Betsson Group

Betsson Group wins 2 awards at El Ojo Iberoamerica Festival

Published

4 years ago

November 26, 2021

Latin America’s main award recognises BetssonFC’s launch campaign in Brazil, with Gold and Silver awards in two categories.

Betsson Group won two awards at the El Ojo Iberoamerica Festival – the most important marketing and creativity award ceremony with a Latin perspective in the world – held in Argentina on November 24th. The winning campaign was created for the launch of BetssonFC, Betsson’s fantasy game in Brazil. The goal of the award-winning campaign was to generate buzz and boost engagement in Betsson and Íbis Sport Club (known as “The Worst Team in the World”) in social media.

Entitled “Everyone can play with the best in the world. Even you,” the campaign motivated the soccer community to find out who was behind the biggest sponsorship in the Club’s history. It also featured digital pieces, the collaboration of influencers, and a movie starring the players, which was shot at the Arena Pernambuco, in Recife, Brazil.

“Designed for the launch of our fantasy game in Brazil, the campaign was perfectly in line with Betsson’s culture of supporting sports around the world,” explains Andre Gelfi, Betsson’s managing partner in Brazil. “Ibis was not randomly chosen. The team has built all its popularity with good humor, in a light and relaxed way, and is very well regarded by the whole soccer community. We are happy that this partnership has yielded such a special recognition”, he adds.

During the El Ojo Iberoamerica Festival, Betsson Brazil’s campaign surpassed other shortlisted campaigns from countries like Peru and the United States, as well as Brazilian campaigns of well-renowned brands from other industries. The Festival’s 24th edition received 2,317 entries for these awards.

El Ojo Iberoamerica has been held since 1998 and is the first international festival with a Latin approach and perspective on creativity, communication and entertainment. The festival is one of the most recognised in the world and the leading one in Latin America.

Africa

EveryMatrix goes live with Betsson Africa platform rollout in Cameroon

Published

1 day ago

April 28, 2026

Wladimir P.

everymatrix-goes-live-with-betsson-africa-platform-rollout-in-cameroon

Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Betsson Group

Betsson Group Wins Three Awards at Italian Gaming Awards 2026

Published

1 week ago

April 21, 2026

Wladimir P.

betsson-group-wins-three-awards-at-italian-gaming-awards-2026

Betsson Group has won three awards at the Italian Gaming Awards 2026, recognising the company’s product strength, marketing creativity and mobile innovation in the Italian market.

The Group received accolades in the Best Casino Games Operator, Best Marketing Campaign and Best Mobile Operator categories, highlighting the strong performance of its brands and teams operating in Italy.

Best Casino Games Operator

Betsson Group was recognised for delivering a high-quality casino experience through a diverse portfolio of games and strong product performance. The award highlights the company’s focus on innovation, engaging content and a seamless player experience in the Italian market.

Best Marketing Campaign

The award-winning campaign stood out for its creative, multi-layered approach, combining compelling sports storytelling, premium partnerships, and responsible messaging. This recognition reflects the Group’s ability to engage audiences through innovative content, fan-focused activations and socially responsible initiatives in the Italian market. This marks the third year the Group has received this accolade.

Best Mobile Operator

For the second year in a row, Betsson Group was recognised for delivering a seamless mobile gaming experience optimised for speed, usability and performance. The award reflects the company’s continued investment in mobile innovation, ensuring players can enjoy high-quality entertainment anytime and anywhere.

The recognition at the Italian Gaming Awards 2026 further cements Betsson Group’s reputation as a trusted and forward-thinking operator committed to delivering excellence across all aspects of its business.

The post Betsson Group Wins Three Awards at Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Betsson Group

Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition

Published

2 weeks ago

April 15, 2026

GamingAmericas.com

betsson-group-secures-ace-of-innovation-at-the-evolution-awards-2026-–-colombian-market-edition

At this year’s GAT Expo in Cartagena, Betsson Group was honoured with the Ace of Innovation award during an exclusive event hosted by Evolution LATAM, dedicated to the Colombian market.

As part of the program of the event, Evolution LATAM shared valuable insights drawn from more than two decades of industry experience. The session explored key performance drivers and strategic triggers that consistently deliver strong revenue growth across the region.

The evening culminated in the Evolution Awards 2026 – Colombian Market Edition, a ceremony recognising the outstanding achievements, commitment, and performance of operators throughout 2025. Winners were selected based on a comprehensive evaluation of their operational excellence and business results across the year. The awards featured six categories, each celebrating a distinct area of industry leadership.

Betsson Group received the Ace of Innovation award in recognition of its continuous efforts to challenge the status quo through forward-thinking strategies across product, user experience, and operations – driving meaningful competitive advantage in the market.

This award specifically highlighted Betsson’s bold and creative activation featuring its brand ambassador and legendary Colombian goalkeeper, René Higuita. This standout campaign set a new industry benchmark by seamlessly integrating traditionally separate verticals into a cohesive and engaging Live Casino experience.

This recognition reinforces Betsson Group’s commitment to innovation and its ability to deliver impactful, locally relevant experiences that resonate with audiences while raising the bar for industry standards in Colombia and beyond.

The post Betsson Group Secures Ace of Innovation at the Evolution Awards 2026 – Colombian Market Edition appeared first on Americas iGaming & Sports Betting News.