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ORYX iGaming Platform Launches Newly Licensed JACKS.NL in the Netherlands

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Full iGaming platform solution from Bragg Gaming Group company ORYX including player account management and content live with new online brand for Dutch casino group JVH

ORYX Gaming, a Bragg Gaming Group company, has extended its reach as a leading supplier to the Dutch iGaming market with the launch today of its player account management (PAM) iGaming platform and content with JACKS.NL, the online brand of Jack’s Casino.

The new site was launched after the Dutch Gaming Authority granted a license to JOI Gaming, part of the JVH Gaming & Entertainment Group, to operate JACKS.NL in the recently regulated online casino market in the Netherlands.

JVH is the market-leading casino operator in the Netherlands, with 85 properties in the country and is best known for its Jack’s Casino brand. The group was founded by entrepreneur Jac van Ham in the Dutch city of Tilburg in 1958.

The ORYX PAM features a comprehensive set of proprietary tools including player and payments management, data services, customer relationship management (CRM) and promotions, bonuses and rewards, anti-fraud and rules engines, compliance, analytics, reporting and a content management system (CMS).

The ORYX CMS supports exclusive games on JACKS.NL including titles from GAMOMAT, Peter & Sons and ORYX’s own in-house studios, as well as a full sportsbook offering supplied by Kambi, popular live casino games from Evolution Gaming and over 10,000 aggregated casino titles from a range of top studios.

Chris Looney, Chief Commercial Officer at Bragg said: “We congratulate JACKS.NL, a renowned and reputed Dutch brand, for now being live, and we are delighted to be its partner, powering its strong offering with our iGaming platform solution. We entered into this agreement with JVH in the fourth quarter of 2020, and we are very excited to now be operating.

“It has been an exciting time since the much anticipated Dutch online market opened in October, and this partnership is a cornerstone of ORYX’s future growth in the region which is of great strategic significance for the company.”

Eric Olders, Chief Executive Officer at JVH, said: “We’ve been working towards the launch of JACKS.NL in the regulated Dutch market for a long time so it’s a landmark achievement for us to now be able to provide our customers with a premium online sports and casino offering.

“In ORYX, we have a strong technical partner with a fantastic platform and its substantial content portfolio enables us to offer the most sought after games in the market and we look forward to a long relationship and achieving great things together.”

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Million Games Launches Druid’s Drop in Partnership with Black Cat Games

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Million Games today announces the launch of Druid’s Drop, a high-volatility video slot developed by partner studio Black Cat Games as part of the Million Stars partner programme. Designed for players seeking thrilling, high-risk gameplay, the game offers a visually striking 7×7 grid and a cluster pay system for fast-paced cascading wins.

At the heart of Druid’s Drop is the Potion Wild, which detonates across the grid to clear tiles and apply escalating multipliers, creating powerful consecutive wins. Players can trigger the Free Spins feature by collecting Magic Runes, activating a high-intensity bonus mode where sticky multipliers continue to stack throughout the round.

The slot carries an RTP of 96.26% and a maximum payout of 10,000x the bet, ensuring exciting win potential for those who enjoy high-volatility titles. This release marks Black Cat Games’ third production under Million Stars, following Captain’s Curse and Island Ices.

The Million Stars partner programme empowers independent studios by providing cutting-edge technology, distribution channels, and commercial expertise while maintaining creative independence.

“Druid’s Drop is a strong example of what we look for in partner titles,” said Thomas Nimstad, CEO of Million Games. “It combines intuitive mechanics, escalating features, and a distinctive visual style that translates well across markets.”

Druid’s Drop launches today and is available for operator and aggregator integration via Million Games.

The post Million Games Launches Druid’s Drop in Partnership with Black Cat Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players

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Boost Casino, the Baltic-Nordic “pay & play” brand within the Entain family, has teamed up with ZingBrain AI, the industry-leading artificial intelligence engine for iGaming, to deliver a more personalized and adaptive experience for players.

The partnership has transformed Boost Casino’s traditional static lobby into a dynamic, tailored environment. Players now benefit from a ‘Recommended’ section showcasing both familiar favorites and new games they are likely to enjoy, alongside a ‘Similar Games’ pop-up that suggests titles based on features, themes, and volatility.

Early A/B testing revealed significant performance improvements: increases in turnover and GGR per player, along with a higher number of unique games explored. Following the test, these gains have remained stable, with the recommendation modules quickly becoming the primary method of game discovery on the platform.

Matteo Pacenti, Director of Product Management, Entain Northern and Central Europe, said:
“Introducing personalisation was a major step in evolving the casino experience, and ZingBrain has proved to be the perfect partner. The uplift in our core metrics gives us the confidence to expand personalization further across the product, improving the UX for our players.”

Oleg Smolerov, CPO at ZingBrain AI, added:
“Personalising the lobby is vital for any strong brand. Working closely with Boost Casino, we’ve created a seamless integration and proven its effectiveness. Together, we look forward to exploring additional touchpoints, real-time signals, and advanced discovery scenarios.”

The collaboration signals a new era for Boost Casino, combining AI-driven insights with a player-first approach to maximize engagement, retention, and lifetime value.

The post Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON

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Pragmatic Play, a leading supplier of content to the iGaming industry, has unveiled the seventh season of its popular Drops & Wins campaign, offering a prize pool exceeding €25,000,000.

Since its launch in 2020, Drops & Wins—the industry’s largest provider-funded prize pool—has awarded more than €100,000,000 to players worldwide. The new season will run from 4th March 2026 to 3rd March 2027, featuring over 60 slots each month from Pragmatic Play’s award-winning portfolio, including Sweet Rush Bonanza, Fortune of Olympus, and the upcoming Jelly Express.

The campaign includes Weekly Wheel Drops, where players collect wheel pieces to unlock prizes of up to 100,000x their bet (capped at €100,000), and Daily Tournaments, where players compete on leaderboards to win up to €3,000 by accumulating win multipliers.

Drops & Wins continues to drive strong player engagement and measurable uplift across both new and legacy slots. With 5,000,000 prizes on offer in the seventh season, Pragmatic Play underscores its commitment to providing operators with tools that boost commercial performance and enhance the gaming experience.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Drops & Wins sets the benchmark for provider-funded prize pools, offering unrivalled scale and engagement at no extra cost for operators. Building on the €100,000,000 awarded to date, this new season gives players even more ways to win on their favourite Pragmatic Play slots.”

The post PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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