Baltics
Wazdan and Betsson further expand their reach in the Baltic region
Wazdan has further strengthened its partnership with Betsson Group, the leading operator in the Baltic region, by adding Russian language games to the newly launched Betsafe.lt website.
Betsson created a Russian-language website aimed at Lithuanian customers. 80 Wazdan games already certified in the country are now available at Betsafe.lt in Russian to attract further players in the region.
In 2022, 19 new Wazdan titles have already been added to the Betsafe.lt website, four of which, including Power of Gods™: Hades, are exclusively available to the Betsson brand in the country.
Wazdan titles offer customisable features, such as Volatility Levels™, and are available in 25 languages, as well as supporting all currencies and cryptocurrencies to further add a level of personalisation to gaming experiences.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We have a very close working relationship with Betsson and we’re delighted to be taking our portfolio live on their Russian-language Betsafe.lt site.
“It has been an extremely strong start to the year for us and we’re delighted to keep our momentum going with this expansion.”
Kaido Ulejev, Commercial Director CEECA at Betsson Group, said: “We’ve enjoyed a fantastic partnership with Wazdan since our first deal in 2020 and their portfolio has gone from strength to strength.
“Our Betsafe brand is celebrating its 16th birthday this month and we believe Wazdan games can add real value to our newly launched Russian-language website. We look forward to seeing how the localised games are received in Lithuania by our customers.”
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