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Stake.com becomes official UFC betting partner in Latin America & Asia

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Stake.com Becomes UFC’s First Betting Partner in Brazil

UFC®, the world’s premier mixed martial arts organization, today announced an expansion of its partnership with Stake.com, the world’s largest cryptocurrency casino and sportsbook.

The new agreement builds upon the partnership UFC and Stake.com announced in 2021, in which Stake.com became UFC’s first-ever Official Betting Partner in Latin America (excluding Brazil) and Asia.  Stake.com will continue as UFC’s Official Betting Partner in those territories and now the partnership will be expanded to include Brazil, the first time UFC has had a betting partner in the country.

UFC has become one of the most recognized brands throughout Latin America, and in particular, Brazil.  The roots of mixed martial arts can be traced back to Brazil, and UFC enjoys enormous popularity in the country, with an estimated 34 million fans.

SPONSORSHIP PARTNERSHIP & BRANDED INTEGRATIONS

As an Official Betting Partner of UFC, Stake.com will receive a wide-range of integrations into key UFC assets.  Stake.com will have a branded presence inside UFC’s world-famous Octagon® during select Pay-Per-View and Fight Night events each year, and Stake.com will be the presenting sponsor of UFC’s regularly scheduled Pay-Per-View event hosted in Brazil.  UFC and Stake.com will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, and the two brands will work together to create exclusive promotions and VIP experiences for fans.

UFC ATHLETE BRAND AMBASSADOR PROGRAM

The agreement also provides for an annual Brand Ambassador fund that will offer significant paid marketing opportunities to participating UFC athletes.

“Stake.com has been a great partner this past year, and we’re thrilled to continue the relationship,” said UFC Vice President of Global Partnerships Nick Smith.  “With sports betting becoming more widely accessible, we have added Brazil, a very important emerging gaming market, to a far-reaching collaboration that already included key regions within Latin America and Asia.  We look forward to working with Stake.com to continue to offer a unique way for fans to experience the action and excitement of UFC through Stake.com’s innovative and emerging gaming platform.”

“We’re more than pleased to renew our partnership with UFC for 2022, after a huge 2021,” said Mladen Vuckovic, CEO, Stake.com.  “Our relationship with UFC is only getting stronger, and we cannot wait to welcome UFC fans from all around the world onto our platform.  Our current player base relished the partnership, making the most of VIP experiences and exclusive content to bring them an experience with one of the biggest sporting organisations in the world. This is something they cannot find anywhere else.”

UFC and Stake.com will present new and exclusive digital and social content this week leading to the highly anticipated UFC® 271: ADESANYA vs. WHITTAKER 2 on Saturday, Feb. 12 at Toyota Center in Houston, Texas.  UFC middleweight champion Israel Adesanya, Stake.com’s primary UFC athlete ambassador, will defend his title against the man he beat in 2019 to capture the championship, No. 1 contender Robert Whittaker.

Established in 2017, Stake.com is one of the fastest growing betting brands in global history, offering an unrivaled online crypto gaming experience for its users.

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Himalayan Harmony Group Unveils Partnership with Some of Nepal’s Most Trusted Online Casino Brands

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Himalayan Harmony Group, one of the largest and most trusted gaming communities in Nepal, is excited to announce its recent partnerships with some of Nepal’s most trusted online casino brands, including 8MBets, eSewa12, MJ88, and Magar33.

Over the years, Himalayan Harmony Group has built a massive community through its reliability, accurate information, and commitment to providing a safe gaming experience. The new exclusive partnerships with the internationally acclaimed platforms offer members an exceptional online gaming experience featuring numerous exciting features, a user-friendly interface, and unlimited free bonuses.

“We’ve partnered with popular Nepalese superstars and developed a wide range of favorite local casino games tailored to Nepali players,” said a spokesperson for Himalayan Harmony Group. “Together, we welcome all players and affiliates to join our growing community built on fairness, security, and responsible gaming.”

With daily game updates, live results, exclusive offers, and a secure platform that promotes responsible gaming, Himalayan Harmony Group delivers a safe, modern, and bonus-packed gaming experience, offering players a whole new world of gaming.

The online casino brands partnered with Himalayan Harmony Group include:

8MBets Casino8MBets Online Casino Nepal is a leading online casino platform and app in Nepal for 2025. With a wide range of games, including slots, cricket, crash games, eSports, sports betting, live casino, card games, and fishing games, and a focus on maintaining a safe and transparent platform, 8MBets Online Casino Nepal ensures that user enjoyment is its top priority.

eSewa12 Casino: eSewa12 is an online casino website in Nepal, offering local players access to a variety of trusted real money games, including slots, live casino, sports betting, cricket betting, and eSports, as well as a range of lucrative bonuses and promotions.

Magar33 Casino: Magar33 Online Casino Nepal is a leading online casino platform and app in Nepal. With a commitment to user safety and convenience, Magar33 Online Casino Nepal makes sure that every spin, card draw, or bet is real and fun.

MJ88 CasinoMJ88 Casino Nepal is a new and vibrant online gaming and gambling platform that has been expanded from the renowned MJ88.cloud brand. With a focus on fairness, integrity, and innovation, MJ88 offers the Nepalese market a seamless and enjoyable gaming experience.

“Whether you’re looking for real-money entertainment or seeking collaboration opportunities with Nepal’s leading iGaming brands, the Himalayan Harmony Group is your gateway to success,” added the spokesperson for the platform.

Himalayan Harmony Group invites individuals to browse its website to discover the largest and most trusted gaming community in Nepal today.

The post Himalayan Harmony Group Unveils Partnership with Some of Nepal’s Most Trusted Online Casino Brands appeared first on European Gaming Industry News.

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PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS

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Omni-channel turnkey provider Pronet Gaming is the first internationally-licensed B2B company in the gaming sector to establish an SCBPO-accredited operation in the Philippines via Claymore Solutions.

Claymore Solutions is accredited by the Philippine Amusement and Gaming Corporation (PAGCOR) as a Special Class BPO (SCPBO), which authorises them to provide employer of record & serviced office space to internationally licenced gaming operators enabling them to establish operations in the Philippines without taking bets or payments.

Pronet Gaming will now build out IT and Trading teams in Manila, further strengthening its operational presence and technical capabilities in the region.

Pronet Gaming CEO Alex Leese said: “Establishing an SCBPO-accredited presence in the Philippines is a milestone that aligns perfectly with our long-term strategy of expanding our footprint in Asia, in a fully compliant way. We’re happy to have made this possible through the collaboration and support of our trusted partner, Claymore Solutions.”

Paul Fox, Chairman and Co-Founder of Claymore Solutions, said: “We’re honoured to be working with Pronet Gaming, providing EoR and serviced office space solutions for their operations which underlines the quality of local staff and further boosts the Filipino economy.”

PAGCOR Chairman Al Tengco commented: “We’re delighted to have B2B operators such as Pronet Gaming establish their Trading and IT operations here through Claymore Solutions. I hope that more companies follow given the wealth of readily available Filipino talent in this sector.”

Claymore will announce additional client partnerships in the near future.

The post PRONET GAMING BECOMES FIRST B2B OPERATOR TO ESTABLISH SCBPO ACCREDITED OPERATION IN THE PHILIPPINES VIA CLAYMORE SOLUTIONS appeared first on European Gaming Industry News.

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2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China

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The 2025 Esports Innovation and Communication Seminar, supported by the China Media Group (CMG) National Institute for Esports Development and hosted by CCTV Animation Group Co., Ltd., was held on October 17, 2025, in Mudanjiang, China. The event gathered experts, academics and industry leaders from China’s esports community, as well as participants from Europe, the Middle East, Southeast Asia and other parts of the world.

Through roundtable discussions and keynote addresses, the seminar explored key topics such as:

• “Breaking Barriers, Thriving Together: How Gen Z is Shaping and Growing Within Esports Culture”

• “Digital Bridges, Global Synergy: Esports as a New Platform for Cross-Cultural Exchange and Collaboration”

• “AI-Driven Innovation, Gear Revolution: Unlocking New Opportunities for the Sports Industry Through Esports”

Discussions at the event connected with concrete developments in China’s esports sector over the past year. China has hosted a growing slate of international tournaments, with three major esports competitions for League of Legends, Honor of Kings and CS2 scheduled to take place in the country in November.

The League of Legends 2025 World Championship traveled through Beijing and Shanghai before concluding in Chengdu on November 9. Global audiences saw a broadcast package featuring iconic sites such as the Great Wall alongside Shanghai’s city lights and Chengdu’s local culture, offering esports fans worldwide a multifaceted look at contemporary China.

Inspired, jungler for the LTA region’s top-seeded team FLY, shared in an interview, “My experience in China has been great, and I’m eager to see which teams we will compete against at Worlds.”

Such enthusiasm from international players is matched by the energy of Chinese fans. After a match at the League of Legends 2025 World Championship, South Korean competitor Chovy noted, “There were many Chinese fans in the arena cheering us on—we are truly thankful.”

This spirit of support, focused on performance rather than outcome, reflects the openness and professionalism of local esports audiences—an expression of cultural confidence. That confidence leaves a strong impression on global participants.

Brazilian player lux remarked in a June media interview, “Whenever I’m asked which city is my favorite, I always say Shanghai. It’s incredible. The fans are amazing, and so are the events.”

China’s capacity for hosting high-caliber esports events has also drawn international recognition. After attending this year’s KPL Grand Finals, German commentator Danny Engels said, “The production level is world-class. The stage screens are unique, and attention to detail is evident throughout.”

As esports continues to grow in global influence, these events convey not only competition, but also culture, image and values.

The post 2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China appeared first on European Gaming Industry News.

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