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A GAME OF TWO SCARVES: JAMIE REDKNAPP INVESTIGATES THE TRAGEDY OF HALF-AND-HALF SCARVES IN FOOTBALL

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New Paddy Power series sees Redknapp chance his arm as documentary maker to learn about the origins of one of the worst things to happen to football

Footballer-turned-pundit, Jamie Redknapp, is now stepping into the world of hard-hitting documentaries to tackle one of the biggest issues in the modern-day game…the half-and-half scarf.

Paddy Power’s Jamie Redknapp Investigates is a new series that will see the former Liverpool and Spurs legend get to the bottom of the things that really annoy football fans about the modern game.

Episode one sees Redknapp get to the bottom of half-and-half scarves – the ghastly neckwear issue, described by fans he interviews as “Filth”, “Foul” and “So sh*t”.

In the first of a three part series – with episodes two and three released over the fortnight – Redknapp reveals the industry is now worth “over half a billion pounds” and tracks down the inventor of the half-and-half scarf.

The inventor, Brian, explains that the inspiration behind joining two separate scarves together was his own divorce, after his wife cut everything he owned in half.

Sewing his Arsenal and Holland neckwear together, Brian created the world’s first half-and-half scarf – which rather unfortunately reads “Arse land”.

But, at what cost? “Half-and-half scarves have a very short shelf life,” says Redknapp’s next interviewee – environmental activist, Lisa.

Discarded items can unfortunately find their way into nature, with Lisa reporting sightings of a baboon wearing a scarf featuring Tony Pulis at one end Sean Dyche at the other. Although Lisa does say that there aren’t health implications for the animals, they “just look really stupid”.

Redknapp then returns to see Brian once more as he’s told there’s a gift waiting for him. And, after showing off his diversified portfolio (including Manchester United and Liverpool half-and-half facemasks), the inventor gives the former England international his present.

Unfortunately, the Redknapp edition scarf features Harry at one end but the wrong Jamie at the other – Jamie Vardy.

Episode two of Paddy Power’s Jamie Redknapp Investigates, released next Friday, will see Jamie taking on Twitter trolls.

Spokesman Paddy Power said: “Forget diving, dodgy VAR calls and people leaving early – half-and-half scarves are the biggest disgrace in football right now. So, we put our best man on the case to investigate and uncover the ugly truth about this scourge of modern football that we know annoys all proper football fans across the country.

“Because there are some things that just don’t look right together, like pasta and ketchup or Tottenham and trophies.”

The full video can be viewed on Paddy Power’s YouTube and Twitter  pages.

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BOYLE Sports signs Mark Goldbridge for World Cup watchalong series

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BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.

The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.

Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.

BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.

Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”

Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”

The post BOYLE Sports signs Mark Goldbridge for World Cup watchalong series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel

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Xsolla will take part in Gamesforum Hamburg 2026 on June 9–10 at NORD EVENT Panoramadeck in Hamburg, Germany, with Jane Startseva, Vice President of Business Development, EMEA, scheduled for a keynote and a panel focused on direct-to-consumer (D2C) web shops and measurement.

On June 9 at 10:00 AM, Startseva is set to join Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote titled “Web Shops and Attribution: Closing the Revenue Gap.” The session will focus on how developers track revenue performance for web shops and how attribution impacts user acquisition targets and growth planning, according to the company.

Later that day at 4:30 PM, Startseva will appear on a panel titled “The Belonging Economy: How Mobile Games Build Value Through Player Relationships” alongside Oliver Lindahl, Strategist & Behavioural Scientist at Sagely, and Pedro Alvin, Marketing Lead at Supercell. Xsolla said the discussion will cover player messaging, store optimization, new monetization opportunities, and trust in out-of-game purchase experiences.

“Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here,” said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. “The shift to direct-to-consumer commerce is one of the most important things happening in this industry. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation video game studios and developers can actually measure.”

The post Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers

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Spinmatic has launched Elemental Fusion Deluxe, a new slot built around instant access to its Plinko mechanic from the base game, the supplier said. The title was announced on 9 June 2026 from Malta.

Elemental Fusion Deluxe runs on a 5×3 layout with 25 fixed paylines. Spinmatic lists the game as medium-high volatility with a 96.04% RTP and 39.49% hit frequency.

The game’s feature set includes Gold Wilds, which can appear on any reel and substitute for standard symbols (excluding the Special Plinko Symbol and the Special Element Elixir Symbols). Spinmatic also says base gameplay uses “Instant Elixir Multipliers” linked to Fire, Earth, Water, Air, and Galaxy symbols.

Instead of an accumulator-style collection mechanic, the Plinko Feature Trigger activates when three dedicated trigger symbols land on reels 1, 3, and 5, launching a random Plinko bonus. Spinmatic says the Plinko bonus is split into four elemental modes after a selection wheel sets a starting pool of 10 to 100 balls: Water Plinko (low volatility, Mini Jackpot), Air Plinko (medium volatility, Midi Jackpot), Earth Plinko (high volatility, Maxi Jackpot), and Fire Plinko (very high volatility, Grand Jackpot), played on a 16-row pyramid.

The company framed the release around reducing time-to-feature: “In a market where a split-second delay can lose a player, the quality of your content delivery determines your bottom line.”

The post Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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