Cryptocurrency
Sportsbet.io brings sports legends to life with Direct Human Messaging technology
Leading crypto-first sports betting brand Sportsbet.io is bringing sporting legends including Aussie cricketer Brett Lee, Brazilian World Cup winner Denilson and the ‘Romford Pelé’ Ray Parlour to life thanks to pioneering Direct Human Messaging from 2mee.
2mee’s technology will change the game for Sportsbet.io users by replacing onsite notifications with the virtual legends sent as ‘Holograms’, who will deliver offers and other relevant information to players in a playful and exciting manner.
Joe McCallum, head of sportsbook at Sportsbet.io, said: “Thanks to 2mee, we can bring Sportsbet.io ambassadors to life for our users around the world. Instead of standard notifications, Sportsbet.io players now receive personal offers and updates from sporting legends including Brett Lee and Denilson. This is what we mean when we talk about putting our customers at the centre of the universe.”
James Riley, CEO at 2mee, said: “2mee has successfully developed a patented next-generation communications technology that actually sends people as messages across app and web channels. Technology should empower human experiences and deliver unparalleled, authentic connectivity between brands and their audiences, 2mee does just that! This is especially true in such a noisy digital marketplace where even the top brands are often resigned to driving high-volume communications tactics for low margin returns.
In a short period, we have seen our clients significantly raise their engagement levels, lower their acquisition costs, while driving up loyalty and retention, with Sportsbet.io being a prime example of what you can achieve when you rebalance human connection with technology. SportsBet.io is a brand which understands that dynamic and it is fantastic to be working with such a forward-thinking team.
Sportsbet.io is the first crypto operator to integrate hologram notifications to it’s core CRM strategy by using brand ambassadors such as cricket legend Brett Lee, former sumo wrestler Baruto, and football legends like Ray Parlour and Matt Le Tissier to offer fully personalised and timely offers based on individual gameplay.
2mee’s breakthrough Human Messaging technology sends people as messages and places them in the familiar context of a phone or website. The hologram’s authentic feel can dominate the screen and deliver anything from bonuses to important updates.
Since deploying the Hologram messaging service on the company’s website, Sportsbet.io has seen incredible levels of engagement from their customers – averaging 51% CTR, way above industry standards.
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Cryptocurrency
REEVO Announces Partnership with Deuces
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REEVO has announced a new partnership with Deuces, the leading crypto rewards platform offering Slots, Live Casino and Sportsbook experiences. This collaboration marks another exciting step in REEVO’s global growth strategy, expanding its reach into the fast-evolving world of crypto gaming and digital entertainment.
Through this partnership, REEVO’s portfolio of innovative and high-performing games will now be available on Deuces, giving players access to a wide selection of REEVO’s most engaging and top-quality titles. The collaboration combines Deuces cutting-edge blockchain technology and player reward system with REEVO’s proven expertise in content creation and aggregation.
Together, REEVO and Deuces will redefine the player experience, delivering speed, variety and excitement through a seamless, tech-driven ecosystem that rewards engagement like never before.
Karl Grech, Head of Business Development at REEVO, said: “Partnering with Deuces represents an exciting step into the crypto gaming space for REEVO. We’re joining forces with a brand that shares our forward-thinking approach to technology, entertainment, and player satisfaction. This collaboration is about creating new possibilities, connecting innovation with opportunity, and ensuring our games reach new audiences in dynamic and rewarding ways.”
Lucas Lima, Chief Marketing Officer at Deuces, said: “We are delighted to join forces with REEVO, bringing together our shared vision for innovation and player entertainment. This partnership will drive new levels of engagement, speed of delivery, and market reach for both organisations.”
The post REEVO Announces Partnership with Deuces appeared first on European Gaming Industry News.
BC.GAME
BC.GAME Wins “Best Crypto Casino” at SiGMA Central Europe Awards 2025
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Global crypto entertainment brand BC.GAME has been named “Best Crypto Casino 2025” at the SiGMA Central Europe B2C Awards, held this year in Rome. The result has been published via SiGMA’s official channels and industry media, with BC.GAME listed among the winners in the cryptocasino operator category.
As part of the SiGMA Central Europe 2025 event in early November, the B2C Awards focused on operators that have shown notable performance in online entertainment and sports betting over the past year. The “Best CryptoCasino 2025” category is specifically dedicated to platforms built around crypto assets as a core feature of their offering.
According to award-related communications and public review sources, BC.GAME’s recognition is linked to its integration of crypto payments, multi-vertical product line-up and ongoing development in Web3-oriented use cases. Several third-party reviews have highlighted BC.GAME as a representative example of a platform that supports multiple cryptocurrencies, combines casino and sports content, and designs features with on-chain users in mind.
BC.GAME noted that the award serves as a form of interim feedback on the platform’s long-term commitment to the crypto segment. The company plans to continue improving the user experience around crypto payments, cross-device product performance and content operations, while expanding sports and esports-related partnerships in markets where such activities are permitted by local regulation.
As a crypto-native operator, BC.GAME incorporates mechanisms such as provably fair verification into its product design and combines these with a native token and promotional structures to deliver an integrated casino and sports experience for crypto community users. With continued nominations and awards within the SiGMA framework and other international programmes, BC.GAME is increasingly regarded as a long-term player in the crypto entertainment vertical.
The post BC.GAME Wins “Best Crypto Casino” at SiGMA Central Europe Awards 2025 appeared first on European Gaming Industry News.
Compliance Updates
Romania Bans Polymarket Over Illegal Cryptocurrency Betting Activities
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Romania’s National Office for Gambling (ONJN) has officially blacklisted Polymarket, a prominent prediction market that allows users to bet on future events, citing its operation as an unlicensed gambling platform. The decision comes amid heightened concerns over crypto-based betting during recent election cycles, where Polymarket reportedly saw trading volumes surpassing $600 million.
ONJN asserts that Polymarket’s “counterpart betting” model – where users wager against each other on future outcomes – falls squarely within the scope of Romanian gambling regulations. The regulator clarified that regardless of whether bets are placed using fiat currency or cryptocurrencies, they are legal gambling activities that require appropriate licensing. ONJN President Vlad-Cristian Soare emphasised that the issue is about compliance with the law, not technology, stating, “It’s about the law, not the platform’s blockchain foundation.”
Although Polymarket promotes itself as an “event trading” platform, ONJN concluded that its operational structure – where users place bets on the outcomes of unpredictable events and the platform earns commissions – meets the legal criteria of gambling. Consequently, Romanian internet providers are now mandated to block access to the platform.
The post Romania Bans Polymarket Over Illegal Cryptocurrency Betting Activities appeared first on European Gaming Industry News.
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