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Sportsbook Announces New Partnership With Cobra Casino
The SOFTSWISS Sportsbook is pleased to announce a new partnership with Cobra Casino which operates on the SOFTSWISS Online Casino Platform. This will expand Cobra Casino’s gaming offering by adding online sports betting to their existing online games.
The SOFTSWISS Sportsbook is the perfect solution to launch and manage sports betting easily. Thanks to a partnership with the world’s leading sports betting odds provider, Betradar, the platform can offer 22 000+ live events each month. This covers 1 200 markets and over 180 sports, including e-sports and popular leagues.
Thanks to the professional and well-coordinated work of specialists from both the SOFTSWISS Sportsbook and Cobra Casino, the integration of the platform was quick and smooth. Among the benefits that are now available to Cobra Casino following the integration are several types of bonuses (Freebets, ComboBoosts and Hunting bonuses) as well as regular deposit bonuses. In addition, the company receives full support and technical assistance throughout the cooperation, from help in setting up the platform to adding new functionality at the client’s request. As for the players, they will appreciate the convenience of the seamless wallet integration, which lets them use a single balance across casino and Sportsbook.
Aleksander Kamenetskyi, Sportsbook Product Owner, notes: “I am very pleased to welcome Cobra Casino as one of the lucky companies that have decided to take advantage of the Sportsbook to grow their business. I hope that the future partnership will be as smooth and successful as the integration itself. By using the SOFTSWISS Sportsbook, the Cobra Casino team will discover many handy tools that their players will also appreciate. We work daily to improve and develop the platform to offer our partners even more growth opportunities.”
Dean Wolf, Head of Cobra Casino, comments: “The integration of the SOFTSWISS Sportsbook was swift and simple. No hiccups, no delays. We just added it to our portfolio of products and the results already look promising. We are now considering it for our other SOFTSWISS brands.”
About SOFTSWISS
Launched in 2020, the SOFTSWISS Sportsbook Platform offers a gaming experience that can be enjoyed by seasoned punters and a new generation of players.
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and Sportsbook Platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution. The company has since been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About Cobra Casino
Cobra Casino is an online casino that offers its users a rich selection of over 2000 casino games. From the eye-catching brand new titles through some rare niche games to the established classics, Cobra Casino has it all. It is an online gaming platform with a spotless reputation for being 100% reliable and secure, protected by an SSL connection, and characterized by a strict anti-fraud policy.
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As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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