Latest News
ORYX iGaming Platform Launches Newly Licensed JACKS.NL in the Netherlands
Full iGaming platform solution from Bragg Gaming Group company ORYX including player account management and content live with new online brand for Dutch casino group JVH
ORYX Gaming, a Bragg Gaming Group company, has extended its reach as a leading supplier to the Dutch iGaming market with the launch today of its player account management (PAM) iGaming platform and content with JACKS.NL, the online brand of Jack’s Casino.
The new site was launched after the Dutch Gaming Authority granted a license to JOI Gaming, part of the JVH Gaming & Entertainment Group, to operate JACKS.NL in the recently regulated online casino market in the Netherlands.
JVH is the market-leading casino operator in the Netherlands, with 85 properties in the country and is best known for its Jack’s Casino brand. The group was founded by entrepreneur Jac van Ham in the Dutch city of Tilburg in 1958.
The ORYX PAM features a comprehensive set of proprietary tools including player and payments management, data services, customer relationship management (CRM) and promotions, bonuses and rewards, anti-fraud and rules engines, compliance, analytics, reporting and a content management system (CMS).
The ORYX CMS supports exclusive games on JACKS.NL including titles from GAMOMAT, Peter & Sons and ORYX’s own in-house studios, as well as a full sportsbook offering supplied by Kambi, popular live casino games from Evolution Gaming and over 10,000 aggregated casino titles from a range of top studios.
Chris Looney, Chief Commercial Officer at Bragg said: “We congratulate JACKS.NL, a renowned and reputed Dutch brand, for now being live, and we are delighted to be its partner, powering its strong offering with our iGaming platform solution. We entered into this agreement with JVH in the fourth quarter of 2020, and we are very excited to now be operating.
“It has been an exciting time since the much anticipated Dutch online market opened in October, and this partnership is a cornerstone of ORYX’s future growth in the region which is of great strategic significance for the company.”
Eric Olders, Chief Executive Officer at JVH, said: “We’ve been working towards the launch of JACKS.NL in the regulated Dutch market for a long time so it’s a landmark achievement for us to now be able to provide our customers with a premium online sports and casino offering.
“In ORYX, we have a strong technical partner with a fantastic platform and its substantial content portfolio enables us to offer the most sought after games in the market and we look forward to a long relationship and achieving great things together.”
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affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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