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Soft2Bet strikes direct deal with Push Gaming

Published

4 years ago

November 25, 2021

Reading Time: < 1 minute

Casino and sportsbook platform provider Soft2Bet has agreed yet another landmark deal by reaching a content integration agreement that will see Push Gaming’s portfolio of titles now accessible across the provider’s impressive network of brands.

With the significant deal in place, Soft2Bet will now benefit from Push’s entertainment-first range of games, including the recently released Fat Drac and the award-winning Jammin’ Jars 2, as well as their upcoming release Fire Hopper, along with many more to come.

Soft2Bet’s recently launched casino brand Cadabrus and the gamified sportsbook Betinia will now be able to offer an enhanced and diverse content offering to a wider audience across several key markets.

Soft2Bet will look to utilise the popularity of these new games to enhance its product portfolio and customer satisfaction level in core markets like Finland and Sweden.

Daniel Mitton, Head of Casino at Soft2Bet, said: “Push Gaming boasts some of the most engaging titles in the industry and it’s fantastic to have them on board. Adding their games to our platform adds yet another string to our bow and gives operators peace of mind knowing they can share high-quality products with their customers.

“As a platform provider, it’s our aim to build up one of the most comprehensive portfolios in the sector and this direct integration goes a long way to helping us achieve that goal.”

Fiona Hickey, Head of Sales at Push Gaming, said: “It’s a delight to be collaborating with Soft2Bet, a group that shares similar philosophies to Push in its entertainment and player-led focus.

“The agreement is going to see our content on a host of first-class platforms and fits perfectly with our expansion strategy.”

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

60 minutes ago

February 20, 2026

Wladimir P.

rocketplay-won-european-marketing-campaign-of-the-year-–-b2c-at-the-2026-egr-europe-awards

RocketPlay Casino has been awarded European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards for its innovative community-led campaign, RocketWisdom: The Book. The EGR Europe Awards recognise trailblazers and leaders shaping the iGaming industry across Europe, with winners chosen through a rigorous judging process.

What the Award Recognises

The European Marketing Campaign of the Year – B2C category honours marketing initiatives that achieve significant commercial impact or enhance brand development. Judges evaluate originality, creativity, quality of execution, and measurable results.

About RocketWisdom: The Book

RocketPlay’s winning campaign began as a player research project. Over two months, the casino invited its community to share their gaming habits and “rituals,” gathering over 1,000 responses. These insights were transformed into a book featuring 100+ authentic player stories, curated but not rewritten by the brand.

The campaign gained rapid momentum after streamers discovered the book. Within just three days, RocketPlay received around 1,000 direct requests, turning a private research initiative into a fully-fledged public campaign. The project was amplified across owned channels, social media, creator content, media coverage, and in-product activations.

Campaign Highlights

13,000+ downloads
~100 streams showcasing the project (~200,000 viewers)
50+ media outlets coverage

For RocketPlay, the award represents a major milestone and underscores the power of community-driven storytelling. The campaign demonstrates that authentic engagement can deliver measurable performance, not just visibility. RocketPlay continues to build its reputation in the community, maintaining top ratings across platforms including 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

2026 EGR Europe Awards

RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards

Published

1 hour ago

February 20, 2026

GamingAmericas.com

RocketPlay Casino has won European Marketing Campaign of the Year – B2C at the EGR Europe Awards 2026 for its community-led campaign RocketWisdom: The Book. The EGR Europe Awards acknowledges innovators and leaders shaping Europe’s iGaming sector, with winners selected through a structured judging process.

What this award recognises

European Marketing Campaign of the Year – B2C rewards marketing initiatives that deliver major commercial impact and/or brand development, with judges assessing originality, creativity, execution quality, and measurable outcomes

About RocketWisdom: The Book

RocketPlay won with RocketWisdom: The Book — a campaign that started as a player research project. Over 2 months, RocketPlay invited its community to share real-life gaming habits and “rituals,” collecting 1,000+ responses. Those voices became a book featuring 100+ authentic player stories — curated, not rewritten by the brand.

The release gained momentum organically: after streamers discovered the book, RocketPlay received about 1,000 direct requests within 3 days, turning a private research initiative into a full-scale public campaign supported across owned channels, social, creator content, media coverage, and in-product activations.

Highlights of the campaign

13,000+ downloads
~100 streams featuring the project (~200,000 viewers)
50+ media outlets

For RocketPlay, the award is a major brand milestone — and a clear signal that community-led storytelling can drive real performance, not just attention. The brand continues to strengthen its reputation across the community, holding top ratings such as 9.8/10 on CasinoGuru, 9.1/10 on AskGamblers, 4.4/5 on Trustpilot, and 4.3/5 on LCB.

The post RocketPlay won European Marketing Campaign of the Year – B2C at the 2026 EGR Europe Awards appeared first on Americas iGaming & Sports Betting News.