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kwiff advances personalised display advertising strategy with BannerNow

Published

3 years ago

February 7, 2022

Reading Time: < 1 minute

kwiff, the super-charged sports betting service, has teamed up with creative display experts BannerNow to launch its advanced advertising programme.

BannerNow’s powerful tool will enable kwiff to deliver highly personalised and timely content for its users. The solution provides the perfect canvas to create ads and utilises its Decision tree module to promote these to the right audience depending on past behaviours or localisation.

kwiff’s data proficiency combines superbly with BannerNow’s display experience to drive greater engagement levels, while also leveraging valuable on-site advertising space to communicate the company’s exemplary safer gambling position.

European Gaming Congress 2024 (Warsaw, Poland)

kwiff’s CEO, Charles Lee, commented: “Joining forces with BannerNow lets us serve our users with the most engaging content at the ideal time. It also heightens our ability to strike a balance between elevating commercial incentives and, uniquely, using this tool to deliver player protection advice via the same method when a user might need it most. New iterations will be rolled out as the relationship develops which will help us to continue to create an unrivaled player experience.”

BannerNow CMO Kate Casian followed: “Our solution empowers clients to deliver highly personalised content which has significant impact on increasing engagement and retention results. Working with kwiff has been very straightforward owing to its proprietary tech and we’re expecting great things from the partnership.”

Anna Mackney Head of Regional Sales US at Play’n GO

Play’n GO announce US network release of hit title Piggy Blitz Disco Gold

Published

2 hours ago

February 6, 2025

GamingAmericas.com

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Following period of exclusivity with DraftKings and Golden Nugget, smash-hit Play’n GO title is now available in five US states

Play’n GO, the world’s leading casino entertainment provider, has announced the general US network release of its hit title, Piggy Blitz Disco Gold.

Piggy Blitz Disco Gold is a sequel to Piggy Blitz, and was just one Play’n GO title that took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.

The game had been exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th, but is now available to all operators in those aforementioned states.

Anna Mackney, Head of Regional Sales US at Play’n GO added ��Piggy Blitz has been one of our biggest successes in the US, and it’s exciting to welcome its sequel, Piggy Blitz Disco Gold, to our wider US network. The game has been a revelation in its exclusivity period with DraftKings and Golden Nugget, much like its predecessor, and we have similarly high expectations for the sequel now it’s available to an even larger audience. .”

The post Play’n GO announce US network release of hit title Piggy Blitz Disco Gold appeared first on Gaming and Gambling Industry in the Americas.

Canada

CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

Published

3 hours ago

February 6, 2025

GamingAmericas.com

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

Gaming

Portside Game Assembly: Studios behind Dead Cells, Dungeon Clawler, Dorfromantik, Blasphemous on board and ticket sales for brunch and party launched

Published

4 hours ago

February 6, 2025

George Miller

portside-game-assembly:-studios-behind-dead-cells,-dungeon-clawler,-dorfromantik,-blasphemous-on-board-and-ticket-sales-for-brunch-and-party-launched

Reading Time: 2 minutes

With Portside Game Assembly, Gamecity Hamburg is welcoming studio heads and directors from successful indie game studios on a conference ship and other extraordinary locations in Hamburg on June 27. Benjamin Laulan, Co-Founder of Evil Empire, (Dead Cells, The Rogue Prince of Persia) will give a keynote on the Triple-i Initiative started by the French studio. At the Triple-i Showcase 2024, over 30 “iii games” were announced in 45 minutes, and 150,000 views were achieved on YouTube alone. Further speaker on board is Philomena Schwab, Founder of Stray Fawn Studio (Dungeon Clawler, The Wandering Village).

Portside Game Assembly celebrates its premiere as B2B-conference for international indie game leaders on June 27. There will be no direct ticket sales for the conference; instead, a curated list of participants will ensure that only studio heads and decision makers attend the conference on board a ship sailing through the port of Hamburg.

At the same time, the Networking Brunch and the Games Industry Party are open as networking events for interested contacts from the games industry to bring platform holders, publishers, and game companies into contact with the international conference participants. Studio leads from Denmark, Sweden, Switzerland, the UK, France, Spain, Canada, the USA, and Germany are already on board for the conference.

Portside Game Assembly is set to be a platform for decision makers and studio leads to exchange ideas, learn from each other, and face the challenges of the games industry through collaboration.

As the first announced talk of the conference, Benjamin Laulan (Co-Founder of Evil Empire) will present a keynote on the Triple-i Initiative and how to create your own announcement space and talk directly to your audience when you can’t really relate to other existing showcases. In addition, Philomena Schwab (Founder of Stray Fawn Studio & Publishing) will give a short talk about ways for game idea validation.

The program of the Portside Game Assembly will consist of keynotes, short talks, and roundtables.

Selection of already confirmed participants: