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Playson reinforces European ambitions with Switzerland entry
Leading developer’s games portfolio and promo tools certified for use in regulated market
Casino software developer Playson is set to extend its reach across Europe after securing two deals in Switzerland, marking the company’s entry to the regulated market.
Playson has successfully completed the ISO audit, allowing the company to start integrating games with its new operator partners and are due to go live in the coming weeks.
Initially players will be offered access to more than 22 titles, including Book of Gold: Multichance, Buffalo Power: Hold and Win and Burning Wins: classic 5 lines. Over the coming months, Playson will enhance the offering with a regular flow of new titles.
Players in Switzerland will also benefit from Playson’s much-loved promotional tools, such as the impressive Cash Blast tool which distributes random Cash prizes across promotional campaigns, as well as its popular network tournaments that offer attractive prize pools.
This latest market entry highlights Playson’s strong ambitions, with the company aiming to grow its presence across Switzerland and Europe in 2022 and beyond.
Blanka Homor, Sales Director at Playson said: “We are excited to be launching our games in the Swiss market. Entering Switzerland is an important milestone in our strategy to supply to all European regulated markets.
“We have partnered with leading brands who have extensive knowledge of this market, which will help enhance our position in this new region.”
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Vegangster Launches Fully Integrated Lootboxes as a Native Platform Feature
Vegangster has introduced lootboxes as a native platform feature, giving operators a new way to drive player engagement and generate additional revenue. Early adopters are already seeing a noticeable share of total GGR coming from this mechanic
Unlike third-party game integrations, Vegangster lootboxes are fully embedded into the platform. Operators retain direct control over configuration, performance logic, and lobby placement, and the feature operates on a significantly lower revenue share than third-party game content.
“Brands already using lootboxes are generating between 5 and 7 per cent of their total GGR from lootboxes within the first month,” said Michael Oziransky, CPO at Vegangster.
The lootbox mechanic follows a model familiar from video games. Players purchase a lootbox for a fixed price and receive a reward based on predefined probabilities. Depending on chance and configuration, the reward may exceed the value of the initial purchase.
Operators define how lootboxes work at both the technical and commercial levels. Prize types, win probabilities, and RTP logic are set directly within the platform, allowing lootboxes to support different use cases, player segments, and commercial strategies. Rewards can include cash, digital items, NFTs, physical prizes, or other operator-defined assets.
Once a reward is received, players can keep it or sell it back for cash. This keeps the player flow simple and transparent, while giving operators multiple ways to structure value and payouts.
Operators can use lootboxes in promotional campaigns, offering lootbox free spins to players, affiliates, or other partners. Different lootbox configurations can support different goals, from player acquisition to retention.
Lootboxes are the first in a series of platform-native mini-games rolling out through 2026. The upcoming releases will include quick, session-based mechanics inspired by crash games, alongside new social engagement features.
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
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Romans Kozlovskis
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Hollywoodbets
SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws
SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws.
The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format.
New Brunchtime and Drivetime Draws
The newly introduced Brunchtime and Drivetime 49’s draws will run daily at:
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11:49am (BST) / 12:49pm (SAST)
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4:49pm (BST) / 5:49pm (SAST)
All draws are broadcast from SIS’s UK studios, delivered as a fully managed, end-to-end solution with a strong focus on integrity and reliability.
The new additions further strengthen Hollywoodbets’ live Numbers schedule, creating more touchpoints throughout the day to keep players engaged.
Building on Fast 15’s and 39’s Success
The expanded 49’s portfolio complements SIS’s existing Fast 15’s and 39’s draws, which launched with Hollywoodbets last year and have already delivered strong engagement and improved margins.
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Fast 15’s offers a high-frequency, high-churn format with competitive odds and an engaging, easy-to-follow structure.
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39’s provides live draws every three minutes, acting as an effective filler product during quieter betting periods while increasing betting opportunities and win potential.
Together, the products form a comprehensive live Numbers ecosystem designed to maximise engagement and revenue throughout the day.
Strengthening SIS’ Position in Africa
Joe Andrews, Head of Sales across Africa at SIS, said the launch represents another milestone in the partnership.
“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.
Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”
Wayde Dorkin, Head of Product at Hollywoodbets, highlighted the importance of innovation in maintaining player engagement.
“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.
The SIS live Numbers offering has consistently engaged our players across Africa, and we’re confident this expanded product suite will drive continued growth.”
With additional daily draws and a proven live format, SIS and Hollywoodbets are reinforcing their commitment to delivering engaging, high-integrity betting content to players across Africa.
The post SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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