Africa
FIFA World Cup Qatar 2022™ Official Hospitality Packages Set to Go on Sale in Nigeria
MATCH Hospitality has confirmed that leading sports management and marketing agency, Integral, has been appointed as its Sales Agent in Nigeria for the sale of the Official Hospitality Programme of the FIFA World Cup Qatar 2022™.
MATCH Hospitality is the global rights holder and the only company appointed by FIFA to exclusively promote and sell, either directly or via a network of sales agents, official commercial hospitality packages for the FIFA World Cup 2022™, including guaranteed match tickets. MATCH Hospitality has successfully operated the FIFA Commercial Hospitality Programmes for the previous three editions of the FIFA World Cup™ and FIFA Confederations Cup in South Africa, Brazil and Russia, and of the FIFA Women’s World Cup™ in Germany, Canada and, most recently, France.
JAIME BYROM, Executive Chairman of MATCH Hospitality, said: “Qatar promises to deliver an amazing tournament that will capitalise on its principal attributes; the close proximity of its eight venues which are all located in or within short driving distance of Doha, and a fascinating region with unique attractions, spectacular state-of-the-art stadiums, and traditional Arabic hospitality. MATCH Hospitality strongly believes in the unique potential of the FIFA World Cup Qatar 2022 Official Hospitality Programme and in our ability to deliver truly ground-breaking and unprecedented sales globally. Our Sales Agents will be key to our success, and I am delighted to announce our decision to continue our long-standing collaboration with Integral in an exciting new chapter in our long-standing relationship.
I have no doubt that Integral will help deliver the best possible results for the FIFA World Cup Qatar 2022 and open the door to a Nigerian market ready for the extraordinary experiences promised by what will be an exceptional FIFA World Cup.”
DEOLU LAMIKANRA, Associate Director at Integral and Chief Revenue Officer added: “Integral is honoured to act as the Exclusive Sales Agent for the FIFA World Cup Qatar 2022 Official Hospitality Programme in Nigeria. Thanks to this agreement, our company will bring this territory a lot closer to the most coveted football competition in the world, offering fans a unique opportunity to purchase ticket-inclusive hospitality packages for the FIFA World Cup Qatar 2022.”
Integral will also offer various services in conjunction with the hospitality packages, including flights, accommodation, end-to-end transportation and social experiences unique to this edition of the FIFA World Cup™.
MICHAEL KELLY, Chief Revenue Officer of MATCH Hospitality, said: “As part of our global tender process launched in February 2020, we have received proposals from most of the key territories from where we anticipate high demand for the Official Hospitality Programme for the FIFA World Cup Qatar 2022. We have been most encouraged by the remarkable global response, which has further cemented our belief that despite the unprecedented events of recent months, there remains unwavering enthusiasm and interest in the FIFA World Cup Qatar 2022 Official Hospitality Programme. Nigeria represents an important territory within our overall strategic sales operations for the FIFA Hospitality Programme and, working in partnership with Integral, we are extremely optimistic about its sales potential.”
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Africa
Incentive Games launches Mega Flight and Velocity with Hollywoodbets
Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.
The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”
Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”
The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Broadway Platform secures LSLGA B2B supplier licence for Nigeria
Broadway Platform has been granted a B2B supplier licence by the Lagos State Lotteries and Gaming Authority (LSLGA), allowing the company to provide technology services to licensed operators in Lagos State and the wider Nigerian market.
The approval covers Broadway Platform’s product suite, including casino and sportsbook infrastructure, payments, CRM, risk management, affiliate tools and back-office systems, according to the company.
The licence also extends to BroadHub, described as SPRIBE’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer content from more than 120 providers.
Giorgi Samkharadze, Director of Broadway Platform, said: “Gaining our LSLGA supplier licence is an important step in our commitment to operating within robust local regulatory frameworks. Nigeria represents a key growth market for us, and this approval ensures our partners can operate with full confidence in the compliance and integrity of their platform infrastructure.”
The post Broadway Platform secures LSLGA B2B supplier licence for Nigeria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi
Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.
TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.
The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.
TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.
The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.
Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’
The post TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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