Betsson Group
Betsson Group wins 2 awards at El Ojo Iberoamerica Festival
Latin America’s main award recognises BetssonFC’s launch campaign in Brazil, with Gold and Silver awards in two categories.
Betsson Group won two awards at the El Ojo Iberoamerica Festival – the most important marketing and creativity award ceremony with a Latin perspective in the world – held in Argentina on November 24th. The winning campaign was created for the launch of BetssonFC, Betsson’s fantasy game in Brazil. The goal of the award-winning campaign was to generate buzz and boost engagement in Betsson and Íbis Sport Club (known as “The Worst Team in the World”) in social media.
Entitled “Everyone can play with the best in the world. Even you,” the campaign motivated the soccer community to find out who was behind the biggest sponsorship in the Club’s history. It also featured digital pieces, the collaboration of influencers, and a movie starring the players, which was shot at the Arena Pernambuco, in Recife, Brazil.
“Designed for the launch of our fantasy game in Brazil, the campaign was perfectly in line with Betsson’s culture of supporting sports around the world,” explains Andre Gelfi, Betsson’s managing partner in Brazil. “Ibis was not randomly chosen. The team has built all its popularity with good humor, in a light and relaxed way, and is very well regarded by the whole soccer community. We are happy that this partnership has yielded such a special recognition”, he adds.
During the El Ojo Iberoamerica Festival, Betsson Brazil’s campaign surpassed other shortlisted campaigns from countries like Peru and the United States, as well as Brazilian campaigns of well-renowned brands from other industries. The Festival’s 24th edition received 2,317 entries for these awards.
El Ojo Iberoamerica has been held since 1998 and is the first international festival with a Latin approach and perspective on creativity, communication and entertainment. The festival is one of the most recognised in the world and the leading one in Latin America.
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This marks the sixth consecutive year that Betsson Group has received the Safer Gambling Award at the International Gaming Awards. The recognition highlights the Group’s consistent efforts in this area, which are further strengthened through internationally recognised certifications and accreditations that externally validate its commitment to safer gambling.
Responsible gaming at Betsson Group begins internally, with mandatory training for all employees during induction, annual refresher courses for staff and contractors, and specialised training for customer-facing teams to support and protect at-risk players.
Hosted on the eve of ICE Barcelona 2026, the International Gaming Awards brought together iGaming industry leaders from across the globe. The event celebrated excellence across multiple categories, including online operators, land-based casinos, suppliers, and providers, making it a standout evening for the industry.
Betsson Group extends its heartfelt gratitude to its employees and partners who have played a pivotal role in this achievement.
The post Betsson Group Wins Top Safer Gambling Recognition at IGA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Since being granted ADM approval to offer games in Italy, we’ve been steadily increasing our foothold in the market and are thrilled to have the opportunity to do so again by partnering with Starcasino.it. With a deal now in place, Starcasino customers will be able to enjoy all the great titles in our Elysium Studios range, while also enjoying one week of exclusive access to our huge recent hit, King’s Gold Hold & Win.”
Fabio Denegri, Business Director Italy at Betsson Group, said: “Games in Swintt’s Elysium Studios catalogue have already proven incredibly popular with Italian players, so we’re delighted to now be able to offer the full line-up at Starcasino.it. Crowned by a one-week exclusivity period for King’s Gold Hold & Win, hosting these exciting titles will enable us to offer an even wider range of casino content to players, further strengthening our position as one of Italy’s leading operators.”
The post Swintt Titles Go Live on Starcasino.it appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Betsson Group has been shortlisted for “Legal Team of the Year” at the upcoming Global Regulatory Awards 2025 (GRAs), while its General Counsel, Corinne Valletta, has been nominated for “Chief Compliance Officer of the Year.”
Organised by Vixio Regulatory Intelligence, the Global Regulatory Awards celebrate excellence across the compliance and responsible gambling sectors, recognising individuals and teams who continuously raise industry standards and champion best practices.
These accolades testify to Betsson’s commitment to raising standards in compliance to ensure a safe and stable business.
The post Betsson Group Shortlisted at the Global Regulatory Awards 2025 appeared first on European Gaming Industry News.
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