Industry News
Bragg’s ORYX Gaming Welcomes Blue Guru Games as New RGS Partner
ORYX Gaming, a Bragg Gaming Group company, has partnered with hotly anticipated Blue Guru Games to release numerous exclusive titles from the innovative studio.
The deal will see the fledgling studio create fresh and unique content primarily for European iGaming markets as part of ORYX’s Blue Horn distribution program and the initial title, Nemean Lion, will be available to ORYX’s full operator network.
Founded by a group of industry veterans, Blue Guru aims to weave together stories from history, mythology, and esoteric traditions to bring fascinating, intelligent and engaging games into the world.
Blue Guru joins a roster of studio partners developing games through ORYX’s Blue Horn program, which offers operators hassle-free access to exclusive content with a single contract and one direct integration.
Doug Fallon, Group Director of Content at Bragg, said: “Blue Guru has assembled a strong team of talent and their approach to game design aligns incredibly well with our portfolio approach. The Blue Guru games mix several unique designs with a great artistic storyline cumulating into products that are very complementary to our own games in development.
“We are always looking for partners that add value and bring something new to the market. We have high expectations for our partnership with Blue Guru and we are eager to introduce them to our European and American operator partners.”
Andrew Braithwaite, CEO, Blue Guru Games, said: “Since we announced our presence last year we have received fantastic feedback and interest in our content and this deal with ORYX is an important step as we set out on our journey to deliver exclusive and unique games that tell a story while being hugely entertaining. We are very excited about this partnership and can’t wait to launch our first title with ORYX’s Blue Horn program.”
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blask
Blask data: lottery drives 78% of France’s gambling search demand
New category-level analysis breaks down non-branded iGaming demand by vertical across France, Brazil, India, Italy and Switzerland.
Blask says lottery-related queries account for around 78% of total gambling search demand in France, outweighing online casino (~10%) and live dealer, betting and poker (each ~4%). The company positions the data as evidence that sports betting is not the primary driver of gambling demand in every market.
Blask said the figures come from non-branded search data and are part of a new category-level analysis feature designed to break down demand across verticals and subcategories within each market. The tool is intended to help operators compare player intent across jurisdictions, including “lottery in France, football betting in Brazil, or culturally driven formats in India.”
Outside France, Blask’s data shows Brazil is more betting-led, with online betting at ~52% of demand, which the company attributes largely to football. Lottery represents ~25%, fantasy sports ~11%, while casino (~6%) and live dealer (~2%) remain smaller segments.
India is described as more evenly distributed, with lottery at ~35% and live dealer at ~29%, and online casino, betting and fantasy each at roughly 10%. In Europe, Italy’s demand is reported as seasonally influenced by football, with fantasy sports leading at ~37%, while Switzerland is presented as casino-first, with online casino at ~38%.
Across the markets analysed, Blask said two themes recur: older categories often remain the biggest, and regulation heavily shapes demand. Where certain verticals are restricted, the company said interest tends to shift into adjacent or offshore segments rather than disappearing.
The post Blask data: lottery drives 78% of France’s gambling search demand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Continent 8 Technologies
Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer
Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, has appointed Cris Kuehl as its Chief Data, Information & AI Officer.
Cris brings over 20 years of expertise in AI, analytics, and data strategy, with senior roles including VP of Artificial Intelligence & Data Science at Akkodis and Global Head, CX Analytics & AI at Foundever. His career focuses on helping regulated organisations adopt secure, scalable, and practical AI capabilities.
At Continent 8, Cris will oversee the company’s global data, AI, and information strategy, driving innovation in analytics, automation, cybersecurity, and customer-centric intelligence. He will also shape AI-enabled product development, champion responsible AI practices, and strengthen data governance for the iGaming, tribal, and enterprise sectors.
Michael Tobin, CEO and Founder of Continent 8, said:
“Cris’ expertise across data, AI, and regulated environments is a perfect fit for our organisation. His leadership will help us provide secure, high-performance solutions that deliver measurable value to customers.”
Cris Kuehl added:
“I’m thrilled to join Continent 8 at such a pivotal moment. AI is transforming how organisations operate, collaborate, and protect their data. Continent 8 is uniquely positioned to lead this transformation in the iGaming and online sports betting sector, and I’m excited to drive the next chapter of innovation.”
The post Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE
Pragmatic Play, a leading iGaming content supplier, has launched Gates of Olympus Roulette, a live casino experience that merges classic roulette with thrilling slot-action, delivering a game show truly fit for the gods.
Set in a temple-inspired studio with a marble-encased roulette wheel at its centre, the game immerses players in a Grecian fantasy world, complete with striking visuals, dramatic sounds, and charismatic presenters.
Each spin offers the chance to hit a Bonus Number and up to seven Lucky Numbers, carrying multipliers of 50x–250x to boost straight-up bets. The Super Booster feature further amplifies wins by multiplying the Bonus and selected Lucky Numbers 2x–10x, enabling potential payouts of up to 2,500x in the base game and 10,000x in the bonus round.
Landing the Bonus Number triggers the Gates of Olympus bonus game, where Zeus presides over a 6×5 slots grid. Starting with 15 spins, players win whenever 8–12+ matching symbols appear anywhere on the reels. Multipliers up to 500x can strike randomly on any spin or tumble, and three or more scatters award five additional spins.
Following the success of Sweet Bonanza CandyLand, which brought the iconic Sweet Bonanza slot to live casino audiences, Gates of Olympus Roulette underscores Pragmatic Play’s expertise in transforming beloved slot IPs into cross-vertical live experiences. The launch complements recent game show hits like Money Time and Mega Roulette 3000.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Gates of Olympus Roulette is a spectacular addition to our portfolio, bringing one of our most celebrated IPs into the live casino spotlight. The epic studio design, dynamic roulette-slot fusion, and immersive Grecian theme showcase Pragmatic Play’s commitment to creating truly standout player experiences.”
The post PRAGMATIC PLAY BRINGS LEGENDARY SLOTS IP TO LIVE CASINO WITH GATES OF OLYMPUS ROULETTE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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