Leading crypto-first sports betting brand Sportsbet.io is bringing sporting legends including Aussie cricketer Brett Lee, Brazilian World Cup winner Denilson and the ‘Romford Pelé’ Ray Parlour to life thanks to pioneering Direct Human Messaging from 2mee.

2mee’s technology will change the game for Sportsbet.io users by replacing onsite notifications with the virtual legends sent as ‘Holograms’, who will deliver offers and other relevant information to players in a playful and exciting manner.

Joe McCallum, head of sportsbook at Sportsbet.io, said: “Thanks to 2mee, we can bring Sportsbet.io ambassadors to life for our users around the world. Instead of standard notifications, Sportsbet.io players now receive personal offers and updates from sporting legends including Brett Lee and Denilson. This is what we mean when we talk about putting our customers at the centre of the universe.”

James Riley, CEO at 2mee, said: “2mee has successfully developed a patented next-generation communications technology that actually sends people as messages across app and web channels. Technology should empower human experiences and deliver unparalleled, authentic connectivity between brands and their audiences, 2mee does just that! This is especially true in such a noisy digital marketplace where even the top brands are often resigned to driving high-volume communications tactics for low margin returns.

In a short period, we have seen our clients significantly raise their engagement levels, lower their acquisition costs, while driving up loyalty and retention, with Sportsbet.io being a prime example of what you can achieve when you rebalance human connection with technology. SportsBet.io is a brand which understands that dynamic and it is fantastic to be working with such a forward-thinking team.

Sportsbet.io is the first crypto operator to integrate hologram notifications to it’s core CRM strategy by using brand ambassadors such as cricket legend Brett Lee, former sumo wrestler Baruto, and football legends like Ray Parlour and Matt Le Tissier to offer fully personalised and timely offers based on individual gameplay.

2mee’s breakthrough Human Messaging technology sends people as messages and places them in the familiar context of a phone or website. The hologram’s authentic feel can dominate the screen and deliver anything from bonuses to important updates.

Since deploying the Hologram messaging service on the company’s website, Sportsbet.io has seen incredible levels of engagement from their customers – averaging 51% CTR, way above industry standards.