Latest News
kwiff advances personalised display advertising strategy with BannerNow
kwiff, the super-charged sports betting service, has teamed up with creative display experts BannerNow to launch its advanced advertising programme.
BannerNow’s powerful tool will enable kwiff to deliver highly personalised and timely content for its users. The solution provides the perfect canvas to create ads and utilises its Decision tree module to promote these to the right audience depending on past behaviours or localisation.
kwiff’s data proficiency combines superbly with BannerNow’s display experience to drive greater engagement levels, while also leveraging valuable on-site advertising space to communicate the company’s exemplary safer gambling position.
kwiff’s CEO, Charles Lee, commented: “Joining forces with BannerNow lets us serve our users with the most engaging content at the ideal time. It also heightens our ability to strike a balance between elevating commercial incentives and, uniquely, using this tool to deliver player protection advice via the same method when a user might need it most. New iterations will be rolled out as the relationship develops which will help us to continue to create an unrivaled player experience.”
BannerNow CMO Kate Casian followed: “Our solution empowers clients to deliver highly personalised content which has significant impact on increasing engagement and retention results. Working with kwiff has been very straightforward owing to its proprietary tech and we’re expecting great things from the partnership.”
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game launches
Greentube adds Piggy Prizes Railroad Rumble to its slot franchise
Greentube, NOVOMATIC’s Interactive division, has launched Piggy Prizes
Railroad Rumble
, the latest entry in its Piggy Prizes
slot series.
Piggy Prizes
Railroad Rumble
runs on a 5×3 grid and centres on coin and piggy pot symbols that can be collected and enhanced when the cowboy lands on the centre reel. Greentube said the cowboy acts as a wild and can trigger coin drops that feed piggy pots, which can award Free Games.
The release adds a Gold Train feature that can add and boost coin values and contribute to filling the piggy pots. Greentube said reaching the pots’ limit can trigger Super Free Games, while Free Games keep the cowboy locked on the centre reel and Super Free Games keep the Gold Train sticky on the centre reel.
The game also includes Magic Spin and Magic Rewind modifiers. Greentube said Magic Spins can randomly lock the cowboy or Gold Train on the centre reel, while Magic Rewind gives players another chance to land symbols or jackpots. A Bonus Buy option is available in the base game, which triggers the bonus round once activated.
Richard Ganster, Director of Games Strategy and Games Portfolio Management at Greentube, said: “Piggy Prizes
has become one of our standout series because of its ability to evolve while staying true to the core mechanics players enjoy. With Piggy Prizes
Railroad Rumble
, we’ve introduced a more dynamic setup and layered feature set that enhances both engagement and replayability.
“The combination of familiar mechanics with new modifiers allows us to keep the experience fresh for existing fans while also attracting new players to the franchise.”
The post Greentube adds Piggy Prizes Railroad Rumble to its slot franchise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Strive Gaming selected to support Resorts World Bet’s New Jersey iCasino launch
Strive Gaming has partnered with Genting’s Resorts World brand to support Resorts World Bet’s planned launch in New Jersey’s online casino market, subject to approval by the New Jersey Division of Gaming Enforcement.
Under the agreement, Strive will provide player account management services, including payments, risk management, and fraud detection.
Strive will also support development of the Resorts World New Jersey front end, including use of Strive’s mobile app, and will integrate the operator onto Strive’s “infinity engine” engagement and automation tools.
Max Meltzer, CEO from Strive Gaming said: “I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is testament to the standard of our first-class platform.
“We are certain Resorts World will prove to be very popular with online players in New Jersey, just as it has with land-based players around the world, and that will in-part be driven by our market-leading platform and player account management services.”
Robert DeSalvio, President of Genting Americas East, said: “We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services.
“We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey. We look forward to working with them for a long time.”
The post Strive Gaming selected to support Resorts World Bet’s New Jersey iCasino launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content distribution
ICONIC21 integrates full game portfolio with Hub88
ICONIC21 has integrated its full multi-vertical content portfolio with Hub88 under a new content agreement, giving Hub88’s operator network access to the supplier’s live casino, slots and virtual games.
Hub88 said the integration was delivered via its Casino API, enabling operators in its distribution network to add ICONIC21 content. The companies said titles are already live across several brands within Hub88’s distribution pool, with further rollouts planned in the coming weeks.
A key launch in the package is ICONIC21’s Gravity Wheel, a live game show title built around fast rounds and always-on multipliers—Saturn, Moon, Comet, and Sun. ICONIC21 said the Sun multiplier offers wins of up to 1,000x.
The agreement also covers ICONIC21’s slot and virtual game catalogue, including Las Piggas and formats such as Crash and Plinko.
“Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility. Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network is standing as proof of our shared standards for quality.
We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players,” said Alina Mihaela Popa, Chief Commercial Officer at ICONIC21.
Hub88’s Head of Supplier Relations Jessica Inglott added: “Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalog does exactly that. The inclusion of unique titles like Gravity Wheel brings a different energy to our offering. The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product”
The post ICONIC21 integrates full game portfolio with Hub88 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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