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FIFA World Cup Qatar 2022™ Official Hospitality Packages Set to Go on Sale in Nigeria

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MATCH Hospitality has confirmed that leading sports management and marketing agency, Integral, has been appointed as its Sales Agent in Nigeria for the sale of the Official Hospitality Programme of the FIFA World Cup Qatar 2022™.

MATCH Hospitality is the global rights holder and the only company appointed by FIFA to exclusively promote and sell, either directly or via a network of sales agents, official commercial hospitality packages for the FIFA World Cup 2022™, including guaranteed match tickets. MATCH Hospitality has successfully operated the FIFA Commercial Hospitality Programmes for the previous three editions of the FIFA World Cup™ and FIFA Confederations Cup in South Africa, Brazil and Russia, and of the FIFA Women’s World Cup™ in Germany, Canada and, most recently, France.

JAIME BYROM, Executive Chairman of MATCH Hospitality, said: “Qatar promises to deliver an amazing tournament that will capitalise on its principal attributes; the close proximity of its eight venues which are all located in or within short driving distance of Doha, and a fascinating region with unique attractions, spectacular state-of-the-art stadiums, and traditional Arabic hospitality. MATCH Hospitality strongly believes in the unique potential of the FIFA World Cup Qatar 2022 Official Hospitality Programme and in our ability to deliver truly ground-breaking and unprecedented sales globally. Our Sales Agents will be key to our success, and I am delighted to announce our decision to continue our long-standing collaboration with Integral in an exciting new chapter in our long-standing relationship.

I have no doubt that Integral will help deliver the best possible results for the FIFA World Cup Qatar 2022 and open the door to a Nigerian market ready for the extraordinary experiences promised by what will be an exceptional FIFA World Cup.”

DEOLU LAMIKANRA, Associate Director at Integral and Chief Revenue Officer added: “Integral is honoured to act as the Exclusive Sales Agent for the FIFA World Cup Qatar 2022 Official Hospitality Programme in Nigeria. Thanks to this agreement, our company will bring this territory a lot closer to the most coveted football competition in the world, offering fans a unique opportunity to purchase ticket-inclusive hospitality packages for the FIFA World Cup Qatar 2022.”

Integral will also offer various services in conjunction with the hospitality packages, including flights, accommodation, end-to-end transportation and social experiences unique to this edition of the FIFA World Cup™.

MICHAEL KELLY, Chief Revenue Officer of MATCH Hospitality, said: “As part of our global tender process launched in February 2020, we have received proposals from most of the key territories from where we anticipate high demand for the Official Hospitality Programme for the FIFA World Cup Qatar 2022.  We have been most encouraged by the remarkable global response, which has further cemented our belief that despite the unprecedented events of recent months, there remains unwavering enthusiasm and interest in the FIFA World Cup Qatar 2022 Official Hospitality Programme. Nigeria represents an important territory within our overall strategic sales operations for the FIFA Hospitality Programme and, working in partnership with Integral, we are extremely optimistic about its sales potential.”

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Africa

WorldGaming Enters into Partnership with African iGaming Alliance

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WorldGaming has entered into a partnership with the African iGaming Alliance. The first major initiative delivered through the partnership will be the launch of the Africa Summit at iGB L!VE London, taking place on July 1. The business-critical Summit brings together African regulators, international operators, suppliers and industry stakeholders to explore market development and market entry, regulatory cooperation, investment opportunities and sustainable growth across the continent.

Sponsored by SmartSoft Gaming, the Africa Summit will bring together local regulators and operators for direct insight into the regulatory priorities, commercial opportunities and market dynamics shaping gaming in African markets.

Peter Emolemo Kesitilwe, former Botswana gambling regulator and CEO of the African iGaming Alliance, said the partnership would help position African markets to play a more active role in shaping the global gaming conversation.

“Africa is one of the most dynamic and strategically important regions in global gaming. Through our partnership with WorldGaming, we want to ensure African regulators, policymakers and industry leaders are not just part of the global conversation, but helping to shape it.

“The Africa Summit at iGB L!VE will be the first expression of that partnership, creating a platform for practical collaboration, knowledge exchange and sustainable market growth.”

Stuart Hunter, Managing Director of WorldGaming, said the partnership reflected the company’s commitment to supporting operators and suppliers looking to understand and enter high-growth markets.

“We are delighted to be working with the African iGaming Alliance to launch the Africa Summit at iGB L!VE.

“Africa represents one of the most important growth opportunities in global gaming, but success depends on market knowledge, regulatory understanding and trusted local engagement. The Summit has been created to give delegates exactly that.”

The Africa Summit agenda will cover a wide range of business-critical topics including regulatory cooperation, growth through best practice, the future of taxation, adapting global products for local audiences, sports betting, responsible gaming, player protection and integrity, AML, mobile money, KYC and player acquisition.

The programme will also include region-specific roundtables focused on markets across west, east and southern Africa.

The post WorldGaming Enters into Partnership with African iGaming Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Tech Summit Africa convenes regulators and operators in Nairobi

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Gaming Tech Summit Africa (GTSA) brought regulators, policymakers and gaming industry stakeholders to Nairobi on 4 June for its third edition, hosted at the Argyle Grand Hotel.

Organisers positioned the event around the theme “Building Africa’s Sustainable & Scalable Gaming Tech Industry,” with agenda focus areas including taxation, consumer protection, enforcement against illegal operators, and the role of digital payments in fast-growing online betting and gaming markets.

The press release cited market projections that Africa’s online betting and gaming sector could grow from an estimated US$12.7 billion in 2026 to US$19.4 billion by 2030, framing the sector as increasingly relevant to public revenue, investor confidence and regulatory consistency across jurisdictions.

Kenya’s hosting role was highlighted as a key context point, with organisers pointing to its status as a major gaming and digital payments market. The summit also said it was officially endorsed by the Gambling Regulatory Authority of Kenya.

“Africa’s gaming industry has reached a stage where growth must be matched by responsibility, structure and long-term thinking,” said David Moshi,Managing Director at Velex Advisory. “The value of this summit lies in bringing the right people into one room to have honest conversations about where the industry is headed and what must be done to build a stronger foundation. Our ambition goes beyond hosting a successful summit; it is to support a more connected, transparent and sustainable gaming ecosystem across Africa.”

Companies named as participants included Afitech, 1xBet, BetConstruct, SharpVision, Aviator, BMM Testlabs and Evidentia AI, among others.

The post Gaming Tech Summit Africa convenes regulators and operators in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Realms expands into three African markets via SportyBet partnership

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Gaming Realms, the originator of the distinctive Slingo format, has expanded its presence in Africa by partnering with SportyBet in Nigeria, Kenya, and Ghana, only weeks following its market launch in South Africa.

Players in the area of the top operator can now explore a wide range of Slingo games, featuring popular titles like Slingo Sweet Bonanza, Slingo Day of the Dab, and Slingo Xxxtreme. The legendary product has demonstrated widespread attraction worldwide, delivering a distinct experience that fuses the thrill of slots with tactical elements.

The operator belongs to Sporty Group, a global media and entertainment firm that possesses licenses to provide betting and online casino offerings in various regulated African areas.

Entering the three newly regulated markets marks a significant accomplishment for Gaming Realms, with Africa being a crucial growth region for the provider that has quickly expanded its footprint in Europe and North America in the past year. The newest expansion comes after a recent market launch in South Africa, with the company planning to grow further in the African region soon.

Laura Norton, Account Manager at Gaming Realms, said: “Entering three new African markets at once together with SportyBet is a fantastic achievement for the Gaming Realms team.

“We are encouraged by the initial performance and are confident our unique content is appealing to SportyBet’s local customers and look forward to a successful partnership.”

Joey Hurtado, Director of Casino at SportyBet, said: “Being the first operator to introduce Gaming Realms’ content in three of our core African markets is a real coup.

“Their product offering provides something truly different and this collaboration helps us deliver on our promise to offer our customers a best-in-class entertainment experience.”

The post Gaming Realms expands into three African markets via SportyBet partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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