Playson marches on in Italy with William Hill

Casino games and software developer Playson has announced a deal to provide the prominent operator William Hill with its content.

The supplier’s enthralling suite of hits, including long-time fan-favourites such as Buffalo Power Megaways, Royal Coins: Hold and Win and Diamond Fortunator: Hold and Win, will be integrated with William Hill’s Italian market offering.

The widely renowned operator will also benefit from access to Playson’s retention-boosting collection of integration-free engagement tools, comprising Jackpots, Tournaments, Feature Trigger and Free Spins.

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The games studio has further strengthened its ever-growing Italian footprint during 2021, with a string of tier one commercial agreements allowing it to entertain local players with its widely acclaimed content portfolio.

Blanka Homor, Sales Director at Playson, said: “We are thrilled to team up with one of the industry’s best-known operators in William Hill, in a move that solidifies our strong position within the crucial Italian market.

“Our player reach continues to grow across Europe and beyond, after racking up a range of major commercial deals and new market entries during recent months.”