Canada
Launch Announcement: U.S. Rugby Sevens Major League Brings Back the World’s best teams to Las Vegas to Compete for Record $1M Prize

The Rugby Football League (RFL), a newly formed US company, has launched the first ever U.S. Rugby Sevens Major League, which will see the world’s best international male players battle it out against the best US players for record breaking prize money.
With a kick off, October 2022 in Las Vegas, the RFL aspires to create a truly new fan experience combining the energy of Rugby Sevens events with the excitement of the Kentucky Derby experience by using live gaming to engage fans – #racetrackrugby. The inaugural RFL event will feature the top 12 international teams pitted against 4 US Team Franchises to win their share of the $1,000,000 prize money. From 2023, the RFL will expand to up to 17 tournaments in major US cities and will feature up to 16 US Team Franchises playing with top international teams.
The RFL is sanctioned and supported by USA Rugby and USA Rugby CEO, Ross Young said: “We are excited to announce this sanctioning agreement with RFL and their plans to expand the rugby sevens landscape in the US. The inaugural event in October 2022 is one for all rugby and general sports fans to look forward to as we welcome more first-class international rugby with a focus on US qualified athletes and competition.”
The RFL will break new ground for US Major Leagues by offering fans the unique opportunity to own a share of the RFL when buying a ticket for the Las Vegas Sevens 2022 via an Online Public Offer (OPO). The OPO also provides a unique 100% return on investment opportunity for investors who decide to resell their ticket via the RFL ticket office. It will start in January 2022 and will be hosted on the innovative crowd funding platform wefunder.
The RFL has assembled a team of expert professionals lead by former World Rugby Competition General Manager Philippe Bourdarias (RFL CEO) who commented: “The RFL is an amazing development for the game of Rugby in the US. There is a huge appetite for Rugby Sevens events in the US, as shown by the record breaking RWC Sevens 2018 in San Francisco and the success of the Las Vegas Sevens over the years. We feel that there is a huge growth opportunity for the RFL and Franchises with an innovative model whereby the League centralises all expenses and rights, leaving the fun side of the League (managing the teams) to the Franchisees.”
Philippe is supported by former Las Vegas Sevens organizer Rob Cornelius (COO) and former European Rugby Cup (Heineken Cup), Paddy Power and Racing Post executive Eugene Delaney (Gaming and Commercial adviser), to build and deliver this ambitious project. Backed by a US-based financial consortium, the League will be a game changing breakthrough for the development of the game in the US.
RFL COO, Rob Cornelius said: “Having led the development of the Las Vegas Sevens until 2019, it is truly exciting to see the best of international Rugby Sevens teams coming back to Las Vegas. There is huge support from key stakeholders who supported the Las Vegas Sevens in the past such as our Rhino Rugby the Official Ball and Equipment of the RFL and from the local community. From my experience, there is a huge opportunity to replicate the Las Vegas success to other major cities and I look forward to developing the League over the next few years.”
RFL Gaming and Commercial Advisor, Eugene Delaney states, “The RFL delivers a truly innovative concept with fan engagement front and foremost. We want to provide a new and unique experience for fans at the stadium and at home by working with Sportsbooks to create dynamic betting offering, something not available in any of the other US Sports leagues. Our Race Track Rugby concept will enable us to leverage the fast-growing live betting market, providing Sportsbooks with a fantastic opportunity for customer acquisition and engagement. Given our unique positioning, we are already in partnership talks with US and European operators.”
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BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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