PlayStar has expanded its online casino offering in New Jersey through a new content partnership with Greentube, the NOVOMATIC Digital Gaming and Entertainment division.

This fresh integration now makes a selection of the supplier’s top titles available on PlayStar, adding both recent releases and established games that have performed consistently across regulated US markets.

The launch is also an action of PlayStar’s ongoing strategy to broaden its content portfolio with suppliers that have a proven track record of success in the United States.

New additions to the PlayStar online casino include Greentube’s latest titles, such as Piggy Prizes: Wand of Riches 2, Firecracker Frenzy: Empress Wealth and Starlight Jackpots: Odds of the Gods. These are complemented by several established games familiar to US players, including Charming Lady’s Boom, Silver Lux Big Win Spinner, and Thunder Cash – Dolphin’s Pearl.

The selected titles newly featured on the platform were ultimately chosen for their suitability to the New Jersey market and for their demonstrated performance with American audiences. Greentube has been active in the US since 2021, supplying localised content to a growing number of regulated jurisdictions.

For PlayStar, the agreement supports its focus on delivering a curated casino experience tailored to local player preferences, while maintaining a broad mix of recognised and newer titles. For Greentube, the launch marks further expansion of its US distribution footprint, this time in the Garden State.

Commenting on the collaboration, Director of Gaming Operations at PlayStar, Duncan Hamilton, said: “Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey.

“This partnership supports our mission to provide a premium, curated casino experience, and we’re confident that Greentube’s content will be a standout addition to our portfolio.”

Patryk Igras, Sales and Key Account Manager at Greentube, said: “This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base.

“Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay, and a strong commitment to responsible entertainment.”

Yaspa, a leading fintech specializing in payments and identity solutions, today announces it has become a founding member of the newly launched AI Research Hub (AiR Hub) at the University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI). This collaboration underscores Yaspa’s commitment to integrating next-generation financial technology with academic research to foster a safer, more sustainable gambling environment.

The UNLV International Gaming Institute (IGI) established the AiR Hub to advance the industry’s understanding of the impacts, risks, and opportunities presented by artificial intelligence. Co-founded by Kasra Ghaharian, IGI Director of Research, and industry veteran Simo Dragicevic, the initiative serves as a collaborative ecosystem designed to accelerate the adoption of trusted, responsible AI across the global gaming sector.

Yaspa joins a prestigious group of founding members, including Aristocrat, Evoke Plc, Playtech Plc, and the Responsible Online Gaming Association (ROGA). This diverse coalition is tasked with ensuring that AI development in the sector is grounded in cross-disciplinary expertise.

AiR Hub’s flagship project is the “State of AI in Gaming” report, a first-of-its-kind annual study indexing company AI maturity, as well as tracking regulatory and policy developments. Through this and related projects, AiR Hub seeks to drive innovation and help ensure AI-driven systems are governed appropriately within this highly regulated industry.

As a founding member, Yaspa brings its in-house AI expertise to guide the Hub’s research initiatives, drawing from its experience in developing the technology behind its Intelligent Payments platform and proprietary machine learning categorizer. To support this mission, Max Collinge, Yaspa’s Vice President of Product, will join the AiR Hub Advisory Panel. Collectively, panel members help steer the Hub’s initiatives, ensuring they maintain deep industry relevance.

“Joining AiR Hub as a founding member reflects Yaspa’s commitment to leveraging the synergy between AI and open banking data to drive a more sustainable gambling ecosystem,” said Max Collinge.

“By utilizing deep financial insights through AI-driven analysis, we can deliver significantly better outcomes for players and operators alike. I am personally thrilled to join the Advisory Panel to help shape this next phase of collaboration and ensure research leads to practical, responsible innovation.”

Kasra Ghaharian, Director of Research, University of Nevada, Las Vegas, International Gaming Institute, commented, “Fintech and AI are two of the most transformative technologies in the world today, and their impact on the gaming industry will undoubtedly continue to be profound. The richness of this data provides intriguing potential across the value chain, particularly regarding consumer protection and compliance. I am excited to see how we can help drive thought leadership for the industry at the intersection of these two technologies.”

Simo Dragicevic, IGI Adjunct Fellow, said, “Yaspa is building the industry’s open banking orchestration layer for player insights and risk assessment. Their expertise in payments, technology and risk will add significant value to the AiR Hub Advisory Panel and we look forward to collaborating with Yaspa as we execute our mission to develop the industry’s ecosystem for collaborative AI research.”