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Playson reinforces European ambitions with Switzerland entry
Leading developer’s games portfolio and promo tools certified for use in regulated market
Casino software developer Playson is set to extend its reach across Europe after securing two deals in Switzerland, marking the company’s entry to the regulated market.
Playson has successfully completed the ISO audit, allowing the company to start integrating games with its new operator partners and are due to go live in the coming weeks.
Initially players will be offered access to more than 22 titles, including Book of Gold: Multichance, Buffalo Power: Hold and Win and Burning Wins: classic 5 lines. Over the coming months, Playson will enhance the offering with a regular flow of new titles.
Players in Switzerland will also benefit from Playson’s much-loved promotional tools, such as the impressive Cash Blast tool which distributes random Cash prizes across promotional campaigns, as well as its popular network tournaments that offer attractive prize pools.
This latest market entry highlights Playson’s strong ambitions, with the company aiming to grow its presence across Switzerland and Europe in 2022 and beyond.
Blanka Homor, Sales Director at Playson said: “We are excited to be launching our games in the Swiss market. Entering Switzerland is an important milestone in our strategy to supply to all European regulated markets.
“We have partnered with leading brands who have extensive knowledge of this market, which will help enhance our position in this new region.”
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Caspar Hobbs CEO of SWA
SWA, Sportradar Collaborate on First-of-its-Kind In-Play MMA Betting Offering
“Our science team has developed data driven bottom-up generative ai modelling that outputs tens of thousands of potential outcomes every second, pricing each one in real time.
This enables unlimited micro-parlay and social betting opportunities on the same platforms,” said Caspar Hobbs, CEO of SWA. “MMA has been one of the fastest-growing sports globally for many years, but its speed and complexity have made it difficult to model for betting. We are delighted to partner with Sportradar on this breakthrough MMA product and look forward to delivering wider combat offerings in the coming weeks, as well as expanding into additional sports.”
The post SWA, Sportradar Collaborate on First-of-its-Kind In-Play MMA Betting Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Burst Games
Step into Royal Drop — Queen Lizzie’s Quest from Mirror Image Gaming
Royal Palace – 5,000x Jackpot
Underground – 100x Payout Multiplier
Big Ben – 50x Payout Multiplier Royal Guard – Squares the Payout Multiplier
Royal Carriage – 5x Payout Multiplier
Gray Wagner, CEO at Mirror Image Gaming, said: “Our Burst Games have taken online casino game lobbies by storm and in Royal Drop we have a title that celebrates the magic and majesty of the royal family while allowing players to unlock regal wins.
“Our Burst Games are incredibly fun and put players on the edge of their seats as they ride out the drop and collect as many prizes as they can on the way down. Of course, where they land determines the ultimate size of the payout.
“The heir to the throne might be shouting “Slow down mommy” but players will be encouraging Queen Lizzie to go faster and scoop up more of those coins and flags as she dials in on the landing zone.”
The post Step into Royal Drop — Queen Lizzie’s Quest from Mirror Image Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games
Booming Games upgrades senior management to support aggressive growth strategy
Max Niehusen, Founder of Booming Games, said: “We are pleased to announce these two promotions at a key moment in our growth journey. With extensive experience in their fields, Dan and Ramona have already made a significant contribution to the business, providing invaluable expertise. Their promotions reflect our longstanding commitment to retain and nurture top talent, in order to better serve our rapidly expanding customer base.”
Dan Paleu, Chief Operating Officer at Booming Games, said: “After joining Booming Games I quickly understood why the business has an unrivalled reputation in the industry for innovation. The business has set out ambitious growth plans and I am proud to be taking up the position of Chief Operating Officer to help deliver these. I look forward to continuing working closely with Max in the role, providing a market leading experience for our customers and players.”
Ramona Petrina, Chief of Staff at Booming Games, said: “Booming Games has built a powerful foundation, from its product vision and people to its ambition and execution. The scale we’ve achieved is the result of clear direction and strong leadership, and I’m excited to help shape the next phase of the company’s growth as we continue to expand and evolve.”
The post Booming Games upgrades senior management to support aggressive growth strategy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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