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FIFA World Cup Qatar 2022™ Official Hospitality Packages Set to Go on Sale in Nigeria

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MATCH Hospitality has confirmed that leading sports management and marketing agency, Integral, has been appointed as its Sales Agent in Nigeria for the sale of the Official Hospitality Programme of the FIFA World Cup Qatar 2022™.

MATCH Hospitality is the global rights holder and the only company appointed by FIFA to exclusively promote and sell, either directly or via a network of sales agents, official commercial hospitality packages for the FIFA World Cup 2022™, including guaranteed match tickets. MATCH Hospitality has successfully operated the FIFA Commercial Hospitality Programmes for the previous three editions of the FIFA World Cup™ and FIFA Confederations Cup in South Africa, Brazil and Russia, and of the FIFA Women’s World Cup™ in Germany, Canada and, most recently, France.

JAIME BYROM, Executive Chairman of MATCH Hospitality, said: “Qatar promises to deliver an amazing tournament that will capitalise on its principal attributes; the close proximity of its eight venues which are all located in or within short driving distance of Doha, and a fascinating region with unique attractions, spectacular state-of-the-art stadiums, and traditional Arabic hospitality. MATCH Hospitality strongly believes in the unique potential of the FIFA World Cup Qatar 2022 Official Hospitality Programme and in our ability to deliver truly ground-breaking and unprecedented sales globally. Our Sales Agents will be key to our success, and I am delighted to announce our decision to continue our long-standing collaboration with Integral in an exciting new chapter in our long-standing relationship.

I have no doubt that Integral will help deliver the best possible results for the FIFA World Cup Qatar 2022 and open the door to a Nigerian market ready for the extraordinary experiences promised by what will be an exceptional FIFA World Cup.”

DEOLU LAMIKANRA, Associate Director at Integral and Chief Revenue Officer added: “Integral is honoured to act as the Exclusive Sales Agent for the FIFA World Cup Qatar 2022 Official Hospitality Programme in Nigeria. Thanks to this agreement, our company will bring this territory a lot closer to the most coveted football competition in the world, offering fans a unique opportunity to purchase ticket-inclusive hospitality packages for the FIFA World Cup Qatar 2022.”

Integral will also offer various services in conjunction with the hospitality packages, including flights, accommodation, end-to-end transportation and social experiences unique to this edition of the FIFA World Cup™.

MICHAEL KELLY, Chief Revenue Officer of MATCH Hospitality, said: “As part of our global tender process launched in February 2020, we have received proposals from most of the key territories from where we anticipate high demand for the Official Hospitality Programme for the FIFA World Cup Qatar 2022.  We have been most encouraged by the remarkable global response, which has further cemented our belief that despite the unprecedented events of recent months, there remains unwavering enthusiasm and interest in the FIFA World Cup Qatar 2022 Official Hospitality Programme. Nigeria represents an important territory within our overall strategic sales operations for the FIFA Hospitality Programme and, working in partnership with Integral, we are extremely optimistic about its sales potential.”

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Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets

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Kiron Interactive has launched its Kiron.Lite Virtual League with MojaBet brands across the Democratic Republic of Congo, Senegal, Zambia and Nigeria. The rollout also includes Ghana via Keedbet and Benin via LNB Pari.

Kiron said Kiron.Lite is built for mobile-first and low-bandwidth environments, aiming to maintain performance across varying network conditions. The company positioned the deployment as a response to operator demand for content that can reach more players without impacting gameplay.

Steven Spartinos, Co-CEO of Kiron Interactive, said: “The expansion of Kiron.Lite with MojaBet is an important step in making virtual sports content more accessible across diverse African markets. In many regions, players are engaging primarily through mobile devices and often within bandwidth constrained environments. Kiron.Lite was developed specifically to address those realities, delivering a high quality virtual sports experience with significantly reduced data requirements. This launch reflects our continued focus on creating products that are commercially effective for operators while remaining accessible and relevant to local player behaviours.”

Aris Filippopoulos for MojaBet added: “Kiron.Lite Virtual League aligns strongly with the needs of our player base across multiple African markets. The product delivers an engaging football entertainment experience while supporting the mobile first environments that are increasingly defining player interaction today.”

The post Kiron rolls out Kiron.Lite Virtual League with MojaBet brands across six African markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office

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Sun International has announced the appointment of Nthabi Motsoeneng as Chief Marketing Officer. A seasoned marketing leader, she brings over 20 years of experience driving consumer-centric brand strategies across emerging and developed markets.

She joins Sun International from Pernod Ricard, where she served as Chief Marketing Officer for Africa and the Middle East, leading regional marketing strategy and delivering award-winning campaigns and strong commercial results. Her work has earned global recognition at Cannes Lions and the WARC Awards, where she has also served as jury member and jury president.

Prior to Pernod Ricard, Nthabi held senior marketing leadership roles at Tetra Pak as Marketing Director for Southern Africa, and at Kimberly-Clark, Tiger Brands, The Coca-Cola Company, GlaxoSmithKline and SABMiller, building deep expertise across FMCG and global brand environments.

In her new role, effective 1 June 2026, she will lead Sun International’s marketing strategy across the group’s portfolio of urban casinos, resorts, hotels and online platforms, with a focus on strengthening brand equity, deepening customer engagement and supporting growth through the group’s omnichannel ecosystem.

“Nthabi brings extremely relevant experience from lifestyle brands to Sun International and our portfolio of experience‑centric resorts and casinos. Her understanding of how to translate deep consumer insights into actionable marketing initiatives will be critically important as we continue our journey to build a digitally led, market‑leading, omnichannel gaming company of scale,” said Ulrik Bengtsson, Chief Executive.

“Sun International is a truly iconic African business with a rich heritage and tremendous potential. I am thrilled to join the organisation and contribute to shaping the next chapter of growth by building stronger customer connections, elevating our brands, and creating experiences that people will remember and return to,” said Nthabi.

Nthabi joins the leadership team at a critical time as the group accelerates its evolution into a digitally led, omnichannel gaming and hospitality business. She holds a BA in Marketing Communication and Industrial Psychology and is accredited in Lean Six Sigma and Agile Scrum methodologies.

The post Sun International Appoints Nthabi Motsoeneng as Chief Marketing Office appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Broadway Platform Partners with Ghanaian Operator Afrinova

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Broadway Platform, the all-in-one iGaming platform, has partnered with Ghanaian operator Afrinova as it further expands its footprint in the African continent.

The agreement will see Afrinova’s platform powered by Broadway’s full-service AI-powered product suite, including casino, as well as a complete payment, CRM and risk management solution, as the operator looks to grow its presence in its home market of Ghana.

Ghana, like many regulated African markets, offers significant growth opportunities, with increasing internet penetration, a young population and growing familiarity with betting products.

The Afrinova partnership is the latest commercial agreement secured by Broadway Platform, which has also strengthened its offering after a recent deal with Altenar.

Giorgi Samkharadze, Director of Broadway Platform, said: “Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets.

“Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”

Imad Hawwach, Managing Director at Afrinova, said: “Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”

The post Broadway Platform Partners with Ghanaian Operator Afrinova appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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