Eastern Europe

OKTO delivers ground-breaking e-Voucher cash payments solution to MaxBet

Published

4 years ago

November 25, 2021

Reading Time: 2 minutes

OKTO, a leading fintech company powering digital payments, delivers its OKTO.CASH solution to Maxbet in Romania. Maxbet.ro users can now top-up their iGaming accounts via secure, fast, and easy e-Voucher cash payments.

“A ground-breaking e-Voucher cash payments solution delivered by the market-leading digital payments provider in the gaming industry space” is how Victor Rusinov, CEO of MaxBet.ro heralded the company’s exciting new partnership with OKTO. The payments partnership has been tailored to meet the specific requirements of MaxBet.ro which was established by a group of casino enthusiasts with a wealth of industry experience to deliver the best online gambling services available to Romanian players and is now one of the biggest operators in the market.

Explaining the significance of the partnership and how it works, OKTO’s Romania Country Representative Liviu Popovici, said: “Our proprietary technology is fully integrated into the MaxBet.ro mobile app and website which enables customers to replenish their accounts in real time via OKTO.CASH. It means that players can load their online accounts without having to leave either the operator’s mobile app or their site. The OKTO.CASH journey is seamless and consistent with the demands of 21st century consumers who want and expect a convenient, streamlined, zero-hassle eCash solution.”

He added: “There’s no such thing as a one size fits all solution, instead OKTO works with the operator to establish a payment method that meets the needs of the market and is adjusted to satisfy local preferences. The topping-up process is not only straightforward and easy to use but it can also be undertaken in real time and at the point-of-sale. OKTO’s point-of-sale presence includes the Selfpay network of 6,000 payment stations, as well as the network of the Digital Payment division of Euronet Worldwide, Inc’s with a global network of 748,000 terminals and is well represented in the region.”

Victor Rusinov, CEO of MaxBet.ro underlined the importance of selecting the correct payments partner and one with a track record of working with leading brands across numerous verticals. He said: “Trust and integrity are at the core of our relationship with OKTO. Our collaboration with OKTO started out of the wish to offer the ideal solution for users who enjoy all the benefits of online but still prefer to transact offline. We are always looking for new ways to facilitate our players’ experience and the fact that they are now able to top up their online player accounts instantly in a fast, easy, and secure way, gives us confidence that it was the best decision. We have been impressed by the technology, which is tried and tested, and by the brand’s ability to deliver a next-gen mobile-first experience that’s reliable, seamless, and secure.”

Compliance Updates

Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform

Published

3 days ago

May 6, 2026

Wladimir P.

ukrainian-gambling-regulator-rolls-out-digital-complaints-platform

The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.

The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.

The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.

If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.

The statutory fine for illegal gambling advertising stands at cca. €100,900.

The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.

The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Eastern Europe

Soft2Bet launches Zinx iGaming and sportsbook brand in Romania

Published

2 weeks ago

April 28, 2026

Wladimir P.

Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.

Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.

The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.

Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”

Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.

The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

Ukraine Launches Online Portal for Gambling Licence Applications

Published

3 weeks ago

April 20, 2026

Wladimir P.

ukraine-launches-online-portal-for-gambling-licence-applications

Businesses can now obtain licenses for organising and conducting gambling activities online through the Diia portal, without paper documents or in-person interaction with the state, according to a statement by PlayCity, the state agency regulating Ukraine’s gambling and lottery market.

According to the release, applications can be generated in the Diia electronic cabinet and signed using a qualified electronic signature (QES). Some data will be automatically retrieved from state registries, including information about the company, its owners and beneficiaries.

PlayCity will review submitted applications, and applicants will receive decisions on license issuance or refusal online via Diia.

Companies will be able to apply for licenses covering casino operations, bookmaking, slot machine halls, online poker, as well as B2B services in the gambling sector.

Acting Minister of Digital Transformation Oleksandr Borniakov said on Telegram that the ministry, together with PlayCity, has also prepared amendments to sector-specific legislation aimed at strengthening entry checks for companies in terms of reputation, integrity, ownership structure and absence of ties to the aggressor state.

“Our goal is to create a transparent and controlled market in which digital tools ensure both convenience for businesses and trust in the state,” Borniakov said.

The post Ukraine Launches Online Portal for Gambling Licence Applications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.