innovation, and wide range of product customizations will undoubtedly make it a top seller in Canada as well.

Billy Maclellan, Bet Rite President, says: “Our company has grown by offering best-in-class suppliers the local support that they need. Spintec fits the mold perfectly and together we are well placed to make this partnership a glowing success”

Goran Sovilj, Spintec’s Chief Commercial Officer, agrees: “Bet Rite’s deep understanding of the Canadian market makes this alliance very promising. We are always excited to introduce innovative and exciting products to new markets, especially when our distributors are as experienced and knowledgeable as Bet Rite.”

The post Spintec Expands into Canada with Bet Rite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.